digital marketing

Google Tag Manager – A Broker’s Best Friend

by Marilyn Wilson on January 8, 2018

Google Tag Manager

Real Estate brokers need to leverage reporting to know what is working in their digital marketing assets. The good news is that Google Analytics can provide answers to the performance of your website pages and campaigns if you train it. The tool to deliver these reports is called Google Tag Manager, and if you are not using this utility in your brokerage today, you need to start. Google Tag Manager (GTM). Brokers now have more accessibility to track usage for all their Internet assets. GTM easily installs on your website and intranet, and is available for native mobile applications on Android and iOS. What is Google Tag Manager? GTM is a tag management system tracks user activity on pages without requiring a developer to do anything special. Once the developer has installed the GTM code, you have the ability to make changes to the site to collect data on how consumers use their web site or mobile applications. If you are tracking your intranet, you can see how agents are using that site. This video is an introduction to the concepts of Google Tag Manager. How does Google Tag Manager Work? This article is not a technical guide, but offers a general understanding of GTM. There are three basic elements to setup a Google Tag Manager: a tag, a trigger and variables. Triggers Triggers are an action which tells the tag to fire. When driving your car up to an intersection, street lights are a trigger which cause an action. When the light turns red, it triggers a piece of code in our brains says it is time to push the brakes and stop the car. In GTM, when someone lands on a web page or performs an action which meets the condition of the trigger, a piece of code or a tag executes. What to know if the consumer prefers map view vs. gallery view when looking at listings – no problem. GTM will allow you to track that, allowing you to set the most favored consumer default without guessing. Tags A Tag is a block of code usually from a third-party source which need to run on web site or mobile application. Instead of inserting the block of code like JavaScript within the code of a web site or mobile application, it’s inserted as a tag in GTM. You may have heard people talking about the Facebook […]


Elm Street Technology

Integration of Home Enthusiast content together with Real Estate search significantly improves the Consumer Experience and produces superior results for Real Estate Professionals August 1, 2017 – Greensboro, NC – Elm Street Technology and This Old House have just announced the launch of their co-branded digital marketing platform for real estate professionals. After months of testing, the Elm Street Technology and This Old House integrated digital marketing platform has generated best-in-class results for real estate companies and professionals including: Generating new monthly Unique Visitors and Repeat Visitors Increasing Session Time per User Proven improvements in the quality and volume of Leads Generated “Improving the consumer experience with rich content provided by This Old House has led to enhanced results and a truly unique offering for our customers” said Prem Luthra, President and CEO of Elm Street Technology.  “Increasing the volume and quality of leads generated on our digital marketing platforms is our ongoing mission on behalf of our customers, and partnering with This Old House is yet another step we are taking to deliver better value for our customers and the consumers they serve.” “Our team is excited to partner with Elm Street Technology to offer real estate professionals with content and tools to better engage consumers,” said Eric Thorkilsen, CEO of This Old House Ventures, LLC.  “While consumers are actively searching for a new property, they are simultaneously thinking about transforming the house they purchase into their home. We believe that offering our 37+ year library of home-related content to real estate professionals is a step towards providing a valuable content experience to those consumers.” Century 21 DuMont & Associates, a leading real estate brokerage in Massachusetts was one of the first companies to take advantage of this new platform.  “Everybody knows This Old House from TV so when I was offered the opportunity to offer their content to our custumers, I took full advantage immediately,” said Rick DuMont Broker/Owner.  Soon after the launch of the new website, consumer testimonials were received including, “I just wanted to let you know what a great website you have! We were surprised and delighted to see This Old House content on your site! We have watched this show!  We also love the look and ease of use with this site. Keep up the good work!” said Vanessa Guerney.   Contacts: Elizabeth Kaplan Elm Street Technology 401.632.3186    About Elm Street Technology […]