Missing Data Points

by David Gumpper on May 21, 2018

It was a great week at NAR Midyear to re-connect with fellow colleagues, have sonorous discussions about the industry, and – of course – chitchat about the current controversial brew-ha-ha that seems to occur around these types of events.

Over the last month – especially last week – I had the pleasure of talking to many real estate technology companies who provide products and services to brokers and agents. When the discussion would lead to back office architecture, the discussion was segmented into two groups.


CoreLogic Logo

IRVINE, Calif., September 11, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that its focus on innovation in real estate solutions is helping drive its market penetration to record heights. Across all its solutions for residential real estate—which include listing, property information, and brokerage management platforms—CoreLogic now serves more than one million real estate agents throughout the United States and Canada. The most widely used CoreLogic solutions are Matrix™, North America’s leading multiple listing platform with approximately 750,000 users, and Realist®, the real estate industry’s most popular property information and advanced mapping system with more than 800,000 users. Many clients use both Realist and Matrix, but the combined unique user count is over a million. “Serving a million unique users is a tremendous milestone,” said Chris Bennett, executive leader of Real Estate Solutions for CoreLogic. “We’ve worked hard to deliver the forward-looking solutions our clients need to thrive in the modern real estate economy, and this is the result. Now we’re focused on Matrix 360, a project that will combine Matrix and Realist on the same platform, culminating in a groundbreaking property-centric system that will set the standard for the entire industry. We showed off many innovative ideas for future development at our annual Real Estate Solutions User Group Summit in Dana Point, Calif., and our clients just loved it.” CoreLogic recently completed a multi-year conversion project to consolidate its legacy multiple listing platform clients on Matrix. Version 7.0—the latest upgrade currently rolling out to customers—introduced a responsive client portal that agents can use to collaborate with buyers on the home search process. “Our agent members are raving about the new Matrix client portal,” said Merri Jo Cowen, CEO of My Florida Regional MLS. “The design, the usability, the mobile-friendly interface… everything is great. Most importantly, homebuyers and sellers are loving it too.” About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company’s combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on […]


MFRMLS Launches New Consumer Website

by Victor Lund on March 9, 2017

My Florida Regional MLS (MFRMLS) is one of the five largest MLS companies in America with more than 50,000 subscribers serving the central Florida region, including major US cities of Orlando and Tampa. They have operated an MLS consumer facing website since 2008 at . In an effort to improve the effectiveness of their consumer site as a subscriber benefit under NAR’s basic service guidelines, they have launched an entirely new site at When large MLSs launch consumer facing websites, WAV Group examines the strategy to observe best practices that other MLSs may learn from. There are a number of keynotes to this new site that should not go unrecognized by MLSs who are considering a new site or the relaunch of their existing site. Name Change Changing the name of your website is no easy consideration. There are benefits to maintaining an established online URL that include name recognition and search engine optimization. The old brand of My Florida Homes MLS was certainly a long brand, but it did a very good job of stuffing many SEO rich keywords into the URL. The new brand was contrived through a process of crowd sourcing possible names from leaders and subscribers to the MLS. Each name was evaluated for its domain name availability and social media name availability. In the end, the shorter name of State 27 Homes was established to recognize that Florida is the 27th State in the Union. It lacks the MLS keyword that consumers know and trust, but their communication plan around the brand compensates for that. The Transition MFRMLS made an important decision in the conversion. The old site had some very important features that made it effective. Principally, the old site was constructed with a purposeful intent to allow the site to be completely branded as an agent’s IDX website. Since 2008, every MLS subscriber has been provided with a personal URL, like Agents have long been able to provide that URL to their clients. Registered clients have been able to search the entire site and have all communications and leads from that personal URL go explicitly to them. Agents have tens of thousands of consumers registered to their personal URLs on the old site, with lots of saved searches and daily notifications. To abandon the old site could have been very disruptive to the relationship between the agents and their registered […]