Google Tag Manager – A Broker’s Best Friend

by Marilyn Wilson on January 8, 2018

Google Tag Manager

Real Estate brokers need to leverage reporting to know what is working in their digital marketing assets. The good news is that Google Analytics can provide answers to the performance of your website pages and campaigns if you train it. The tool to deliver these reports is called Google Tag Manager, and if you are not using this utility in your brokerage today, you need to start. Google Tag Manager (GTM). Brokers now have more accessibility to track usage for all their Internet assets. GTM easily installs on your website and intranet, and is available for native mobile applications on Android and iOS. What is Google Tag Manager? GTM is a tag management system tracks user activity on pages without requiring a developer to do anything special. Once the developer has installed the GTM code, you have the ability to make changes to the site to collect data on how consumers use their web site or mobile applications. If you are tracking your intranet, you can see how agents are using that site. This video is an introduction to the concepts of Google Tag Manager. How does Google Tag Manager Work? This article is not a technical guide, but offers a general understanding of GTM. There are three basic elements to setup a Google Tag Manager: a tag, a trigger and variables. Triggers Triggers are an action which tells the tag to fire. When driving your car up to an intersection, street lights are a trigger which cause an action. When the light turns red, it triggers a piece of code in our brains says it is time to push the brakes and stop the car. In GTM, when someone lands on a web page or performs an action which meets the condition of the trigger, a piece of code or a tag executes. What to know if the consumer prefers map view vs. gallery view when looking at listings – no problem. GTM will allow you to track that, allowing you to set the most favored consumer default without guessing. Tags A Tag is a block of code usually from a third-party source which need to run on web site or mobile application. Instead of inserting the block of code like JavaScript within the code of a web site or mobile application, it’s inserted as a tag in GTM. You may have heard people talking about the Facebook […]