The Color of the Year is “Very Peri”

In describing the selection of the Color of the Year 2022, Pantone notes, “We are living in transformative times.” Like the hue of the newest color of the year – Very Peri, a muted purple tone – that may be an understatement! For those needing the Pantone number for their next printing project (wait, does anyone print much anymore?), it is Pantone 17-3938 on your Color Guide. Don't have your formula guide? You can get this special edition "Color of the Year" one at B&H in New York City for just $188 plus shipping. Back to the newest color of [...]

By |2022-01-27T07:25:10-08:00January 26th, 2022|Marketing, Research|0 Comments

Third Parties May Have Lots of Traffic, but MLSs Deliver Significantly More Serious Customer Inquiries

For those that read our blog regularly, you know that I am a BIG fan of the MLS marketing results that ListTrac delivers in an easy-to-read weekly report. ListTrac is a key tool in helping MLSs take credit for the business generation opportunities they provide by supporting IDX, mobile apps like Homesnap, third-party syndication as well as their own prospecting delivered via the MLS system and local Consumer-facing websites. Recently, ValleyMLS added reporting on views, inquiries, saved listings and shares for Paragon and the Client Collaboration Center to its ListTrac reporting platform.

By |2021-05-20T16:07:52-07:00May 20th, 2021|Marketing, MLS, Technology|1 Comment

Looking to progress in your marketing career? Join CoreLogic Today!

Corelogic, a $1.95 billion leader of real estate software and insights with more than 6,000 employees globally serving the financial services and insurance industries is looking for a Senior Marketing Leader in their real estate division.

By |2020-12-10T11:00:29-08:00December 10th, 2020|Marketing, Recruiting|0 Comments

Delta Media launches Creative Studio as it builds the one-stop marketing shop

For the first time, Creative Studio gives its clients the ability to design marketing materials from scratch. Think of it as Canva for real estate.

By |2020-11-19T12:47:52-08:00November 19th, 2020|Broker Technology Research, Technology|0 Comments

Research-Powered Communication is Rocket Fuel for Marketing

The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.

By |2020-08-11T09:12:25-07:00August 11th, 2020|Communications and PR, Marketing, Our Services|0 Comments

All Businesses Have a Story – 6 Steps to Discover It, Craft It, and Tell It

A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.

By |2020-08-10T12:26:38-07:00August 10th, 2020|Communications and PR, Marketing, Our Services|4 Comments

An Awkward Moment for Stale Drip Marketing

Regardless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.

May We Please Start Saying “My pleasure” Instead of “No problem”?

Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.

By |2019-09-09T06:13:17-07:00September 3rd, 2019|Broker-Agent Information, Marketing|8 Comments