February 12, 2018 – Greensboro, NC – Today, Elm Street Technology (EST) announced the acquisition of Agentjet, Inc., a digital marketing, lead generation and technology provider for top producing agents and teams. Today’s announcement marks the fourth transaction in the company’s two-year history and provides a scalable lead generation compliment to the company’s Elevate productivity suite of technology and client servicing platforms.
Integration of Home Enthusiast content together with Real Estate search significantly improves the Consumer Experience and produces superior results for Real Estate Professionals August 1, 2017 – Greensboro, NC – Elm Street Technology and This Old House have just announced the launch of their co-branded digital marketing platform for real estate professionals. After months of testing, the Elm Street Technology and This Old House integrated digital marketing platform has generated best-in-class results for real estate companies and professionals including:Elm Generating new monthly Unique Visitors and Repeat Visitors Increasing Session Time per User Proven improvements in the quality and volume of Leads Generated [...]
WAV Group will be hosting a free webinar on August 1st at 10:00 am PDT focused around how MLSs like the Georgia MLS and leading brokers like Century 21 Dumont are leveraging video to drive consumer engagement. The webinar is designed to address the needs of MLSs and Large brokers with more than 100,000 website visits a month. If you operate a big site, you will want to attend. We will hear about how MLSs and brokers are partnering with This Old House, and how they are leveraging their extensive library to enhance the consumer experience, extend visitor time on site, [...]
May 23, 2017 – Greensboro, NC – Today, Elm Street Technology (EST) announced the acquisition of Consolidated Knowledge, a technology platform provider to the residential real estate and multi-family industries. This acquisition is the next step in EST’s ongoing efforts to consolidate the real estate industry’s leading technology and marketing service providers. Today’s announcement is the latest in a series of strategic moves EST has made in recent months to create a portfolio of marketing and technology products and services that, when integrated, offer a single technology solution providing lead generation to client retention services for agents, teams, brokers and [...]
In a press release today, Prem Luthra of Elm Street Technology unveiled his latest venture, a partnership with This Old House. You may know Prem from his work in marketing at MOVE, Cyberhomes, Real Estate Digital, Xome, and the like. One of his primary and lasting impacts to the real estate industry was the innovation around helping brokers and MLSs monetize the consumer traffic on their website. Real Estate content around listings has been pretty lack luster from the perspective of the consumer on most broker, agent, and MLS consumer facing websites. Simply stated, firms have lacked the internal resources [...]
Prem Luthra founded Elm Street Technology this year, and they are off to a fast start. Before founding Elm Street Technology, Luthra was a member of the senior leadership team at Real Estate Digital when the company was sold to Nationstar Mortgage, the parent company of Xome. After serving as Xome’s Chief Marketing Officer for over a year, Luthra decided to leave Xome to pursue his vision of creating Elm Street Technology, which he formed in February with a group of investors. In July, Randall Kaplan joined Elm Street as its Chairman through the first acquisition, Listingbook. In September, Elm Street [...]
