Marketing Toolkit

NAR Gets Serious About RESO Compliance

by Marilyn Wilson on February 2, 2018

The National Association of REALTORS® Chief Executive Officer, Bob Goldberg has been making some impressive moves this week. The first move is to send threatening letters to about 90 MLSs who have not adopted the RESO Standards or are not adhering to the MLS Policy required to maintain NAR affiliation.  Some of the MLSs are being cited for not being certified with the RESO Data Dictionary and some do not yet have availability with the RESO Web API. While many MLSs still believe that RESO is not critical to their business, we hear from brokers regularly that they are requesting RESO feeds and their MLS says it is not available. Worse yet, some MLS don’t even know what the broker or their tech company is TALKING about when they ask for a RESO certified feed.  This proactive step in policy enforcement will go a LONG way to help fix this problem. We are so excited to see NAR get serious about compliance with NAR policies. By putting more teeth into policy compliance, NAR is helping brokers to leverage technology in new and exciting ways to differentiate their business, compete more effectively and most importantly, remain vital for the long haul by better serving the needs of their clients. For all MLSs who are RESO compliant, there are better ways for you to promote availability of RESO Standards too.  RESO has created a FREE marketing toolkit with videos, articles and logos you can use to make it easier to help your brokers take full advantage of your RESO compliance. Now that NAR is getting serious about RESO compliance, it’s time to turn its attention to IDX rules compliance.   We have worked tirelessly side by side with Leading Real Estate Companies of the World and the Realty Alliance to update IDX rules to make them broker-friendly including options to offer Pendings and Solds, co-mingling data from multiple MLSs, requiring approval of IDX feeds more quickly, and a myriad of other proactive changes that have helped IDX feeds work harder for brokers.  Many MLSs are in full compliance with all of these new required policies and they are making it easier for their brokers to compete more aggressively for consumer attention and engagement.  Just like RESO compliance, however, there are MANY MLSs that have ignored the new required policy changes and simply say NO when one of their brokers calls to ask for […]

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RMLS, arguably one of the most progressive MLSs in America today took a brave new step to make it easier for their brokers to promote their brands online leveraging rich, comprehensive and timely MLS information. They have REQUIRED every one of their IDX suppliers to move to a RESO-Compliant data feed. They made this bold move in just a few short weeks. The move has been applauded by Brokers and Technology companies alike. Learn about why MOVOTO, a large broker with one of the top 10 property search sites in America, believes aligning against the RESO standards is a great IDEA. Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign to be sure each of your technology companies is aware of the reasons for the change and knows exactly what they need to do to make the transition successfully. Set a deadline Be sure to set a deadline with a reasonable timeframe to allow each of your IDX providers can meet the deadline. Since many of the largest IDX providers have already made the transition in RMLS™, it should make it easier for them. Brokers Endorse RESO-compliant IDX feeds   Brokers support the idea of making IDX feeds RESO-compliant. They applaud MLSs that make this bold move.  Join forces with RMLS™ and make the move in your MLS.  It’s hard to argue that standardized real estate listing data is not good for our industry. It makes it easier for brokers to collect and distribute information from multiple MLSs on their website.   It allows technology companies to move into new markets more quickly.  It allows MLSs to collaborate in new and exciting ways. The leaders at RMLS™ in Portland, Oregon decided to take a bold step designed to help brokers and agents achieve all of the benefits of standardized information for online marketing. RMLS™, one of the pioneers in the […]

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