mls listings

Historically, the words, “location, location, location,” have guided the real estate industry; but today, a strong argument can be made to suggest that, “portal, portal, portal” has replaced location as a symbol of mysterious change and almost certain disruption. Forecasters and trend watchers such as Stephan Swanepoel, Jeremy Conaway, and Steve Murray have, for several years, warned us we were witnessing the final unraveling of our increasingly dysfunctional status quo. Our collective tone-deafness to broker concerns, including their desire to own profitable businesses and control their listings, the endless wave of new third party portal competitors and the ever present innovative teen in his parent’s basement all have contributed to this new reality. Over and above these factors is our increasing connection with Wall Street and the life of American big business with its constant pressures, change and high competition. This is our new world. One of the most impressive “shots across the bow” in this transition came from our own National Association of REALTORS® in May of this year. In a series of stunning moves starting with the 2014 Core Standards strategy, NAR broke the mold on 100 years of cozy rela- tions with REALTOR® associations and multiple listing services and moved organized real estate directly onto a path that will promote everyone’s best business interests. Following the stellar leadership of CEO Dale Stinton the NAR Board approved $12M in funding over the next three years to undertake two exciting initiatives, Project Upstream and AMP. Project Upstream is a direct and positive response to the broker community; it creates: A private database of real estate-related information designed to give RE practitioners control over their data A data entry and collection platform between real estate firms and recipients of their data – will change flow of data, making Upstream the starting point Upstream takes away the MLSs’ need to syndicate and broker’s ability to protest. Upstream means MLSs will continue to provide the cooperation and compensation rules, while brokers are free to experiment with their consumer-direct advertising Upstream will complement and leverage the Realtors Property Resource® (RPR) project in the works called Advanced Multilist Platform (AMP) As we watch the emergence of these two critical projects over the next year look for rules and roles to change. They must and they will. On other fronts, watch another project called the Broker Public Portal project. This project is designed to provide […]

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MLS Listings to host Broker Summit

by Victor Lund on October 22, 2012

Broker Symposium: Engaging the New Consumer Techmart Santa Clara  |  November 2, 2012 When:  Friday November 2, 2012 from 8:30 AM to 12:00 PM PDT   Where: Techmart Santa Clara 5201 Great America Parkway Santa Clara, CA 95054 Get Driving Directions Add to my calendar   Dear Myra, Please join us Friday, November 2 for a series of panel discussions centered on the new consumer, featuring local real estate media, top producing brokers and leading industry best practices consultants and of course, the target market itself. Event emcee: Robert Bailey, Bailey Properties 2012 Chairman, MLSListings Inc Hear directly from buyers and sellers who have purchased or sold a home in the last 12 months, or plan to buy or sell — their experiences with their real estate professional, search process and closing process, and how we can better serve their needs Learn from longtime local reporters – what stories most interest their readers, what they’re covering in today’s market, and how we can work together better to help educate consumers about industry trends and information Leading brokers from around the region will discuss key issues including regionalization, implications of the market turnaround, consumer trends and ways they have successfully leveraged MLS tools in their business Gain insight from real-life examples of brokerage best practices in putting the needs of the consumer at the center of decision-making, and how you can change your business model to focus on your customers and effectively measure your success   Space is limited – register today! Get more information Register Now! I can’t make it The symposium is free for MLSListings brokers. Breakfast is included. We look forward to seeing you at the Symposium! Sincerely, MLSListings, Inc. Forward email This email was sent to by | Update Profile/Email Address | Instant removal with SafeUnsubscribe™ | Privacy Policy. MLSListings, Inc. | 350 Oakmead Parkway | Sunnyvale | CA | 94085


Non Dues Revenue for MLS

by Victor Lund on February 6, 2012

Webinar - non dues revenue

WAV Group Webinar Feb 15th at 10:00am PST   This WAV Group webinar will focus on a panel discussion about the topic of non-dues revenue. Numerous MLSs around the country have launched or are in the process of launching these programs to provide lower cost business solutions to MLS subscribers. According to the recent CMLS survey – 54% of today’s MLSs offer some form of non-dues revenue. “These companies are pushing the boundaries of their non-dues revenue programs,” says Marilyn Wilson, WAV Group Partner. Topic: Why MLSs pursue non-dues revenue Different options for generating non-dues revenue How it is positioned to their Board of Directors and members How to measure success Panelists: Victor Lund – Founding Partner of WAV Group John Heithaus – Chief Marketing Officer at MRIS Jeremy Crawford – Chief Operating Officer at Prem Luthra – Co-Founder and Chief Revenue Officer at Real Estate Digital Melissa Olson – Senior Manager, Marketing & Sales at Metrolist Colorado Travis Huch, Western Area Regional Director at Zuora Date: Wednesday, February 15, 2012 Time: 10:00am – 11:00am PST Reserve your Webinar seat now at:

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