Homesnap

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Arroyo Grande, CA, June 15, 2017 – For Immediate Release: The Broker Public Portal (BPP) is a thriving real estate industry initiative that is delivering benefits to about half of all real estate professionals in America today. The company expresses its gratitude for those who have served as leaders and welcome seven new members to its Board of Managers. “It is an honor to serve with so many great leaders of our industry to develop this company, and I am grateful for the time and commitment given by each of my colleagues that are stepping down from the board. I am equally excited to for the introduction of new leaders who will shepherd us into the future,” said Merle Whitehead, Chairman of the Broker Public Portal. The Broker Public Portal Board of Managers is designed to include a fair and balanced group of executives who represent the interests of large brokers (5), medium brokers (3), small brokers (2), independent managers (2) and multiple listing service organizations (MLSs – 4). Agent count of participating firms establishes the size of brokerages eligible. The nominating committee of the board has seven of the current directors and was chaired by Joan Docktor of BHHS Fox and Roach REALTORS. The board has staggered terms of three and two years in each category. Changes to MLS Category Kirby Slunaker of REcolorado will be stepping down from the MLS Board of Managers after serving a two-year term. Tim Dain, executive of the Austin Board of REALTORS® will be replacing Slunaker. John Mosey of NorthstarMLS, Cameron Paine of Smart MLS, and Rebecca Jensen of Midwest Real Estate Data will remain on the board. Changes to the Large Firm Category Among the large broker managers, there will be three new appointees. Those leaving are Robert Moline (HomeServices of America), Chris Heller of Keller Williams, and Howard “Hoby” Hanna (Howard Hanna Real Estate), all of whom have served two-year terms. Taking their positions on the board of managers will be Gurtej Sodhi of Crye-Leike, Mary Frances Burleson of Ebby Halliday, and Cary Sylvester of Keller Williams. Large firm representatives remaining on the board will be Merle Whitehead of Howard Hanna, and Joan Docktor of BHHS Fox and Roach. Changes to Mid-sized Firm Category Among the mid-sized broker managers, Drayton Saunders of Michael Saunders will be stepping down after serving a two-year term. Pat Shea, CEO of Lyon Real Estate will […]

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Homesnap Now Available To Over 500,000 Agents

by Victor Lund on April 11, 2017

ROCKVILLE, MD, April 11, 2017 — Homesnap, which is the public face of the Broker Public Portal (BPP), has surged past the 500,000 agent mark and is now available to agents and their clients in over 50 large and small markets across the country. Since the BPP became operational at the beginning of 2017, many MLSs have signed up to participate in the portal, accelerating the growth of the platform through the first quarter of the year. Already, agents using the app have invited more than 13 million clients to connect with them in Homesnap. Homesnap provides a mobile app for agents and clients as well as a consumer-facing website and app for participating MLSs. Since Homesnap officially became the face of the BPP in January, MLSs have been steadily reaching out to Homesnap to send their data to the portal. Participation costs $1 per subscriber per month, paid under a standard agreement between the MLS and National Broker Portal, LLC, the joint venture between Broker Public Portal, LLC and Homesnap launched on January 1, 2017. “We are thrilled and encouraged by the quick adoption of the BPP by leading MLSs across the country,” said Homesnap co-founder Steve Barnes. “MLSs and brokers are recognizing that now is the time to join together to support an industry-friendly portal that is conceived and governed by people who sell homes, not ads.” Homesnap follows Fair Display Guidelines by sending all inquiries and leads from the portal exclusively to the listing agent or broker at no charge. NorthstarMLS, covering much of Minnesota and western Wisconsin, launched Homesnap in 2015 as a member benefit. Along with Smart MLS (Connecticut) and MRED (Chicagoland), NorthstarMLS was among the initial markets to convert to the Broker Public Portal. “We could not be more satisfied with the partnership we have developed,” says John Mosey, NorthstarMLS CEO. “Agents, brokers, and consumers have been fast to embrace the solution, customer service is excellent, and we exceeded more than 50% adoption of the platform practically out of the gate,” he added. “500,000 agents is a tremendous milestone,” said Merle Whitehead, Chairman of the Broker Public Portal. “MLSs and brokers who have been watching from the sidelines should feel confident about supporting an initiative that is gaining great momentum and starting to make a real difference. The BPP’s goal of a national MLS footprint is in sight.” About Homesnap Homesnap, the public face […]

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Broker Public Portal Inks Deal to Become Homesnap

by Victor Lund on January 19, 2017

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●     Homesnap will be a national MLS consumer search portal ●     Portal will adhere to Fair Display Guidelines   ROCKVILLE, MD, January 19, 2017 — Broker Public Portal, LLC and Homesnap, Inc. have executed final agreements to create the National Broker Portal, LLC, a joint venture that is equally owned by the two companies. The parties agreed that the best path to success would be served by forming a mutual partnership with Homesnap providing technology, brand and operational expertise to the new company, rather than composing a vendor agreement. The National Association of REALTORS modified their model MLS policy to designate an MLS consumer facing website as a basic benefit of the MLS. In turn, more than 50 leading brokers and 50 leading MLSs developed the case for a national consumer site rather than 700 independent local MLS sites. “HAR.com and a number of other MLSs have been able to capture a reasonable share of voice in online consumer search,” said Rebecca Jensen, President and CEO of Midwest Real Estate Data (MRED). “But we believe that the best opportunity for success will be paved by MLSs who focus on a single, national strategy.” MRED is one of several MLSs whose board of directors have already authorized participation in the portal, including a $1 per subscriber fee that will be paid to the National Broker Portal each month. Other MLSs committed to the portal include Northstar MLS (Minneapolis), Connecticut MLS, NORMLS (Cleveland), CRIS (Akron), Buffalo Niagara Association of Realtors and Rochester Genesee Region Real Estate Service. In anticipation of this initiative being formalized, MRED launched the BPP/Homesnap app in July of 2016. “Adoption has reached over 25% of MRED’s 40,000+ Realtor customers in just a few months,” added Jensen. In addition, now that the joint venture has been finalized, MLSs representing over 200,000 subscribers have requested the new National Broker Portal MLS Agreement to review and present to their boards. “Homesnap is honored to have been selected as the technology partner to this inspired vision for the future of real estate search,” says Homesnap co-founder Steve Barnes. “As a company, we have always considered ourselves a business partner to the MLS and subscribed to the principles of the Fair Display Guidelines for MLS consumer sites.” Over 400,000 real estate agents have access to Homesnap Pro today, and the Homesnap app is used by over 4 million consumers. “This joint venture […]

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MLSListings in the Lead Pack of MLS Adopting Homesnap

by Victor Lund on October 16, 2014

Homesnap is approaching the Nation’s leading MLSs with one heck of a value proposition. The company optimizes all of the MLS data for mobile devices and delivers it through an app to agents…..for free. Well, its free for the first year. Homesnap is among a small handful of mobile solution providers that offer agent-only data.  The agents can access the full listing data along with showing instructions, commission splits, agent roster, and other confidential fields. The MLS data is organized and combined with census data, tax data, and geographic boundaries that are important to agents in the field. The solution also incorporates popular messaging for agent to agent chat, agent to customer chat, quick CMA, and my personal favorite……integration with a showing solution. When agents invite a client, the app is branded to that agent. Mobile MLS apps are hard. Goomzee, GoMLS, SmarterAgent, MobileRealtyApps, Prospects/MLSTouch and a few others have tackled the job. Agents have very high expectations when it comes to full access mobile solutions for their MLS. The free for the first year program is a smart way for Homesnap to gain experience and exposure to learn what it takes to roll out, train, and support the solution to thousands of agents. Trust me, enterprise software is not for the faint of heart. Many technology firms have been crushed by the demand. MLSListings joins the lead pack of MLSs giving Homesnap a chance to prove themselves including MRIS, The MLS™/CLAW, Palm Springs, and Greater El Paso. (Special shout out to GEPAR and Jason Sanchez – keep up the great work!).

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