homes.com

How Do Top Homes.com and Realtor.com Compare?

by Victor Lund on September 8, 2016

House Ladder

Since internet is among the top three most important methods of generating real estate leads and online listing sites rank as one of the most valuable tools, every agent is challenged to leverage these resources for creating, capturing, and closing leads. But, how can agents effectively compare the value propositions of marketing on the most popular real estate sites? An analysis of online marketing solutions from Realtor.com and Homes.com show that their marketing tools stack up pretty solidly when compared side by side, offering a range of options to suit any agent’s CRM strategy, marketing budget, and revenue goals. Both online real estate sites possess expansive reach that enables agents to pitch their professional profiles broadly while electing strategies that fit within their budget and plan. The no-cost Realtor.com profiles promote trust relationships with prospects by detailing agents’ listings, client recommendations, ratings, and reviews. Similarly, two programs through Homes.com amplify an agents’ brand while also providing the benefit of decreasing regional competition for carry a nominal cost. For instance, the Local Connect program, available to only a select number of agents within a specific zip code, features links to registered agents’ contact information, profile, or website. An enhanced version, the Preferred Agent program, virtually eliminates online marketing competition by placing regionally-exclusive links to the registered agent’s profile only. Regardless of the price point an agent chooses, all of these programs deliver the ability to cast a wide net for maximizing brand awareness and lead pipeline development. In addition, leading online real estate sites can aid effective CRM expansion with prompt lead response tools. Both the Showcase Listings by Realtor.com and Lead Concierge by Homes.com direct all prospects solely to the registered agent through lead notification, alongside valuable consumer context such as recently viewed properties. While the Showcase Listing program automatically sends prospects an email to let them know an agent will reach out shortly, Lead Concierge answers online queries directly, e licits qualifying information, and transfers the prospect to the agent in real-time. The main distinction between these two online solutions is the degree of third party service, and agents’ needs will vary according to their budget and CRM development plan. Realtor.com and Homes.com also have agents covered for the indispensable integration of social media networking into their CRM strategy, with each site providing solutions designed for the specific scope of content marketing services required.  Realtor.com offers a free Social Connections […]

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REcolorado Joins Homes.com’s® MLS Partnership Program

by Victor Lund on September 17, 2015

Norfolk, Virginia (September 16, 2015) – Homes.com®, leading online real estate destination and provider of real estate marketing solutions, has announced the addition of REcolorado to its MLS Partnership Program. The new partnership will offer REcolorado’s 18,000 real estate professionals free exposure for their 9,500 active listings by gaining access to Homes.com’s audience of more than 13 million monthly transaction-ready consumers. REcolorado brokers can now offer their agents direct access to syndicate their listings on Homes.com, ensuring those listings are advertised accurately and updated regularly. Consumers visiting Homes.com will benefit from the improved quantity and quality of available listings in Colorado, and will have a clear path to connect directly with the local brokerage and agent representing each listing. “Our new partnership with Homes.com offers REcolorado brokers and agents listing-level control where their listings appear, while improving the quality of listings available for consumers on Homes.com,” said Kirby Slunaker, president and CEO of REcolorado. “By driving engaged consumers back to either the broker’s website or recolorado.com, everyone involved wins.” The benefits provided by Homes.com’s MLS partnership program include: Data Accuracy – More timely and accurate listing data. Prominent Branding – Clear attribution and branding for the listing agent and broker on listing detail pages. Consumer Leads – All leads from Homes.com are emailed directly to the listing agent. MLS Branding – Prominent branding for REcolorado.com as the trusted source of the listing information. Direct Links – All listings on Homes.com can include “deep links” back to the broker’s website or REcolorado’s consumer website, REcolorado.com. “The primary objective of Homes.com’s MLS partnership program is to provide timely and accurate listing information to consumers searching for their next home, and to ensure those consumers are able to connect directly with the listing agent representing the seller,” said Andy Woolley, Homes.com’s vice president of industry development. “By prominently displaying the listing broker and agent, and always sending leads directly to the listing agent, Homes.com ensures REcolorado members are able to connect directly with our transaction-ready consumers.” For more information on the benefits Homes.com can provide MLSs and their subscribers, visit http://connect.homes.com/mls/. About Homes.com  Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes.com Connect offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by more than […]

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Norfolk, Virginia (July 21, 2015) – Homes.com and RE/MAX, LLC (NYSE: RMAX) are renewing and expanding their long-standing technology and advertising agreement. RE/MAX has selected Homes.com to power the remax.com website and the RE/MAX suite of mobile applications through 2017, extending the relationship that began in 2005. “We’re thrilled that RE/MAX has once again selected Homes.com to power the most important elements of their online marketing efforts,” said David Mele, president of Homes.com. “We offer RE/MAX and its Affiliates a unique approach, combining our innovative technology services with our vast consumer reach. Together, we are leveraging the audiences of Homes.com and Remax.com to build traffic and deliver leads from both websites efficiently and directly to RE/MAX sales associates.” As part of their expanded agreement, RE/MAX and Homes.com will launch a co-branded edition of the Homes.com Connect lead management and marketing platform later this year in RE/MAX Company Owned regions, serving as an upgrade to the current RE/MAX LeadStreet system. Homes.com Connect will offer RE/MAX agents a robust contact and lead manager, listing management, email marketing system, third-party lead aggregation, social prospecting and more. The agreement also includes launching a new, fully-responsive version of remax.com.  RE/MAX will utilize Homes.com’s in-house design team to create a fresh look for remax.com, a trusted consumer resource. “For nearly a decade, RE/MAX Affiliates have had much success with the Homes.com platform through its quality lead generation and premier marketing techniques,” said Tim Drouillard, RE/MAX senior vice president, information technology. “We’re excited to continue our relationship and enhance the many marketing opportunities available from Homes.com.” About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by more than 13 million consumers each month to search nearly four million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit www.Homes.com. For more media information: Patty McNease Patty@Homes.com

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Welcome David Mele, Homes.com President

by Victor Lund on October 6, 2014

WAV Group has a strong working relationship between many portal operators and the brokers and MLSs we support. Homes.com is among the largest portals in real estate and among the top providers of franchise, MLS agent, and broker tools in real estate. Last week, Homes.com announced that David Mele was appointed the President of Homes.com. Previously, Terry Slattery was responsible for Homes.com business and the ForRent businesses. Homes.com effectively split the job in half and brought in David Mele to head up the Homes.com unit. Mr. Mele has worked for Landmark’s Dominion family of companies for a long time and was previously in charge of operating The Virginian-Pilot and its affiliate business units. The Virginian-Pilot is the largest newspaper in the great State of Virginia and is the primary publication of the Hampton Roads Market, a DMA of roughly 1.5 million residents (and no major sports teams!). During his tenure at The Virginian-Pilot, Mele was celebrated by his company and by other newspapers across the nation for his management of the successful shift from print to a solid offering of print+online. He leaves The Virginian-Pilot in great shape with readership climbing as a result of the multimedia publishing strategy he led. When asked, Mele suggested that there are four principles that will guide him at Homes.com. First, his goal is to connect consumers in the best way to information that they find valuable, without resurrecting any walled gardens. Secondly, Homes.com is going to pin their success on quality and accuracy of information. Third, Homes.com will maintain their steadfast course of supporting the community of real estate professionals connecting to the consumer. Lastly, his goal is better, not bigger. I have never been a big fan of comScore for tracking publishers. I prefer to look at the size of the consumer audience in local markets using comScore’s competitor, Hitwise. Real Estate is local, and huge national numbers should not be used to project local online audience. Today, comScore ranking for portals in August looked something like this: Zillow – 59.1 million unique visits on desktop and mobile Trulia – 30.1 million unique visits on desktop and mobile Realtor.com – 24.1 million unique visits on desktop and mobile Yahoo – 9.9 million unique visits on desktop and mobile* Homes.com 8.1 million unique visits on desktop and mobile *Zillow also operates Yahoo!, MSN, Scripts, AOL, over 360 newspaper portals One of the interesting […]

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A new tenor to integrated solutions for brokerage

by Victor Lund on June 25, 2013

I was in Seattle a few weeks ago visiting a broker when I encountered the Trulia team in the airport heading over to Market Leader. During the entire flight home my head spun with ideas about how these two companies would blend their talents to serve consumers and the real estate community better. We have clients who leverage these companies to their fullest, and others who don’t. It has never been the providence of a consultant to champion one strategy over another. Helping others execute the strategy that is right for their business to maximize their opportunity is our charge. Pick a plan and make it work. With that in mind, brokers are challenged with absorbing leads from multiple sources. LeadRouter does the best job, which is great if you are a REALOGY Franchisee, other brokers are left to their own devices. But LeadRouter ends at lead distribution – there are only minimal follow up campaign capabilities. This causes all sorts of data problems related to tracking, distributing, and reporting on leads by lead source, lead quality by lead source, and lead conversion by lead source. Listhub and reDataVault have done a respectable job of helping on the reporting side, but there is more ground to cover to perfect those reports and get a full picture. Lots of broker solutions providers have engineered lead rounding and lead management tools – but you often need a programmer named MacGyver to get it to work. Leads from publishers are all unique and require unique programing to capture the email lead, scrape the information, add it to the lead management data base, then try to do something with it. It is hard. Once you do have your leads being routed, you need a solution to manage those leads. Brokers who have end-to-end CRM solutions like LoneWolf’s brokerWOLF, Homes.com’s Homes Connect, CoreLogic’s AgentAchieve, or Real Estate Digital’s rDesk have these capabilities. They are all integrated. This is also true of Market Leader’s broker solution. Brokers who do not have lead management or drip marketing can also look to Market Leader, leadtrax or Imprev to fill the gap. These solutions all curate leads into customers for life by making it easy for brokers and agents to stay connected to providing information and service to the homebuying or selling consumer. Both Trulia and Market Leader know that lead conversion is the most valuable product they can deliver. […]

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In Search Of A Perfect Broker VOW

by Victor Lund on April 29, 2013

WAV Group is conducting research to discover if there is any broker in the United States who has pulled out of IDX and only offers a Virtual Office Website to consumers. Presumably, it would be a large enough broker who would display their listings publicly without the need to register to the site. If consumers wanted to see other broker listings, they would need to register. No other broker would be able to display that brokers listings to the public. If you know of such a site here in America, please direct me to it and you will be handsomely rewarded. My loving relationship with Virtual Office Websites (VOW) dates back to about 2005 when MRED was called MLSNI. You see, the Chicago area had a local custom whereby brokers could elect to exclude some other brokers from obtaining and displaying their listings via Broker Reciprocity or IDX. To obtain access to all of the data, consumers would need to register to the brokers VOW.  Consumers gladly registered to access all of the listings, get more property information like sold listings, and lead generation rates for that area were far higher than other regions of the county. Around 2005, Listingbook launched their VOW solution in partnership with MLSs. One of the most popular posts ever published on the WAV Group website was titled “Listingbook is a must have for every MLS.” Even today, agents may have access to a VOW solution combined with email marketing, contact management, flyer program and  a host of other agent productivity tools for free. Listingbook was one of the early pioneers of Freemium Pricing for MLSs whereby some functionality of the solution is offered free with permission to publish advertising. Premium subscription has more features and removes advertising. VOWs have one thing in common, they allow all non-confidential MLS data to be displayed to the consumer online if they are registered to that agent’s website. In a way, I think that Listingbook stalled many technology companies from developing new, innovative VOW solutions for agents. Its hard to compete with a free product offered in partnership with the MLS. The ability to access all MLS data, including sold listings, days on market, and price changes over time make VOW solutions very appealing. It did not take long for some inspired brokerages like Zip Realty, Redfin and others to leverage VOW data in ways that enabled them to gain an online […]

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CMLS brainstorms new approach for MLS Rules

by Victor Lund on November 12, 2012

CMLS Brings It To The Table

The CMLS meetings (Council of MLS) were held on Wednesday, November 7th. There were numerous presentations but one in particular seemed to engage the Nation’s leading MLS executives in attendance – ReThink MLS. The question before the panel was “What If We Started from Scratch?” As we all know, MLS rules (including Broker Reciprocity) provides structure for how brokers and agents will behave when sharing listings with one another: Two problems have arisen since these rules were first crafted more than a dozen years ago. The MLS rules have become cumbersome in length and somewhat unwieldy to manage and enforce. Technology is advancing at a faster pace than the development of the rules. As the title to this article would suggest, the purpose of the session was to brainstorm, and contemplate ideas that might frame a more perfect union. It is upon this premise that Art Carter, CEO of America’s largest MLS – CRMLS proposed a thesis framed like a constitution or list of commandments. Disclaimer: Mr. Carter had feedback from his panelists and others on the creation of this list – so do not be alarmed – it is merely a thesis to promote discussion. The notion for discussion is that by creating a one page set of rules that outline the spirit of cooperation within the MLS – life may improve. You shall compensate other Brokers within the MLS if they bring a ready, willing and able buyer to your seller. You shall present offers in a timely manner to your seller and pay the compensation as published in the service if an agreement is reached regarding the sale of the property. You shall not place your listings in other places prior to your home MLS and this must be done within two days of getting the listing, unless your seller designates in writing otherwise. You shall not publish the listings of other Brokers via the Internet unless they have given approval and the listing brokerage is given credit for the listing on your website. Only fields that the Service allows for publication can be shown on the Internet unless the Brokerage operates as a virtual office website, then the Broker must show electronic evidence of a relationship with the viewing consumer. Remember the rule of cooperation, when placing a listing in the service, you are agreeing to help other brokers bring a ready, willing and able buyer […]

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Homes.com partners with newspapers

by Victor Lund on September 9, 2012

HomesMediaSolutions

Following in the path of Homefinder, Trulia, and Zillow, the Nation’s 4th largest portal – Homes.com has announced that they are seeking to partner with Newspapers to offer online property search. Moreover, they are offering this service to Newspapers for free, in line with others. The new twist is that Homes.com seeks to leverage the relationship that Newspapers have with advertisers to develop a sales channel for their other products. The announcement of the new strategy is coupled with the launch of their first newspaper partner. In this case, it is actually an announcement of a partnership with 50 newspapers operated by the holding company, Landmark Community Newspapers, LLC.  The 50 Landmark Newspapers span 15 states. Here is the important bit. If you are a broker, you may now publish your listings to the newspaper website in your market simply by adding Homes.com to your listing syndication strategy (ie. Listhub, Point2, or reDataVault). Presumably, enhancing your listings on Homes.com will carry through to being enhanced on your local newspaper website. Historically, local newspapers have charged brokers and agents a king’s ransom to post listings to their site, or have made it a feature of print advertising. For those who have reasonable programs in place, the broker or agent had to enter listings or manage a data feed – both ver painful. This is a great benefit to brokerages, allowing them to overcome the seller’s request for print advertising by offering the digital alternative (which is far superior). If you are an MLS who has been providing a data feed to a Landmark Community Newspaper or licensing a data feed to them, you may need to take a close look at how this will impact your existing relationship. Here is the full press release: Norfolk, VA (Sept. 6, 2012) – Leading real estate listing service Homes.com has launched the “Powered by Homes.com” platform, a media solution and easy-to-use product which offers media outlets access to Homes.com and ForRent.com classified real estate listings. The new feature lets media partners integrate Homes.com into their existing site. This platform is easy to implement, free of charge and also offers revenue opportunities for partners. The highly customizable add-on is co-branded to match existing sites and gives partners control over the page’s appearance. Partners can make edits and incorporate elements of their websites, creating a seamless transition from the outlets’ sites to the listings. Key benefits […]

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Edina Realty and Broker Syndication Choices

by Victor Lund on May 25, 2012

Edina Realty

The news of Edina Realty pulling their listing from Realtor.com have been rippling through the industry since announced. There are probably a small handful of brokers who have done the same, but that is about it. This became newsworthy because Edina Realty is a big broker – really big. Moreover, the parent company, Home Services of America is second only to NRT in terms of being the largest brokerage in America. NRT has about 750 offices and 250,000 sides. Home Services have about 300 offices and does about 125,000 sides. There is a lot at stake for syndication and online advertising if Edina realizes business growth as a result of their decision. Edina Realty is a smart company. This was not an emotional decision, but the result of intense and calculated strategic development. They have researched the opportunities and risks carefully and will measure impact to many facets of their business. The Home Seller Clearly, Edina Realty needs to not only promise great marketing on a seller’s property, but they must deliver. One measure of this will be Days on Market. Edina (and their competitors) will know if their marketing strategy lengthens or shortens days on market. The second measure will be List Price to Sales Price Ratio. Edina will measure the variation from their historic or competitive benchmarks for list to sale price. Edina agents use this information in their listing presentations today. The Real Estate Agent For agent recruiting and retention, Edina Realty will need to demonstrate and build confidence in their new marketing strategy. Their leadership has been to every office and explained the decision, arming agents with information that justifies the initiative. Today, Edina Realty agents support the decision. But that could change. Agents expect their brokerage to give them the best opportunity to be successful. In Edina’s case, there is instant street credibility to an agent who works for Edina. They have earned the respect of the customers they serve over decades of delivering satisfaction. The brand means something. But agents also expect tools for managing their business and marketing their services. Syndication is only a piece of that. Edina does a lot more and their agents know it. However, at the end of the day, the agents expect their brokerage to deliver leads. Today, Edina knows exactly how many leads they generate from every syndication channel. They also know exactly what happens when they […]

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Move Announces 2x More Revenue than Zillow

by Victor Lund on May 4, 2012

move zillow

Today, there are two front-runners in online property search – Zillow and Move. They are both public companies. Falling in line behind them are two private companies, Homes.com and Trulia. Here is how the revenue stacks up on the public companies. Move, Inc., Operators of Realtor.com who is in partnership with AOL Real Estate and MSN real estate for publishing broker listings reported revenue of $47.7 million today. Move did not report any earnings or losses. Seattle Upstart Zillow has been on a run, increasing traffic to levels comparable with Move and purchasing companies. They reported revenue of $22.8M and earnings of $.06 per share. It is interesting that the Zillow CEO made comments about the real estate industry spending $6B a year in advertising. I think that he intended to say $6B a year on advertising, technology, MLS dues, and Association Dues. Move’s Highlights from PR Wire “During the first quarter, Move continued to lay the groundwork for a successful 2012 while delivering growth in our core Realtor.com business,” said Steve Berkowitz, chief executive officer at Move, Inc. “As local market trends improved slightly in the first quarter, Move realized solid revenue in our Realtor.com Showcase offering and saw promising signs of stability in Top Producer. Solid results from these traditional core products provide the foundation to build on with our newer Co-Broke basic leads program and PreQualPlus mortgage product, which we believe will help drive positive revenue growth in 2012. We are executing effectively against an active 2012 calendar, having already launched a number of key initiatives with many more scheduled for later this year. With the growing use of mobile devices in real estate search, Move continues to lead the real estate industry as it harnesses new technologies that are fundamentally changing how consumers and real estate professionals connect.”   Recent Highlights: Market leadership: Realtor.com remains the most trusted name in online real estate. In the first quarter of 2012, users spent nearly 1.2 billion minutes and viewed approximately 1.5 billion total pages on the Realtor.com network, more than 1.5 times the nearest competitor(1). Mobile Highlights: Move rolled out several new or updated versions of its market-leading mobile applications. Today, nearly 40% of all “Homes For Sale” viewed on Realtor.com are on a mobile device. Leads delivered to agents and brokers through Realtor.com’s mobile applications grew by more than 120 percent year-over-year. Co-Broke Connection: Realtor.com’s solution for […]

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CRMLS Partners With Homes.com for Full Offering

by Victor Lund on May 3, 2012

CRMLS Homes.com

Today’s real estate technology companies are partnering with MLSs at an unprecedented rate. This trend is brought about by natural gravity. The MLS is the primary source of fundamental technology for real estate professionals. WAV Group is beginning to see a number of MLSs pursuing a variety of strategies for offering non-core MLS services. Historically, MLSs only pursued site licenses for technology for their members, paying a price per member per month. This trend expanded as emerging products like Listhub, Property Panorama, and Listingbook began to offer Freemium services, where the MLS offered a free basic version of the product, but subscribers could opt into advanced features by paying a premium. Recently, Metrolist in Colorado; MRIS in the Mid-Atlantic States; and MLSListings.com in California launched retail stores for technology. Last week, the California Regional Multiple Listing Service announced a partnership with Homes.com to offer the complete Homes.com tool set as a member benefit – returning to the trend of site licenses. Homes.com has had a long-standing relationship with MLSs in California site licenses for a cross-MLS property search and CMA tool under the product name Mercado with the MLS Alliance search. The new relationship adds abundantly more product offerings that marry data to key agent resources beyond the Mercado marketing package. Agents will have access to the Homes Connect Marketing platform (Design Center) tied to the Homes.com Customer Relationship Management solution. This CRM solution recently added social prospecting features through Linkedin, Facebook, and Twitter contact integration. Topping it all off, agents will receive IDX and VOW offerings included in the package along with agent facing and consumer facing mobile offerings and the Facebook Listing Application for Facebook business pages. (Kitchen sinks available if requested). But wait, there is more…… Participating brokers and agents will also have their listings displayed on Homes.com and their agent MyHomes profiles populated from the MLS roster on the site. CRMLS has purchased all of these products from Homes.com and will be offering them all as a member benefit. By my basic accounting, this includes every Homes.com product with exception of advertising enhancements on Homes.com (Homes Connect Plus and Homes Connect Pro). Some more observations: CRMLS offers multiple MLS systems: Matrix and Tempo/ Fusion. To some extent you could include REALTORS Property Resource and WyldFyre 7 to this list although they are not MLS systems (only MLS data search). CRMLS offers multiple IDX/VOW solutions: SmartDesk IDX […]

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RE/MAX renews VOWS with Homes.com

by Victor Lund on March 6, 2012

REMAX powered by Homes.com

Divorce happens in life and in business. Keeping a relationship together over a long term requires faith and dedication. When issues arise, strong partnerships raise to the occasion. Online competition is fierce today. RE/MAX is crushing all other franchises in America in terms of visits and page views, but there are new competitors now – publishers. It is harder to stay competitive unless you have a great team. There is always fear in any relationship. Fear that something could be better if you were partnered elsewhere. My goodness – look at the divorce rate in America. But today’s post is about a love story between two companies – companies that respect each other, companies that work together, companies that anticipate a life together. Congratulations to RE/MAX and Homes.com for renewing their VOWS. Homes.com and RE/MAX® Launch New Online Strategic Partnership Homes.com selected to power remax.com and create new mobile apps suite (Norfolk, VA, March 6, 2012) —Homes.com and RE/MAX, LLC, announced today the launch of a major new online marketing partnership.  RE/MAX has selected Homes.com to power the new remax.com website and the newly released suite of RE/MAX mobile applications for Apple and Android mobile devices. The two organizations will also be launching collaborative efforts to market Homes.com local advertising products and the new Homes Connect marketing platform to RE/MAX Sales Associates throughout North America.

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Syndication as in insolent teen

by Victor Lund on February 10, 2012

Listing Syndicaiton

I received a call yesterday from a sage MLS executive. He saw the article in RE Technology about Sandicor adding a new syndication field into their MLS. We had discussed this a few years ago after some broker focus groups. At the time, the brokers did not seem to care too much about syndication, so the idea did not go anywhere. That changed. Adding the field is on the agenda at their next board meeting. He is probably not alone. Aside from that, he shared with me his vision for how syndication is going to play out in the long run. He said that I could write about it, but could not use his name. The recent outbursts on Facebook and Blogs about MLSs are not worth the aggravation I will leave that topic for a future article. I will try to recount the essence of his vision for the future of syndication. He believes that syndication is going to change in one of 4 major ways within the next 12 months – and it will be painful. Background of IDX In many MLS markets, the MLS provider charges a data access fee. Depending on the size of the market, the fee may be as high as $1000 per month per vendor, or as low as free. Any vendor who wants to provide products and services on top of the MLS data must first have broker approval, then enter into a three party data license agreement (broker + MLS + vendor). If a vendor, like Homes.com, Real Estate Digital, Wolfnet, or iHomefinder, etc have hundreds of customers – the fee is a reasonable cost of doing business. Most MLS markets with more than 2500 subscribers have 50 or more vendors paying this license fee. The MLS data fee covers three primary costs to the MLS. It pays for the bandwidth fees associated with pushing terabytes of data out the door every day. It allows the MLS to fund the legal and administrative fees for processing and enforcing the data agreement. It pays for the support services to data vendors when the feed has service issues. These are all real costs. Syndication has the same real costs, but the service fees are not being recovered by the MLS. Future developments in Syndication In most cases, syndication does not have any fees at all. The broker and the publisher get syndication services […]

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Trend MLS launches Find from MOVE

by Victor Lund on January 10, 2012

Trend MLS

It has been about a year now, and Move has successfully launched the Find product into many of the nations’ leading MLSs. In score with this roll out, today Find launched in Trend MLS, serving 15 counties in southern Pennsylvania, New Jersey, and Delaware is the latest MLS to launch the product. You may know that Trend MLS is what industry insiders call a “home grown” system – meaning that they are responsible for programming the MLS software. Owning the code and having programmers on staff means that tighter and more elegant implementations of third party products are possible within the framework of the core MLS. This is not to say that CoreLogic, LPS, FBS, Rapattoni or others are not able to duplicate this integration – but in most cases, they have not. With Find, real estate professionals are able to research national and local real estate information not found in most MLS systems.

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Impacts of browser Geolocation technology on real estate

by Victor Lund on December 13, 2011

Puzzle Piece

Real Estate brokers invest a lot of time and money into maintaining and sustaining a strong relocation business. Franchise Organizations and broker networks like Leading Real Estate Companies of the World connect brokers across the country. Advances in technology have enabled location aware Internet browsers. This allows technologists to create predictable outcomes on user visits.  If you are a broker in Ohio, and a consumer visits your website from California – you can say “We welcome Californians! Leading websites like Trulia, Zillow, Realtor.com, Homes.com and Homefinder do this effectively. Why don’t broker websites do the same? Browser auto-detect allows website owners to create actions around the criteria of a visitor including location or browser type. To illustrate browser type, visit http://c21home.com from your mobile browser.  The broker website will direct you to choosing the mobile site, or offer a mobile app download specifically designed for your phone. In this case, the website will detect your phone type, and you will be directed to the Smarter Agent mobile solution optimized to your device. This is pretty commonplace. Here is a fresh idea that I have not seen on real estate websites yet. This idea detects the State that a visitor is from and provides some special information designed specifically for them.

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The new Homes.com

by Victor Lund on August 18, 2011

HomesMediaSolutions

Homes.com launches a game changer If you look around the real estate industry, there is always a quiet giant tending to its business and moving along steadily without rocking the boat too much. Unless you were on vacation this week, you saw a flurry of press releases, blog posts, twitter posts, facebook messages, and Linkedin message about the release of Homes Connect and the demise of the AdvancedAccess brands. As a consultant, I watched in yearning as Dominion acquired nearly a dozen real estate technology brands. From the beginning, it seemed logical. Dominion was a publishing company, the biggest in the real estate industry (along with automotive and others). Print had a strong run for decades, built corporate wealth, and continues to yield some results. The Internet became a threat, so Dominion took on the opportunity to change. Dominion’s investment in technology assets represented a diversification of product offerings, and delivered a long term strategy for generating revenue from their loyal customer base. It took the company a long time to put all of the pieces together. The benefit of a large and financially secure company is the luxury of time. Their strategy was to allow each business unit to operate independently. I suppose it allowed them to learn the virtues of each company, appreciate the technical and management resources, and understand the culture. Moreover, they were able to listen to the challenges each company faced, listen to the customers, and understand the customer needs that their products satisfied in the marketplace. They went to school.

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