Beating Zillow at Their Own Game What if I told you that just about everything you find unfair about the way Zillow and Trulia display your listings can be changed? Guess what? An insider understanding of how these sites work has allowed thousands of listing agents to get hundreds of dollars worth of free marketing on these sites without paying a dime. What is Email Drip Marketing? Chinese water torture is a way to drive someone insane by slowly dripping water on the person’s forehead. Drop email marketing is a communication strategy that slowly drips email messages to prospects’ inboxes over time. Folks on the receiving end of either may feel tortured. But there is a positive way to drip that may be welcomed by the recipient. WordPress Basics for Agents Industry superstars like Nicole Nicolay have made WordPress a familiar term for most real estate agents. The price tag – a big, fat ZERO – has undeniable appeal for many agents. If you’re considering a WordPress site, there are many factors you’ll need to investiage. Today, I’m going to look at only two of the most important. The Biggest Marketing Mistakes (and how to avoid them!) After seeing a study on the biggest mistakes companies make with their consumers, couldn’t help wondering how many real estate agents were making these mistakes. And then I had an epiphany – most of these mistakaes could be avoided quite simply, by leveraging the right technology. 5 Reasons Electronically Signed Documents Might Just be Better than pen-and-ink Signing documents electronically is a necessity–a form becomes a living, breathing document when it’s signed. We’ve got some great reasoning to back up our position. Here are five of the best.
Webinar: Is Your Website Designed to Meet the Needs of Tomorrow’s First-Time Homebuyers? With new mortgage regulations on the horizion and a larger pool of first-time homebuyers ready to take action, the needs of the next generation of buyers is changing. Join us for a webinar that will review the growing interest among consumers in homeownership programs and how you can use your website to leverage this market opportunity. Date: Thursday October 24th, 2013 Time: 2 pm Eastern / 1 pm Central / 11 am Pacific 5 Steps to Maximizing Your Marketing Budget The most important number you need to pay attention to with regards to marketing is ROI (return on investment). The whole purpose of marketing is to spend some money to get more customers and more money in return. Think You Know Top Producer? Think Again. We reviewed Top Producer CRM in May 2012. Since then, we’ve been hearing rumors that the team is going to make some big improvements. We met with them again this week to see what’s new and discovered that they weren’t kidding: This isn’t your mother’s Top Producer. Will the Real John Doe Please Stand Up? Signatures on real estate documents shouldn’t feel like an episode of the game show, “To Tell the Truth.” You should know exactly who signed the document, in addition to where and when they signed it. This may be an area of pushback from clients when you tell them you’d like to use electronic signatures. You can assure them, however, that reputable electronic signature solutions can provide true confidence in signer identity. How the New Cartavi Helps Optimize Agents’ Productivity. On Tuesday, hundreds of agents and brokers attended the second event in our October webinar series, “Keep Real Estate Digital: Optimize Your Workflow.” Cartavi CEO Glenn Shimkus gave us a live demonstration of how Cartavi 3.0 can streamline your workflow and help you provide clients with a better experience. If you weren’t able to make it, no worries–we recorded the webinar for you!
Are your electronically signed documents compliant with the laws governing electronic signatures? If you’re not sure, you MUST attend this webinar. While using eSignatures comes with many benefits such as saving the time, money and hassle of driving around town to obtain a signature it also requires that agents, brokers and MLSs be thoughtful about their choice of providers. In this webinar, you will hear from eSignature providers DocuSign and Authentisign, along with Russ Bergeron of MRED, on best practices, what you need to know and how important it is to do your homework. Not all eSignature solutions are the same. Date: Thursday August 8th, 2013 Time: 1 pm Eastern / 12 pm Central / 10 am Pacific [Please adjust for your time zone!] Moderator: Marilyn Wilson, WAV Group, Inc. Speakers: Tom Gonser, Chief Strategy Officer, DocuSign, Inc. Martin Scrocchi, CEO, Authentisign Russ Bergeron, President, MRED