Elm Street

Elm Street Technology

May 23, 2017 – Greensboro, NC – Today, Elm Street Technology (EST) announced the acquisition of Consolidated Knowledge, a technology platform provider to the residential real estate and multi-family industries. This acquisition is the next step in EST’s ongoing efforts to consolidate the real estate industry’s leading technology and marketing service providers. Today’s announcement is the latest in a series of strategic moves EST has made in recent months to create a portfolio of marketing and technology products and services that, when integrated, offer a single technology solution providing lead generation to client retention services for agents, teams, brokers and others.  Over the past several months, the company has acquired Listingbook, a leading MLS data powered CRM platform and RLS2000, a premier provider of IDX websites and social media marketing services. “The products that Consolidated Knowledge has developed have enabled the company to assemble a respectable portfolio of customers, including SRE Matrix in a short period of time” said Prem Luthra, President and CEO of EST. “We’re excited about adding their customers, team and technologies to our rapidly growing enterprise.” “Our team is excited to join the portfolio of EST’s companies and I’m personally looking forward to joining such an experienced and well respected leadership team,” said Lucas Haldeman, Founder and CEO of Consolidated Knowledge.  “The current vendor landscape in the real estate industry is way too fragmented, causing extra work and unnecessary time investments from real estate professionals.  EST is devoted to developing or acquiring all products and services under one roof that today’s real state professional needs to grow their business.” “Consolidated Knowledge has assembled a ‘world-class’ team of software and database engineers that have developed several platforms we’re excited to introduce to our rapidly growing customer base,” said Randall Kaplan, Chairman of EST.  “By combining their engineering talent with our sales and marketing capabilities, we plan to rapidly expand the solutions we’re offering to the real estate community.” Among the customers currently utilizing Consolidated Knowledge’s solutions is SRE Matrix, the nationwide brokerage firm founded by acclaimed business mogul Takeshi Sekiguchi.  “As a customer of Consolidated Knowledge, we’re excited about how the best-in-class portfolio of marketing and productivity solutions that EST is building will benefit SRE, its agents and our customers.” Contacts: Elizabeth Kaplan Elm Street Technology ekaplan@elmstreettechnology.com 401.632.3186 About Elm Street Technology Elm Street Technology offers a portfolio of real estate technology and marketing services companies that […]



In a press release today, Prem Luthra of Elm Street Technology unveiled his latest venture, a partnership with This Old House. You may know Prem from his work in marketing at MOVE, Cyberhomes, Real Estate Digital, Xome, and the like. One of his primary and lasting impacts to the real estate industry was the innovation around helping brokers and MLSs monetize the consumer traffic on their website. Real Estate content around listings has been pretty lack luster from the perspective of the consumer on most broker, agent, and MLS consumer facing websites. Simply stated, firms have lacked the internal resources to develop content that consumers love. This Old House has been a category leader in this area, dominating television ratings for decades. The national underwriting for the content has been powered by advertising sponsorship by GMAC, The Home Depot, State Farm Insurance, Lumber Liquidators, and many others. “The simple premise of advertisers trying to reach homebuyers has not waned,” says Luthra. Advertisers understand that the consumer most likely to be an active purchaser of home improvement products is the home buyer and home seller. Many brokerage and MLS sites have enjoyed significant revenue from advertising partnerships. The industry has learned that belly fat ads from networks like Google do not pay much and diminish the consumer experience on their site. Advertising through the This Old House program are contextual and valuable to the consumer. According to a national research release from Home Advisor, consumers spend between $6000 and $8000 on home improvement when they move (http://www.homeadvisor.com/cost/report/). At a rate of more than 5.5 Million homes traded each year, this totals an enormous addressable market for companies offering home improvement products. But this partnership with This Old House extends beyond advertising revenue for brokers and other property search sites. The consumer audience has long adored and respected the This Old House brand, and now brokers will be able to align their brand with This Old House, and their 62 Million monthly viewers. Many brokerages have benefitted from brand alliances over the years. Firms like Hunt Real Estate and Windermere have had a lot of success with NFL team relationships. The good news here is that the This Old House content has a more promising contextual relationship with home buying and selling. Brokers will be able to publish from the vast library of This Old House library programming. We forecast that consumers […]