WAV Group would like to congratulate Stephanie Pfeffer Anton on being named to the Inman Top 101. This is a very well-deserved honor. Great work, Stephanie! CHICAGO – 12/17/15 – Luxury Portfolio International™ Executive Vice President Stephanie Pfeffer Anton has been named to the Inman Top 101, a list of industry leaders who are recognized for driving industry change through ingenuity, outspokenness, strength, conviction, power and persistence. A frequent industry speaker and an authority on marketing to the affluent, Pfeffer Anton has been with Luxury Portfolio since its founding in 2005. She is responsible for the program’s day-to-day operations, including its award-winning website, www.LuxuryPortfolio.com, which markets over 35,000 homes to over three million high-net-worth visitors annually. Luxury Portfolio is the luxury face of Leading Real Estate Companies of the World® (www.LeadingRE.com), a global real estate network comprised of the most powerful independent brokerages. Previously, Pfeffer Anton served as the vice president of marketing for a large Chicagoland real estate brokerage and as the director of communications and internet for an international real estate franchise. She holds a Bachelor of Science in Communications from Boston University and a Masters in Integrated Marketing Communications from Northwestern University. To see the complete Inman Top 101 List, visit http://www.inman.com/inman101. ### About Luxury Portfolio International® Luxury Portfolio International® (www.LuxuryPortfolio.com) is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages. Luxury Portfolio International attracts a worldwide audience of visitors from over 200 countries/territories every month and annually markets over 35,000 luxury homes to over three million high-net-worth visitors. About Leading Real Estate Companies of the World® Leading Real Estate Companies of the World® (www.LeadingRE.com) is a by-invitation-only network that encompasses over 500 firms and 120,000 associates in over 50 countries worldwide. Collectively, the group produces over one million transactions valued at over $320 billion annually. The organization provides its affiliates with a robust menu of products and services spanning the areas of lead generation; outcome-based learning for leaders, associates and staff; web technology and systems; and branding and marketing support, including its Luxury Portfolio International® division.
I just returned, as some 3,000 other folks have, from attending Inman’s Real Estate Connect in San Francisco. For many of the industry leaders whom I spoke with, it was one of the most successful Connects that they have attended and certainly the busiest. I found myself squarely in the same camp. I discovered something incredibly special about what I think makes Inman Connect unique: It fosters the creation of what I call “unintended consequences that cause spectacular results.” I have a few great examples from this most recent Connect to illustrate what I mean. Origins of Real Estate Connect In the spring of 1997 I left Fannie Mae, most recently as Director of Housing Impact for its highly successful Seattle Partnership office that I had opened, and forged out on my own. When Brad Inman heard the news, he asked me to meet with him. I had worked with Brad since the mid-1980s. He was a friend and I was a fan of his business acumen. I immediately said yes, as I wanted to talk to him about my new company. So I brought my “team,” which at the time consisted of my wife, Kyanne, who handled the financial side of the business, and my father-in-law, Keith Willis, a skilled businessman and savvy investor, to a restaurant near the Hyatt in Bellevue, WA where we met with Brad. My intended objective was to strike a content deal with Inman News for the company I had created that was going to help real estate agents more easily stay in touch with their customers. Brad had another objective. He wanted me to help Inman News launch a brand new conference. It would be a greater manifestation of an experiment he had tried a year earlier at his “retreat” in Sonoma wine country along the Russian River. Brad had invited a group of tech industry startup CEOs and a group of traditional real estate business leaders together for a face-to-face meeting in a setting designed to foster conversation and relationships. He dubbed it, brilliantly, “Real Estate Connect.” The unintended consequence of our meeting with Brad was that I would agree the next day to help him launch his first full-blown Real Estate Connect conference at the San Francisco Hilton. At the time, I thought he was nuts, charging a $495 registration fee, which made it one of the most expensive real estate […]
WAV Group and RE Technology is looking forward to attending Inman Real Estate Connect in San Francisco next month – July 16th – 18th. The annual industry gathering in one of America’s great cities to discuss issues is among our favorites. Unlike a lot of industry conferences, Real Estate Connect addresses topics in an “in your face style” which is unique. I remember Billionaire Barry Diller sitting on stage getting booed by the audience when he said, (my paraphrase) “At LendingTree, we take your listing data, generate consumer leads, we sell them mortgages, and we sell you the real estate lead. And, real estate agents and brokers should thank us.” And, who can forget last year’s debate on forms licensing? Then, you always have the innovators – those brave souls who aspire to join the ranks of this fine industry only to lament their choice after getting a taste of our rules. It is such a wonderful occasion – part learning and part spectacle. It just does not get any better. The conference sells out, so be sure to get registered early and book your rooms and travel. It is not too soon to schedule meetings with Mike Audet, Marilyn Wilson, and/or Victor Lund. Reach out if you want to discuss a project or just set some time to say hello. It is always a busy conference for us, with hardly any time for participating in the sessions. The super secret, invite only RE Technology party is scheduled for 9 to midnight on Wednesday – killer location and killer band as usual. If you have been to one of our events in the past – you know the routine. WAV Group will be releasing a number of research projects prior to the conference. We do our best to set the tone on many of the key topics facing our industry. Be sure to subscribe to WAV Group newsletter and blog to get an alert when these are released. See you in city on the bay!
Inman News has been gracious enough to extend a $450 discount to their New York conference coming up in three weeks. If you have not already purchased your conference pass, you can buy one on this special webpage for $650. The conference is January 11th-13th, 2012 at the Marriott Marquis Times Square. WAV Group will be arriving on the 10th. They had a schedule change and Brad Inman and other keynotes are speaking on the morning of the first day of the conference. Here are some other sessions I am excited about Bill Lublin – Whose Brand am I building? – With Franchises, brokers, and agents all communicating on social media with different themes and messages – it breaks the message The broker summit workshop looks ok, but could be better – tops include operating a virtual office (I am not a big fan of virtual brokers). Celeste Starchild (MOVE) is talking about using property view data to find the sweet spot for pricing a property. Realogy leaders Rick Turley (CB President) and Jamie Goldman (ERA Marketing) are talking about transitioning your brokerage to the cloud. Katie Lance (Inman) and Tassia Bezdeka (C21 Award) are talking about how to make your brokerage social. These are all great topics – but I think brokers face more serious challenges in their business today.
WAV Group joined the parade of consults declaring the death of print media in late 2006. Inman News confirmed its death during their conference in San Francisco in 2007 (one of my favorite events of all time). Believe it or not, print actually made a bit of a comeback in 2010. Nevertheless, the Internet is the place that consumers increasingly spend their media time. The new news is that people are actually spending more time on their mobile phones today than they are spending interacting with print media. According to eMarketer, time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (newspapers and magazines combined). Last year, both media segments were tied, but mobile grew by 30% in 2011. Here is the weird part – someone forgot to tell the people who are creating the advertising budgets. Today, companies spend an average of 25% of their marketing dollars on print according to eMarketer. Mobile gets less than 1%. Sound familiar? That was about the same ratio that we saw back in 2006-2007 when marketers began to shift dollars online. Today, marketers still only spend about 21% online – still less than print. The majority of money is still spent on Television – about 50% for most marketers.