What Millennials Want, Don’t Want – New Homebuilder Study Says

Millennials say yes to extra space – patios and garage storage – but say no to wine cellars, golf courses, and pet washing stations. And for please sake, don't show them homes with the only shower stall in the master bath!

By |2019-08-13T15:16:53-07:00August 8th, 2019|Research|0 Comments

Mary Meeker’s 2016 Internet Trends: 3 Takeaways for Real Estate

One of my favorite research rituals is the annual release by Mary Meeker of her Internet Trends Report, the latest of which was issued on June 1. Meeker was catapulted into the financing world spotlight as the lead manager at Morgan Stanley for Netscape’s IPO in 1995. Later that year, she and Chris DePuy at Morgan published The Internet Trends, and it quickly became the definitive digest of the current state of the Internet, as well as discerning big-picture trends. Meeker would go on to serve as a research analyst for another notable Morgan Stanley IPO in 2004: Google. Today, [...]

By |2020-07-10T12:05:21-07:00June 14th, 2016|Broker Technology Research, Reports|0 Comments

Millennial Marketing Madness

The fervor about marketing to Millennials peaked for me during the National Association of REALTORS® Convention in New Orleans last week. Surely you’ve seen some of the recent headlines: “Millennials could hold the key to housing recovery,” “Millennials need to be wooed,” “Insights about Millennials’ path to homeownership,” etc. One of the seminars at NAR had this in its title:” “Generating Referrals from Millennial Home Buyers.” Say what? Try this headline: Millennials are broke. Yes, Millennials (a.k.a. Generation Y), those who ages range from about 19 to 38, may comprise the largest segment of the U.S. population at 86 million [...]

By |2018-05-03T21:23:55-07:00November 14th, 2014|Main category, Marketing|1 Comment