keller williams

Keller Williams/Urbain

  MONTRÉAL, Qc – June 24, 2013 Congratulations to Anne St. Dennis and Michel Beauséjour for moving from their executive positions in the MLS world to open their own Keller-Williams franchise! They have co-founded a Keller Williams francise in downtown Montreal under the name of KW Urbain. It’s an aggressive move for North America’s largest real estate franchise, a calculated move that took roughly three years as the Austin-based corporate head office familiarized itself with the language laws and Quebec brokerage act. “We saw the immense potential of opening a real estate franchise in Quebec that is completely broker-centric, learning based and treats our brokers like partners, to the extent that we share profits with our brokers and have open books at that,” said Beauséjour, KW Urbain’s spokesperson. Beauséjour said that before Keller Williams Realty Inc. was ready to commit, its principals had to better understand the cultural, language and legal aspects to Quebec.  He added that head office did not doubt the vigorousness of Montreal’s real estate market, noting that it rivals the other large international cities in Canada like Toronto and Vancouver, but with more modest real estate prices. Aside from the complexities of a different culture, the move into Quebec meant a major investment for Keller Williams Realty Inc. in the translation required to ensure that Montreal brokers had the same fundamental tools and training as elsewhere.  “Since Keller Williams Realty Inc. is a learning-based company, the costs associated with translating core courses, and marketing tools, developing a bilingual website, etc. all had to be assessed and approved.  That was probably what took the longest but we all recognized that to be successful, this was key,” underlined Beauséjour. Even the name, KW Urbain, was fundamental to the opening success of the first franchise in Quebec.   Beauséour stated that the name was chosen so as to be respectful of Quebec culture and reflecting its downtown location, in the heart of Montreal, at 1100 rue University. Keller Williams Realty Inc. has made incredible inroads into the real estate industry, growing to the number one position in North America, in terms of number of associates, with roughly 700 franchises and over 80,000 associates. KW Urbain’s St Dennis and Beauséjour see this as a plus and are planning for more expansion in Quebec in the coming years. St Dennis and Beauséjour are equal partners in the venture, complementing each other with […]


Keller Williams Family Reunion a Huge Success

by Victor Lund on February 14, 2012

Keller Williams

Give credit where credit is due. Keller Williams may not be the largest franchise organization in the US or the World – but they are working hard to get there, and are awfully close. They recruit like crazy. Keller Williams is a franchise organization whose core focus is on the agent. They consider themselves mentors, trainers, and solution providers to support the agent in reaching their potential. Moreover, they profit share. If the company makes money, the agent wins. Last year, they made a profit of $38M across all 75,000 agents. The profit share works out to be about $506 per agent, or $42 per month. It is interesting to note that the $42 per month is almost equal to their technology fee. There is no doubt that Keller Williams is a leader. They offer many of the same franchise benefits as others – but focus on providing something that is remarkably different. They have a start-up mentality. They have been masterful at recruiting groups of productive agents and binding them together to form a Keller Williams franchises – a bit like franchise giant, RE/MAX. It is a great expansion strategy that avoids trying to reshape a legacy brokerage. When you build something new from the ground up, you shape it the way you need it. The result is that 83% of KW offices were profitable – which is a damn good number.