Florida’s Largest Real Estate Event of the Year Set for Orlando Aug. 24-25

This year's annual Florida Realtors® Convention & Trade Expo takes place Aug. 24-25, 2022, at Rosen Shingle Creek resort in Orlando, Fla. Realtors from around the state will discuss crucial issues that shape their profession, selecting from nearly 40 education sessions. Topics run the gamut, from how to sell luxury homes, the post-pandemic future of global real estate, how traditional brokerages can increase their profit margin, how to create videos people will watch, and proven strategies for "irresistible" listing presentations. The convention and workshop schedule is here. According to the Florida Realtors, the top keynoter is entrepreneur, celebrity, and self-made billionaire Martha Stewart, [...]

By |2022-08-19T12:09:54-07:00August 19th, 2022|Broker Information, Real Estate Technology, Technology|0 Comments
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Tech Helpline by Florida Realtors Hits Major Milestone

Florida Realtors Tech Helpline announced a milestone that they now provide services to 725,000 members nationwide. Tech Helpline is close to becoming the most used technology service provider to Realtors in North America

By |2022-04-21T08:21:23-07:00April 21st, 2022|Announcements, Real Estate Technology, Technology|0 Comments
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Form Simplicity Gets a Major Update, Remains Realtor-Owned

Form Simplicity continues to offer one of the top paperless transaction solutions for agents and brokers. Now there’s more great news for subscribers and those looking to switch to the only industry-owned transaction management solution: one of the best TM programs just got better.

By |2019-07-15T10:54:04-07:00July 11th, 2019|Broker Technology Research, MLS, Press Releases, Technology, Technology Evaluation|1 Comment
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Florida Realtors COO Margy Grant To Take The Helm From Admired Leader Bill Martin

The future of the Florida Realtors will be in the skillful and proven hands of a new chief executive officer starting January 1, when Margy Grant takes over from well-regarded association veteran CEO Bill Martin. Margy is Florida Realtors’ current chief operations officer and general counsel of the state's largest professional trade association. The association announced late last week that Martin is retiring at the end of this year.

By |2018-08-20T07:22:08-07:00August 6th, 2018|Main category|0 Comments
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Florida Realtors Tech Helpline: Sleeper Success Story

It’s real estate tech’s best sleeper story of super success. Tech Helpline, created and owned by Florida Realtors, is the real estate industry’s number one tech support service. By a county mile. I will bet you can’t even name who is ranked number two. Or three, or four, or any of their direct competitors for that matter. I can’t, and I am a consultant for them. Where else in real estate tech or proptech can you make that claim?  Where does a real estate related tech firm dominates a category so profoundly? Tech Helpline is currently available to nearly half [...]

By |2018-05-11T09:38:58-07:00May 11th, 2018|Broker-Agent Information, Business Intelligence, Clients, NAR, Technology|3 Comments
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3 Takeaways From The Florida Realtors Convention

In Orlando, Florida, the energy was electric, the attendance was impressive (several thousand) and the headliner was Jay Leno. Florida Realtors marked their 100th anniversary with a bash that will be long remembered, a hallmark salute to the accomplishments of one of the largest and most enduring state trade associations in America. For me, it was a return trip to a convention I knew well, having been an architect of a major sponsorship by my one time employer, Great Western Bank, many decades ago. The quick trip I took from Seattle to Orlando was well worth the investment, and it brought a [...]

By |2018-05-03T21:23:05-07:00September 14th, 2016|Broker Technology Research, Main category|0 Comments
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Form Simplicity by Florida Realtors Upgrades NEFAR, Continues Growth

The subheadline on the news release issued during NAR Midyear tells the real story for Florida Realtors and its Form Simplicity transaction management software: NEFAR offers 6,500+ professionals Form Simplicity Ultimate Edition as member benefit Form Simplicity, built for Realtors by Realtors as Florida Realtors points as a key competitive advantage, continues to grow.  See for yourself why  at the NAR Midyear meetings this week. Check them out at Booth 818.       Washington DC – May 10, 2016 – The Northeast Florida Association of Realtors is helping its more than 6,500 members extend their paperless capabilities, signing a long-term [...]

By |2018-05-03T21:23:15-07:00May 10th, 2016|Broker Technology Research, Broker-Agent Information|0 Comments
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Tech Helpline Offers A Great Suggestion for Agents: Make Internet Explorer your old browser

Tricia Stamper is the Director of Technology Products at Florida Realtors and helps run both Form Simplicity, their popular paperless transaction management software, and Tech Helpline, the #1 help desk for real estate agents and brokers. Tech Helpline is really the “Genius Bar” for real estate if you look at a) how popular it is (600k+ Realtors reached in North America) and b) ask anyone who has had to use the service in a crisis to save a deal what great service they provide. Tricia posted a Blog the other day that is the dream of software developers — not [...]

By |2018-05-03T21:23:16-07:00May 4th, 2016|Broker-Agent Information, MLS Insights|0 Comments
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Florida Realtors® Tech Helpline Records 20% Growth in 50 Days

It's one thing for a new tech Startup to grow rapidly, and quite another for a tech service that has been around for 15 years to grow 20 percent in just 50 days. But that's exactly the incredible accomplishment that Florida Realtors® has registered: 9 new state and local associations and nearly 90,000 new members in 50 days. Tricia Stamper, who manages Form Simplicity and Tech Helpline, and her team at Florida Realtors have done just that. They're also growing Form Simplicity, their transaction management software firm by targeting Real Estate Brokerages with a highly affordable "white label" service so brokers can [...]

By |2018-05-03T21:23:22-07:00March 2nd, 2016|Broker-Agent Information, Main category, Press Releases|0 Comments
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Associations and MLSs carefully watch Florida Realtors case

The state REALTOR Association of Florida, Florida REALTORS is among the most successful and innovative Associations in America. Real Estate Industry Solutions, a Florida REALTORS wholly owned for-profit company, has launched two products that are nationally recognized for their outstanding success at improving the effectiveness of REALTORS, TechHelpline and MLSAdvantage. Their formssimplicity product is currently embroiled in litigation it brought against their former vendor, Instanet. Instanet launched a website about the case called Transparency Is Good. It is a painful case. Today, Associations and MLSs around the country are keeping a watchful eye on the REIS case. Litigation in business is part of life, [...]

By |2018-05-03T21:25:08-07:00March 16th, 2012|Main category|0 Comments
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Looking to build your MLS Brand Recognition? Try driving it around town!

In much of the research we conduct on behalf of MLSs we see a disturbing, but consistent trend. Many agents are not aware of their MLS or the services they provide for them. When asked who owns the MLS, we often hear “some third party company", “my association” or in many cases “I don’t know".  Many agents have more brand recognition of their MLS system itself,  than they do of the MLS organization. Here’s a few tips to think about how to dial up your brand recognition with both agents and consumers. MRIS, the largest MLS in the country located [...]

By |2018-05-03T21:25:51-07:00February 21st, 2011|Main category, MLS Insights|0 Comments
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My Florida Regional MLS expands its customer base in Florida

WAV Group is thrilled the great news coming from Florida!  The Pinellas REALTOR Organization (PRO) has has selected My Florida Regional MLS (MFRMLS) to be its exclusive provider of real estate listing and transaction data for its 5,200 members. The agreement, celebrated with a signing ceremony at the 2010 National Association of Realtors conference in New Orleans on November 4, 2010, will culminate with a complete merge of data in the Spring of 2011, transferring all listing data from PRO’s selfadministered multiple listing service to the larger regional MLS. Until recently REALTORS in Florida had to belong to two MLSs [...]

By |2018-05-03T21:25:58-07:00November 11th, 2010|Main category|0 Comments
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