ctmls

SmartMLS Hits the Ground Running

by Victor Lund on August 2, 2017

SmartMLS

WALLINGFORD, CT – SmartMLS, the Multiple Listing Service formed from the merger of The Connecticut Multiple Listing Service, Inc. (CTMLS), and the Greater Fairfield County CMLS (GFC CMLS), officially launched full, live operations to its members on August 1st, the company announced. SmartMLS represents over 17,000 real estate professionals and covers all eight Connecticut counties, making it among the top twenty largest MLSs in the country. Though the third smallest state, Connecticut has the highest per capita income in the United States, and boasts a massive $13 billion in real estate transactions annually. Led by co-CEOs Cameron Paine and Kathy Elson, SmartMLS is the product of merger discussions that began just seven months ago. It involved not only the physical merger of both MLS corporations and their back-end databases, products and services, but also a conversion to a new MLS system, CoreLogic’s Matrix 7 platform. “We committed ourselves to an aggressive timeline and we’ve been able to hit those benchmarks at every step along the way.” said co-CEO Kathy Elson, adding, “The speed in which this was all accomplished is a tremendous credit to our team, our Board of Directors and our vendors.  MMSI in particular, our membership management partner, had a huge role in making this happen for us.  They were tasked with handling the de-duplication of offices and members and combining of our member records.  We couldn’t have done it without them.” According to Co-CEO Cameron Paine, “It is generally accepted that the role of the MLS is to provide the most comprehensive, accurate, and timely data possible. However, many MLSs provide something far less than statewide data, which means they can only provide a fraction of a complete data set.  I’ll call this being a ‘Fractional MLS’.  The reason this merger came together so quickly is that we all recognized that being a Fractional MLS guarantees our irrelevance in the near future”. At launch, over 96 percent of the real estate professionals in Connecticut will be using MLS services provided by SmartMLS.  SmartMLS uses the new CoreLogic Matrix 7.0 platform, proudly endorses the Broker Public Portal and provides Homesnap as both the mobile app and public-facing portal for the MLS.  SmartMLS will introduce a new Membership Dashboard provided by MMSI and powered by Clareity’s SSO product. In addition, SmartMLS offers ShowingAssist, Realist, Instanet, and LisTrac products as part of the MLS subscribership. About SmartMLS The SmartMLS territory […]

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Establishing Roots in Real Estate After working as the Director of Marketing & Professional Services at the Naples Board of Realtors in Florida, Paine moved on to the head position at the Bonita Springs-Estero Association, which, at the time, was a small association sandwiched between a megaboard in Fort Myers and another in Naples. As a contiguous market, all three were collaborating on building a jointly-owned and controlled MLS called Sunshine MLS. Uniquely, at the time, the project involved writing and producing MLS software. “It was a very educational experience that really prepared me to understand the critical technology pieces that have become the life bread of what the MLSs have become –  technology companies,” says Paine. Growing An Association Even while sharing an MLS and geographic borders with larger regional competitors, Paine led Bonita Springs’ growth from a small board to a medium board and boosted agent count under board of choice. A key strategy he employed was raising the profile of the Association by creating partnerships with the town to sponsor public events such as movies in the park as well as organizing charity golf tournaments to integrate the Association into the community.  By bringing greater publicity to the Association, Paine provided his agents with venues to meet prospective clients and helped drive appreciation for the positive role that brokers and agents played within the community. Within the Association, Paine engaged the membership by providing hands-on computer training seminars for agents to help them make the most of Sunshine MLS technology. “It sounds completely antiquated now,” explains Paine, “But, at the time, most of our agents had desktop computers and there was no GoToMeeting, which meant they had no way to learn technical skills in a supportive, informational environment.” The training was especially successful because it was delivered in a small group environment and focused on helping agents deliver consumer-centric service. “I developed relationships with a large number of our members simply by providing help in areas that they needed it.  That ability to meet a need quickly and in a friendly way really helped to build a sense of community that helped us to compete more effectively.” Nourishing Ideas for Growth In 2006, Paine was hired as the founding CEO of the Connecticut MLS, a newly created non-stock, broker run corporation, where he was tasked with an ambitious project to become a regional MLS and possibly a […]

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Onboard Targets ListHub Reports with New Product

by Victor Lund on May 9, 2012

Onboard Logo

In a press release found below, Onboard announced the launch of Listings 360 insight Advisor. This product is a reporting solution like Listhub Reports, and FREE!  However, Listings 360 does not include syndication at this time. The first customer in line to release the product is Chicago multiple listing service provider, Midwest Real Estate Data (MRED). Connecticut MLS (CTMLS) and Metropolitan Regional MLS (MRIS) have also licensed the solution for their subscribers. WAV Group spoke to MRED CEO, Russ Bergeron to understand the strategy behind the launch. Bergeron indicated that MRED likes to offer more than one product option when there will be a benefit to their customers. MRED has already put the tracking code into connectMLS™ system so that their subscribers will be able to provide consumers with search traffic reports that include the MLS system. “This is important because the MLS system has many times the number of property views of publisher sites.” MRIS offers Listhub, RE DataVault, Anti-Scraping technology, and Onboard in an effort to support brokers in managing and protecting data in the best possible way. To enhance adoption of Listings 360 Insight Advisor, all new RETS data feed recipients will be required to include the Listings 360 Insight Advisor tracking code in their application or they will be in violation of the MRIS RETS data feed agreement. The good news in the release is that Trulia has agreed to participate in the program. Today, Trulia withholds “views” information from the Listhub reports. Unfortunately, REALTOR.com, Homes.com and a number of other popular sites is not included in Listings 360 Insight at this time – but the move by MRIS and other MLSs may be a game changer. At the end of the day, the most important reporting feature is that ability to give a seller a report about where their listing appeared, how many times it was viewed, and the number of online inquiries. Unfortunately, there are still hurdles for both companies to deliver that accurate and comprehensive report. The challenge is to get every company publishing listing information to participate in the reporting program or programs. Listhub has a head start, as Onnboard enters the race. I believe that for any of these reporting features to truly have an impact, the MLS must follow MRIS and others by requiring the inclusion of the tracking code everywhere the data is presented – All publisher sites, all […]

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