Ben Caballero does it again: HomesUSA.com launches new listing technology for home builders

Ben Caballero is relentless when it comes to creating new technology and achieving major milestones. The founder and CEO of HomesUSA.com, Ben is currently the No. 1 ranked real estate agent by RealTrends and has been every year since 2013. He is clearly the world’s most productive agent. Ben is an exclusive listing agent for over 60 home builders. He invented the technology for builders that helped earn him three Guinness World Records for home sales and a slew of accolades, including “Most Innovative Agent” by Inman News and a Pinnacle Award for Entrepreneurship from Keller Williams, presented by Gary [...]

By |2023-07-19T07:05:05-07:00July 18th, 2023|Builder, News, Real Estate Technology, Technology|0 Comments
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Learning Communications From Compass

Compass grew by communicating to agents that they invest in the future of their profession by investing in technology. The point of this article is to demonstrate how a brokerage technology communication strategy is as important as the technology itself.

By |2021-07-15T13:19:46-07:00July 15th, 2021|Communications and PR, Real Estate Technology, Technology|0 Comments
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Third Parties May Have Lots of Traffic, but MLSs Deliver Significantly More Serious Customer Inquiries

For those that read our blog regularly, you know that I am a BIG fan of the MLS marketing results that ListTrac delivers in an easy-to-read weekly report. ListTrac is a key tool in helping MLSs take credit for the business generation opportunities they provide by supporting IDX, mobile apps like Homesnap, third-party syndication as well as their own prospecting delivered via the MLS system and local Consumer-facing websites. Recently, ValleyMLS added reporting on views, inquiries, saved listings and shares for Paragon and the Client Collaboration Center to its ListTrac reporting platform.

By |2021-05-20T16:07:52-07:00May 20th, 2021|Marketing, MLS, Technology|1 Comment
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The Emperor Has No Clothes: Why Listing Photos Are Imperative

‘Naked’ listings are a disservice to both buyers and sellers and WILL hurt your brokerage! When a listing hits the MLS and is syndicated to brokerage and portal websites — especially in 2017 — there are qualified, avid buyers who are waiting for that listing. They want to learn everything they can about their potential new home so they can decide whether it’s worth the asking price and whether they should spend some of their precious house-hunting time taking a tour. Let me ask you something: How easy do you think that is to do without any listing photos? “Naked” [...]

By |2018-05-03T21:22:46-07:00June 6th, 2017|How to Make Strategic Planning Really Work in your MLS, MLS Insights|0 Comments
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Learning from chickens: Are agents putting their leads in someone else’s incubator?

Who's incubating your eggs? I recently read an article about today’s modern poultry business. I was struck at the parallels between the real estate business and the poultry business and how both industries have changed with new technologies and automation. I was most fascinated to learn that the behavior of hens has changed with automated egg incubators: Hens have learned that they no longer need to lie on their eggs to incubate them, so they don't. This means that the modern day value of the industrial hen has been reduced only to its ability to produce eggs, not to incubate [...]

By |2018-05-03T21:23:38-07:00July 23rd, 2015|Broker-Agent Information, Main category|3 Comments
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