CRS and iMapp merge strategies

by Victor Lund on April 24, 2013

CRS and iMapp

WAV Group was provided with an announcement today that may be of interest to current iMapp customers, current CRS customers, or anyone looking for tax services. CRS and iMapp have entered into a strategic agreement that has CRS focused on tax systems and iMapp focused on advertising revenue. The companies will remain separate corporations, but align themselves to serve their customers in a way that leverages assets and capabilities of both companies. Tax systems used by professionals in real estate are very important, and very different from simple access to tax data that may be available in a variety of public places today. Like other developers of professional tax systems, these solutions focus on data accuracy, depth of data fields, the timeliness of data updates, the comprehensiveness of areas covered and a delivery system for the data that is suited to the needs of the professional.  There are only a small handful of companies who provide this specialized service. Over the past four years, iMapp broke pattern with traditional tax system providers and introduced a new business model that leverages advertising revenue to disrupt the price per user per month licensing paradigm in place today. They recognized that tax searches correlate to highly targeted hyper-local property transaction activity that advertisers would like to know about. Under the terms of the agreement between the companies, iMapp will support CRS in offering and advertising option to existing and future clients and CRS will take over the maintenance and service of the iMapp platform along with their own service. Here is the full press release For Release 9 a.m. PDT April 23rd, 2013 CRS Data and iMapp Sign Strategic Agreement KNOXVILLE, TN and TAMPA, FL — April 23, 2013 — CRS Data (Courthouse Retrieval System) and iMapp® today announced the signing of a strategic agreement which leverages the strengths of both companies. CRS Data is focused on expanding their data operations and the creation of the industry’s best-in-class software while iMapp continues to expand their highly effective, criteria-driven MLS advertising delivery system. CRS Data and iMapp remain separate, privately held companies serving the MLS market. Together, the companies currently serve over 50 MLSs, representing approximately 250,000 REALTORS®. Expanded Footprint CRS Data serves a number of markets, including financial institutions, investors and appraisers. Matt Casey, CEO of CRS Data says, “We are doubling down on our commitment to be the premier public record provider and are committed to […]


Integrating MLS tools into Agent Browsers

by Victor Lund on February 6, 2012

Secure MLS Browser Plugin

Until today, MLSs have been walled Internet gardens. The MLS is accessed through the browser, but is entirely separated from the rest of the open Internet. iMapp just released an innovation that may begin a trend to change all of that. With iMapp, real estate agents with accounts may install a search plugin into their browser. This plugin puts a layer of MLS tax data on top of any website. With the search plugin, agents can look up tax on any property address found on any website – this includes the MLS, Agent and Broker Property Search Websites, Consumer property search websites like, Zillow, Trulia,, even the MLS consumer facing website. In fact, iMapp does not care what website you are on. As long as you have an iMapp account, you can access iMapp property tax wherever you can see an address on the Internet. In a way, Dwellicious may have been the first MLS technology tool plugin used by agents. The Dwellicious plugin provided agents with a tool that worked across all websites to bookmark listing. Either Agents or Consumers can bookmark property on any website and share that bookmark with people they choose. This new, creative application by iMapp was not manifested in the intent of introducing professional research data onto the open web. However, intentional or not – that is what it does. Today’s MLS Vendors and MLS operators would serve themselves well to innovate around this concept to support the agent and broker. Here are some examples: