Imprev Hosts Stellar Learning Labs at Inman Connect SF

by Kevin Hawkins on August 2, 2017


One of the greatest innovations that Brad Inman added to Inman Connect in recent years is a hidden treasure that not everyone may be aware of: the Learning Labs. These are held on Wednesday and Thursday afternoons, August 9 and 10, from 2:00 p.m. to 5:00 p.m. Learning Labs have become, in my experience, one of the best places where agents and brokers can learn tangible business practices that can be implemented immediately. A company that perfected the Learning Lab concept out of the gate is Imprev, a pioneering sponsor of the Inman Labs. Imprev, America’s largest real estate marketing technology firm,1 was once known as a tool for building flyers and postcards, and for powering the RE/MAX Design Center. Today the company is rocking the real estate brokerage world with many of the biggest and best brands for its Automated Marketing Services. Imprev Learning Lab Lineup Wed. Aug. 9 – 2:00 pm: “Back to the Future: 4 Secrets to Building a Brand That Stays Relevant” (Parlor 9) James Dwiggins, CEO of NextHome, Inc., kicks off the first Imprev Learning Lab by sharing four ways NextHome’s innovative approach to technology, marketing, and recruiting has driven success—and what other real estate brokers can do to “future-proof” their business. Wed. Aug. 9 – 3:00 pm: “Don’t End Up Like a Cassette Tape: How to Build a Business Strategy That Endures” (Parlor 9) Our own WAV Group co-founder, Victor Lund, will moderate a panel that includes two top industry experts: Joseph Rand, Managing Partner and General Counsel, Better Homes and Gardens Real Estate, and Tom Tognoli, Founder, President, & CEO, Intero Real Estate. Their session will uncover how large brokerage firms can stay relevant to their agents –communicating a clear vision and hitting measurable goals for the business that agents can identify with. They will share how their brokerage is keeping clients for life, and turning your brokerage brands into a memorable experience (instead of just a transaction), as well as drive effectiveness and efficiency by taking charge of the marketing strategy for agents. Wed. Aug. 9 – 4:00 pm: “Where Will Your Tech Be in 2022? 6 Steps to Future-Proof Your Marketing Technology Strategy” (Parlor 9) This all-star line up includes Dave Garland, Partner, Second Century Ventures, moderating a panel that includes Realogy’s Jake Lyman, Chief Product Operations Officer, ZapLabs LLC and the always-interesting David Friedman, President and Founder, Boston Logic. This […]


Independent Brokers Find Their Secret Sauce

by Victor Lund on February 27, 2017

inman broker summit

Real Estate is among the most competitive industries in America. On Main Street in America, only clothing stores and restaurants have as many offerings. Although Leading Real Estate Companies of the World is the clear leader in the independent broker category; they focus primarily on the largest independent brokerage in a given community. Franchise Organizations have set their eyes on the Independent Broker for many years, offering their brand, technology services, and business guidance as reasons to give up independence and join their flock. For too many years now, the independent broker has been isolated, alone, without a family to call their own. Inman News and 1000Watt Consulting Team Up on the Indie Broker Summit On Monday, August 7th from 8:30 a.m. to 7:30 p.m. at the San Francisco Hilton (the day before Inman Connect begins), Inman News will be preparing a special one-day seminar restricted for Indie brokers. If you have been a long time fan of Inman Connect, you may have nostalgia for the years with 1000Watt Consulting’s Brian Boero, Marc Davison, Joel Burslem, and Jessica Swesey ran the company and its conferences. For this special event, Brad Inman has put the team back together. Hot Topics for Indie Broker Summit How to attain high margins and manage like a tightwad, bumping up your cash flow How to fend off Compass, before it recruits more agents How to use the data already inside your company to be 10-times smarter than your luddite competitors How to understand new real estate models and learn to think like they do How to be the coolest real estate company in town How to compete with Opendoor, or else How to partner with Facebook, on your own How to get to know the people who will buy your company How to close 50 percent of your offices and feel no pain How to live with no middle management, and not miss anyone How to outsource everything, including yourself How to boost your valuation in five simple ways How to cultivate and support teams without creating a monster How to embrace powerful agent brands without destroying your own How to compress the transaction timeline by 30 days, without pain How to grow with half the number of agents and half the headaches How to know who is selling their house before your competitors How to level commission splits at 50 percent and get away […]


Inman Influencer Logo

The impact of the annual reveal of both the Inman Influencer List and the Swanepoel Power 200 is like a social media cannon shot: you can hear the buzz everywhere. The fact that this year, these leadership lists were released nearly simultaneously makes the buzz near deafening. The rush you get seeing your name on either – and in some cases, both – of these prestigious lists never gets old. And nor does the surprise of discovering those who are “missing” – exceptionally worthy influencers and incredibly powerful leaders who didn’t make either list. For many, it must be a personal downer because you can almost feel the entire real estate industry all at once clamoring to click-through these lists to discover who is and is not being recognized this year. Most importantly to the WAV Group – and our sister company RE Technology – are the leaders of companies we work with who have been honored by inclusion on these lists. We are deeply humbled to be included as well. Once again, WAV Group Founder Victor Lund and Marilyn Wilson are recognized by inclusion on the Swanepoel Power 200 as two of the most powerful and influential people in real estate. Victor also lands again on the 2017 Inman Influencers list, and for the first time, Kevin Hawkins, a 30-year communications and marketing veteran who heads up WAV Group Communications division, also is a 2017 Inman Influencer. But our enthusiastic congratulations go to the change-makers we are proud to represent, both current and past clients. For the 2017 Inman Influencers, these industry stalwarts include Mark McLaughlin (Pacific Union), Bob Hale (HAR), Pam O’Connor, Paul Boomsma and Stephanie Pfeffer Anton (Leading RE), Chris Bennett (CoreLogic), Joseph Rand (Rand Realty), Keith Krach and Glenn Shimkus (DocuSign), Ryan O’Hara, Marci James, Luke Glass and Brandi Friedland (Move), Art Carter (Chair of RESO and head of CRMLS), Jeremy Crawford (RESO), Joel Singer and Leslie Appleton-Young (CAR), Guy Wolcott (Homesnap), Susan McHan (Opes Advisors), Ben Caballero (, Spencer Rascoff, Amy Bohutinsky, Greg Schwartz, Jay Thompson, Errol Samuelson and Alissa Harper (Zillow Group), Laura Monroe (RealSatisfied), Jim Harrison (MLSListings), John “OB” Jacobi, Anne Jones and Marguerite Giguere (Windermere Real Estate), York Baur (Moxi Works), Jed Carlson (Adwerx), John Aaroe (John Aaroe Group), Marty Frame (RPR), Cindy Ariosa (Long and Foster and MRIS), David Charron (MRIS), Seth Price and Frederick Townes (Placester), Pace Davis (Bridge Interactive), […]


Hacker Connect Agenda Released

by Victor Lund on December 29, 2016

Hacker Connect

WAV Group is excited to sponsor Hacker Connect. If you want to get the most out of Inman and you are in the technology side of the real estate industry. You want to attend this one day event on Monday before the full conference. Note: You can attend this for one day, or send your technical staff for one day without doing the entire conference. Connect is one of my favorite conferences in the industry for scheduling meetings with clients and leaders in our industry. It’s a conversation that is stimulated by counterpoint. Inman Connect breads thesis and antithesis in a way that either divides or generates synthesis on many of the leading topics in our industry. But Hacker Connect is different. As the agenda will illustrate, it is about learning. 9:00 – 9:30 DDOS Actions, Hacktivism, and Civil Disobedience on the Internet Connected home technologies have the potential to leave clients vulnerable to harassment and attack. Get an inside look at the historical nature of technological disruptions, how cyber weapons have been used in the past and the very real implications of leaked information on the industry. Molly Sauter, author and researcher 9:30 – 9:50 API Successes to Replicate and Pitfalls to Avoid “Build it, and they will come.” Maybe. How you design, market and align you API makes all the difference. Learn what works and what doesn’t, straight from the trenches. Peter Goldey, WitLytic 9:50 – 10:10 Using Emotional Intelligence and Cognitive Science for Designing UI/UX. Get a first-hand look at how designers are using emotional intelligence and brain signals to bring a more scientific approach to UX/UI design. Firat Parlak, Founder, Awesome UX & UI Design Agency 10:10 – 10:30 Protecting Real Estate Data Against Phishing Phishing and beyond. Data security issues that are plaguing the industry and how to combat them. Thomas Kinsella, Cyber Intelligence and Investigations Manager, DocuSign 10:30 – 10:50 Blockchain and Real Estate Blockchain/Bitcoin is poised to transform real estate in four distinct ways including: Disintermediation, Fraud prevention, Money 2.0, Smart contracts. Hear what’s next and about a pilot program in Chicago using a blockchain title and lien platform. Ragnar Lifthrasir, Founder velox.RE 10:50 – 11:10 Facebook Marketing Automation for Real Estate Tarun Sharma, Facebook 11:10 – 11:30 Next Generation Real Estate Chatbots Take a look beyond the ChatBot and see how next generation, “cognitive” real estate apps are being developed using machine […]


Send Your Techies to Inman Hacker Connect

by Victor Lund on December 20, 2016

WAV Group is sponsoring Inman Hacker Connect. It is a one day conference for your product managers and technology staff. For this group of constituents, this may be the best one day event of the year. Our sponsorship does not pay the whole fee, but we are paying for a lot of it. Please take advantage. Reasons to Send Them Technology is always changing, but real estate technology is going to have a revolution in 2017 with the widespread availability of the RESO Web API and other APIs. Today, there are only a handful of technology firms developing around our industry standard APIs. Now that they are real and available, MLSs are going to be flipping on the switch to develoment. Is your staff familiar with this new landscape? If not, you may want to begin to socialize them with the concepts and the people who are planning to launch applications in your MLS area early next year. Top Initiatives Using Web API The two key initiatives that are launching with Web APIs are Upstream and the new MLS product from Realtors Property Resource called AMP – Advanced Multilist Platform. Managing huge databases using the 15 year old RETS standard has hampered innovation and data management across our industry. Now that RETS is in our rear view mirror, MLS data can be connected quickly, affordably and easily to applications that need it. MLSs and their technical staff need to be fluent in how these new data systems operate, even if only to keep your technology vendors in check. Agenda DDOS Actions, Hacktivism and Civil Disobedience on the Internet API Successes to Replicate and Pitfalls to Avoid Using Emotional Intelligence and Cognitive Science for Designing UI/UX Protecting Real Estate Data Against Phishing Blockchain and Real Estate Next Generation Real Estate Chatbots Roadmap for the Portals: New Product Preview What Technology Will VCs Fund This Year? Lunch on your own Sharing Data Better Building Best Practices in Small Companies Model for Tech Partnerships Driving Adoption in Legacy Companies Integration: Life Made Easier With Portals How to Make a Marriage of Tech Startups and Legacy Companies Collaboration Forums Facilitated by Industry Leaders Next Generation Buying/Selling Experience Advancing VR Integration: Making Life Easier With the MLSs and Other Data Providers Collaboration Forums with Industry Facilitators Buy or Build? Who Decides and Why? Recruitment Made Easy Combating Cybercrime Data Standards in Real Estate Recommendations, Best […]

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WAV Group would like to congratulate Stephanie Pfeffer Anton on being named to the Inman Top 101. This is a very well-deserved honor. Great work, Stephanie! CHICAGO – 12/17/15 – Luxury Portfolio International™ Executive Vice President Stephanie Pfeffer Anton has been named to the Inman Top 101, a list of industry leaders who are recognized for driving industry change through ingenuity, outspokenness, strength, conviction, power and persistence. A frequent industry speaker and an authority on marketing to the affluent, Pfeffer Anton has been with Luxury Portfolio since its founding in 2005. She is responsible for the program’s day-to-day operations, including its award-winning website,, which markets over 35,000 homes to over three million high-net-worth visitors annually. Luxury Portfolio is the luxury face of Leading Real Estate Companies of the World® (, a global real estate network comprised of the most powerful independent brokerages. Previously, Pfeffer Anton served as the vice president of marketing for a large Chicagoland real estate brokerage and as the director of communications and internet for an international real estate franchise. She holds a Bachelor of Science in Communications from Boston University and a Masters in Integrated Marketing Communications from Northwestern University. To see the complete Inman Top 101 List, visit ### About Luxury Portfolio International® Luxury Portfolio International® ( is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages. Luxury Portfolio International attracts a worldwide audience of visitors from over 200 countries/territories every month and annually markets over 35,000 luxury homes to over three million high-net-worth visitors. About Leading Real Estate Companies of the World® Leading Real Estate Companies of the World® ( is a by-invitation-only network that encompasses over 500 firms and 120,000 associates in over 50 countries worldwide. Collectively, the group produces over one million transactions valued at over $320 billion annually. The organization provides its affiliates with a robust menu of products and services spanning the areas of lead generation; outcome-based learning for leaders, associates and staff; web technology and systems; and branding and marketing support, including its Luxury Portfolio International® division.


Unintended Consequences That Cause Spectacular Results

by Kevin Hawkins on August 19, 2015

I just returned, as some 3,000 other folks have, from attending Inman’s Real Estate Connect in San Francisco. For many of the industry leaders whom I spoke with, it was one of the most successful Connects that they have attended and certainly the busiest. I found myself squarely in the same camp. I discovered something incredibly special about what I think makes Inman Connect unique: It fosters the creation of what I call “unintended consequences that cause spectacular results.” I have a few great examples from this most recent Connect to illustrate what I mean. Origins of Real Estate Connect In the spring of 1997 I left Fannie Mae, most recently as Director of Housing Impact for its highly successful Seattle Partnership office that I had opened, and forged out on my own. When Brad Inman heard the news, he asked me to meet with him. I had worked with Brad since the mid-1980s. He was a friend and I was a fan of his business acumen. I immediately said yes, as I wanted to talk to him about my new company. So I brought my “team,” which at the time consisted of my wife, Kyanne, who handled the financial side of the business, and my father-in-law, Keith Willis, a skilled businessman and savvy investor, to a restaurant near the Hyatt in Bellevue, WA where we met with Brad. My intended objective was to strike a content deal with Inman News for the company I had created that was going to help real estate agents more easily stay in touch with their customers. Brad had another objective. He wanted me to help Inman News launch a brand new conference. It would be a greater manifestation of an experiment he had tried a year earlier at his “retreat” in Sonoma wine country along the Russian River. Brad had invited a group of tech industry startup CEOs and a group of traditional real estate business leaders together for a face-to-face meeting in a setting designed to foster conversation and relationships. He dubbed it, brilliantly, “Real Estate Connect.” The unintended consequence of our meeting with Brad was that I would agree the next day to help him launch his first full-blown Real Estate Connect conference at the San Francisco Hilton. At the time, I thought he was nuts, charging a $495 registration fee, which made it one of the most expensive real estate […]

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Inman Real Estate Connect SF

by Victor Lund on June 5, 2014

WAV Group and RE Technology is looking forward to attending Inman Real Estate Connect in San Francisco next month – July 16th – 18th.  The annual industry gathering in one of America’s great cities to discuss issues is among our favorites. Unlike a lot of industry conferences, Real Estate Connect addresses topics in an “in your face style” which is unique. I remember Billionaire Barry Diller sitting on stage getting booed by the audience when he said,  (my paraphrase) “At LendingTree, we take your listing data, generate consumer leads, we sell them mortgages, and we sell you the real estate lead. And, real estate agents and brokers should thank us.” And, who can forget last year’s debate on forms licensing? Then, you always have the innovators – those brave souls who aspire to join the ranks of this fine industry only to lament their choice after getting a taste of our rules. It is such a wonderful occasion – part learning and part spectacle. It just does not get any better. The conference sells out, so be sure to get registered early and book your rooms and travel. It is not too soon to schedule meetings with Mike Audet, Marilyn Wilson, and/or Victor Lund. Reach out if you want to discuss a project or just set some time to say hello. It is always a busy conference for us, with hardly any time for participating in the sessions. The super secret, invite only RE Technology party is scheduled for 9 to midnight on Wednesday – killer location and killer band as usual. If you have been to one of our events in the past – you know the routine. WAV Group will be releasing a number of research projects prior to the conference. We do our best to set the tone on many of the key topics facing our industry. Be sure to subscribe to WAV Group newsletter and blog to get an alert when these are released. See you in city on the bay!


Inman ICNY Conference Preview

by Victor Lund on December 20, 2011


Inman News has been gracious enough to extend a $450 discount to their New York conference coming up in three weeks. If you have not already purchased your conference pass, you can buy one on this special webpage for $650. The conference is January 11th-13th, 2012 at the Marriott Marquis Times Square. WAV Group will be arriving on the 10th. They had a schedule change and Brad Inman and other keynotes are speaking on the morning of the first day of the conference. Here are some other sessions I am excited about Bill Lublin – Whose Brand am I building? – With Franchises, brokers, and agents all communicating on social media with different themes and messages – it breaks the message The broker summit workshop looks ok, but could be better – tops include operating a virtual office (I am not a big fan of virtual brokers). Celeste Starchild (MOVE) is talking about using property view data to find the sweet spot for pricing a property. Realogy leaders Rick Turley (CB President) and Jamie Goldman (ERA Marketing) are talking about transitioning your brokerage to the cloud. Katie Lance (Inman) and Tassia Bezdeka (C21 Award) are talking about how to make your brokerage social. These are all great topics – but I think brokers face more serious challenges in their business today.


Mobile Passes Print in Consumer Engagement

by Victor Lund on December 12, 2011

WAV Group joined the parade of consults declaring the death of print media in late 2006. Inman News confirmed its death during their conference in San Francisco in 2007 (one of my favorite events of all time). Believe it or not, print actually made a bit of a comeback in 2010. Nevertheless, the Internet is the place that consumers increasingly spend their media time. The new news is that people are actually spending more time on their mobile phones today than they are spending interacting with print media. According to eMarketer,  time spent on mobile devices is now an average of 65 minutes a day, compared to 44 minutes a day for print (newspapers and magazines combined).  Last year, both media segments were tied, but mobile grew by 30% in 2011. Here is the weird part – someone forgot to tell the people who are creating the advertising budgets. Today, companies spend an average of 25% of their marketing dollars on print according to eMarketer. Mobile gets less than 1%. Sound familiar? That was about the same ratio that we saw back in 2006-2007 when marketers began to shift dollars online. Today, marketers still only spend about 21% online – still less than print. The majority of money is still spent on Television – about 50% for most marketers.