Director of Marketing

MRIS Seeking Seasoned and Strategic Director of Marketing

by Marilyn Wilson on April 25, 2014

Director of Marketing, Communications, Events & Education Position and Company Overview Metropolitan Regional Information Systems, Inc. (MRIS, Inc.), located in Rockville, MD, is the largest real estate information service in North America serving the information needs of nearly 40,000 real estate professionals in the Mid-Atlantic. The company helps facilitate over $60B in residential real estate transactions each year and provide breakthrough technology designed to create value and innovation for the real estate industry. The company offers a leading edge suite of real estate marketing tools and technologies to its customers available both via subscription and a la carte purchases. MRIS enjoys the highest satisfaction score among large MLS organizations across the United States. MRIS is looking for a Director of Marketing, Communications, Events & Education who will identify, lead and manage all marketing and educational activities with respect to MRIS’ existing and new products and services that support the company’s business, customer and revenue objectives. This individual will be responsible for both strategically and tactically managing the corporate brand through a variety of mechanisms including PR, social media and advertising. In addition, the Director will manage all customer messaging through a variety of channels including customer support, email, social media, events and training. The successful candidate will bring 10+ years of marketing and management experience with increasing responsibility, with at least 6 years of directly relevant experience in marketing, public relations, communications, and related areas. An MBA in Marketing is preferred, but equivalent work experience and track record of success will be considered. Expertise with marketing and communication principles and practices, as well as deep familiarity with interactive marketing, social media, social networking, direct response, and event marketing, will be expected. Knowledge of web design processes, email marketing, and search optimization will be required. The Director of Marketing will also need to have expertise in establishing and reporting on marketing metrics, proving ROI, and managing significant budgets. A proven track record in working with both internal teams as well as outside vendors, effectively managing vendor relationships, and managing projects will be expected of the successful candidate. Experience working with advertising agencies for sustained effective campaigns is a major plus. The right candidate will thrive on teamwork, overcoming obstacles and gaining shared vision on complex issues. They will have the ability to outline corporate marketing strategies and then be able to execute on marketing programs that deliver on both short and […]