keller williams

This Flashback Features series unearths profiles from the past of real estate and technology leaders. A version of this story was first published in California Real Estate magazine. This profile of Gary Keller, founder of Keller Williams Realty International, is from 2004.


Keller Williams Betting $1 Billion on Voice

by Victor Lund on March 20, 2018

Keller Williams had another great family reunion, their annual convention in Anaheim drew more than 17,000. Perhaps the most remarkable information conveyed is that they have hit a lot of their ambitious targets for growth, and are now re-targeting to leverage data and technology as their next conquest. According to Teresa Metcalf, their big bet is on the underlying framework and Platform – and the AI component is on top of that.


Boyenga Team Delivers Online Excellence Through Chime

by Victor Lund on December 4, 2017

Eric and Janelle Boyenga are a husband and wife real estate team working with buyers and sellers in one of the most technology focused markets in the world for two decades. California’s Silicon Valley is not only the epicenter of global technology, but also real estate technology. To position their company, the Boyenga Team comfortably promotes themselves as Property Nerds. They aim to deliver the best digital experience to their clients with an abundance of software applications. They target their services to engineers and other employees of online companies like Google, Facebook, Sun Microsystems, Apple, and the many leading technology firms in the Silicon Valley. “You cannot grow a successful real estate team in the Silicon Valley without a constant investment in cutting edge technology,” says Eric Boyenga. The genesis of creating online engagement with consumers started for the Boyengas early in their careers with Intero Real Estate. Intero was among the first brokerages in America to deliver agent websites with full CRM, lead management, and transaction management in the early 2000s. At the time, Intero’s partner was the AgentAchieve platform that is now offered through CoreLogic. As the Boyenga Team grew and evolved, they found themselves moving further away from the technology offered by their brokerage and towards investing more in their own suite of applications. That shift, combined with the business model and team support ideology, caused the Boyenga Team to move their business to Keller Williams in 2012. Customer-Focused Technology Over the years, the Boyengas have pursued many strategies to engage consumers online; manage the relationships forever, using a variety of tools from a wide spectrum of real estate technology innovators. Although the Boyenga Team is expert at operating real estate technology solutions, they are not programmers. “We listen to our clients who share stories about their buying and selling experience,” says Eric Boyenga. “That influences the strategic direction that we pursue in delivering online excellence.” The Boyenga Team is fortunate to be able to solicit feedback from customers who have expertise in technology that overwhelms that of any real estate agent, team, or brokerage. “Our customers are the people who have reimagined how the internet operates at its core, and they have their hands on developing the amazing technology applications that shape how the world engages online,” says Boyenga. For example, when it comes to developing a strategy for listing syndication, the Boyengas learned from their […]


Keller Williams/Urbain

  MONTRÉAL, Qc – June 24, 2013 Congratulations to Anne St. Dennis and Michel Beauséjour for moving from their executive positions in the MLS world to open their own Keller-Williams franchise! They have co-founded a Keller Williams francise in downtown Montreal under the name of KW Urbain. It’s an aggressive move for North America’s largest real estate franchise, a calculated move that took roughly three years as the Austin-based corporate head office familiarized itself with the language laws and Quebec brokerage act. “We saw the immense potential of opening a real estate franchise in Quebec that is completely broker-centric, learning based and treats our brokers like partners, to the extent that we share profits with our brokers and have open books at that,” said Beauséjour, KW Urbain’s spokesperson. Beauséjour said that before Keller Williams Realty Inc. was ready to commit, its principals had to better understand the cultural, language and legal aspects to Quebec.  He added that head office did not doubt the vigorousness of Montreal’s real estate market, noting that it rivals the other large international cities in Canada like Toronto and Vancouver, but with more modest real estate prices. Aside from the complexities of a different culture, the move into Quebec meant a major investment for Keller Williams Realty Inc. in the translation required to ensure that Montreal brokers had the same fundamental tools and training as elsewhere.  “Since Keller Williams Realty Inc. is a learning-based company, the costs associated with translating core courses, and marketing tools, developing a bilingual website, etc. all had to be assessed and approved.  That was probably what took the longest but we all recognized that to be successful, this was key,” underlined Beauséjour. Even the name, KW Urbain, was fundamental to the opening success of the first franchise in Quebec.   Beauséour stated that the name was chosen so as to be respectful of Quebec culture and reflecting its downtown location, in the heart of Montreal, at 1100 rue University. Keller Williams Realty Inc. has made incredible inroads into the real estate industry, growing to the number one position in North America, in terms of number of associates, with roughly 700 franchises and over 80,000 associates. KW Urbain’s St Dennis and Beauséjour see this as a plus and are planning for more expansion in Quebec in the coming years. St Dennis and Beauséjour are equal partners in the venture, complementing each other with […]


Keller Williams Family Reunion a Huge Success

by Victor Lund on February 14, 2012

Keller Williams

Give credit where credit is due. Keller Williams may not be the largest franchise organization in the US or the World – but they are working hard to get there, and are awfully close. They recruit like crazy. Keller Williams is a franchise organization whose core focus is on the agent. They consider themselves mentors, trainers, and solution providers to support the agent in reaching their potential. Moreover, they profit share. If the company makes money, the agent wins. Last year, they made a profit of $38M across all 75,000 agents. The profit share works out to be about $506 per agent, or $42 per month. It is interesting to note that the $42 per month is almost equal to their technology fee. There is no doubt that Keller Williams is a leader. They offer many of the same franchise benefits as others – but focus on providing something that is remarkably different. They have a start-up mentality. They have been masterful at recruiting groups of productive agents and binding them together to form a Keller Williams franchises – a bit like franchise giant, RE/MAX. It is a great expansion strategy that avoids trying to reshape a legacy brokerage. When you build something new from the ground up, you shape it the way you need it. The result is that 83% of KW offices were profitable – which is a damn good number.