Form Simplicity

New Opportunities for Form Simplicity, Tech Helpline

by Kevin Hawkins on January 21, 2016

The big buzz in November at the National Association of REALTORS® Convention in San Diego was all about transaction management. The move by NAR to make one solution available as a member benefit was a major validation of the crucial business role that forms and transaction management technology play in streamlining the real estate process. Forms and Transaction Management must be universal to achieve the ubiquitous mission of paperless real estate transactions. For more than a decade, Florida’s state Realtor association, Florida Realtors®, has been providing technology solutions created by Realtors for Realtors. Nearly five years ago, the association launched its forms and transaction management software – Form Simplicity – as a member benefit funded by dues. The idea of technology developed by Realtors for Realtors was something the association accomplished nearly fifteen years ago when in 2001 it created another member benefit, Tech Helpline. Today, Tech Helpline not only provides support for Form Simplicity broker and agent users, but reaches well beyond the Sunshine State. In fact, Tech Helpline is real estate’s #1 tech help desk, serving about one-third of all Realtors across the U.S. and Canada. The service supports applications far beyond the Association offerings including things like Anti-Virus, mobile phone mail configuration, printer glitches and more. Looking ahead As we begin 2016, it’s important to note that Form Simplicity is pushing full steam ahead. Form Simplicity will not only continue to be a major member benefit for all Realtors in Florida, but will continue to expand its offering. Several new associations recently finalized contracts and others have either upgraded their Form Simplicity offer for its members by renewing contracts that continue the offering of their transaction management solution. Why wouldn’t these associations pick Form Simplicity instead of a free offering? Here are three things that associations or brokerages that will benefit Form Simplicity going forward: Need for choices Understanding “free” Value of brand identity Need for choices Independently minded sales professionals power the real estate industry because by and large, they are independent contractors. The ability to be self-determining is engrained in the minds of sales professionals. This is true of broker-owners as well as they too want to control their own destiny and that means choices. We all enjoy getting something for free. Heck, I have a few dozen free apps on my iPhone that I rarely use, but hey, they were free and someday I […]

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