Draft Marketing – Picking Up Followers From Other Brands
You should be looking at how your brand shows up online. It is not super hard to put enough effort into winning on social media
You should be looking at how your brand shows up online. It is not super hard to put enough effort into winning on social media
In describing the selection of the Color of the Year 2022, Pantone notes, “We are living in transformative times.” Like the hue of the newest color of the year – Very Peri, a muted purple tone – that may be an understatement! For those needing the Pantone number for their next printing project (wait, does anyone print much anymore?), it is Pantone 17-3938 on your Color Guide. Don't have your formula guide? You can get this special edition "Color of the Year" one at B&H in New York City for just $188 plus shipping. Back to the newest color of [...]
For those that read our blog regularly, you know that I am a BIG fan of the MLS marketing results that ListTrac delivers in an easy-to-read weekly report. ListTrac is a key tool in helping MLSs take credit for the business generation opportunities they provide by supporting IDX, mobile apps like Homesnap, third-party syndication as well as their own prospecting delivered via the MLS system and local Consumer-facing websites. Recently, ValleyMLS added reporting on views, inquiries, saved listings and shares for Paragon and the Client Collaboration Center to its ListTrac reporting platform.
Corelogic, a $1.95 billion leader of real estate software and insights with more than 6,000 employees globally serving the financial services and insurance industries is looking for a Senior Marketing Leader in their real estate division.
For the first time, Creative Studio gives its clients the ability to design marketing materials from scratch. Think of it as Canva for real estate.
As brokers and franchises prepare their technology roadmap for 2021 – the eye needs to be on CRM enrichment.
The need to react wisely in a crisis always presents challenges; effective communication creates survivors. The takeaway? You need to do your research.
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
The Comparative Market Analysis (CMA) is the script of the listing presentation. The narrative is developed using listing data.
Regardless, another group of emails persists: Automated emails. Strangely, those automated emails appear unaware that we are experiencing a global emergency, and the companies sending them inattentive or even ignorant. Updating your drip marketing campaign in response to changes in the market is a must.
What’s a Realtor? That’s a question if you asked most consumers, they would likely incorrectly respond that a Realtor is a real estate agent or broker. The National Association of Realtors is working to change that.
Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.