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WAV Group saw this news release come across the wire today.  What we would like to see is a much stronger collaboration between home builders and REALTOR organizations. Just about every area in the country is low on inventory right now. Why not partner with homebuilders to offer up their inventory. The industry can work with the homebuilders to be sure that REALTORS are getting adequately compensated for the work they do with builders.  Associations can also provide training to agents to teach them how to work effectively and professionally with homebuilders.  Homebuilders have been forced to go it alone to encourage consumers to buy new homes because we have not created this relationship.  See the press release below: Builder Homesite, Inc. (BHI), an Austin-based consortium comprised of 32 of the nation’s largest home builders, announced today the launch of a new initiative to positively influence public perception of new construction homes. The new initiative represents a significant industry first, supporting home construction as an entire industry and uniting home builders nationwide. This multi-year, multi-million dollar marketing and advertising campaign is aimed at increasing preference for new construction homes among potential home buyers who are comparing new homes with existing homes. In collaboration with advertising agency GSD&M, BHI has developed a campaign focused on redefining the “new” in new home. The initial campaign launch is driven by digital advertising cleverly demonstrating the many benefits of new construction homes. Future campaign elements will include a comprehensive website, produced and user-generated videos, interactive games and other tools that highlight the joy and freedom of new home ownership. “We understand that consumers today face a wealth of choices when it comes to buying a home,” said Tim Costello, president and chief executive officer of Builder Homesite, Inc. “New homes offer many advantages for today’s modern home buyer, however, many consumers simply aren’t aware of the benefits of new home ownership. Our goal is to arm prospective buyers with the tools needed to make an educated decision that best fits their needs and lifestyle.” Research conducted by BHI in partnership with Hanley Wood revealed that buyers shopping for a home are most interested in lower cost of living through lower maintenance, improved energy efficiency, modern floor plans suited for today’s family and superior construction quality. Existing homes are often outdated and unpredictable, requiring home owners to make little compromises which often lead to costly repairs […]

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