mobile MLS

Goomzee Shines A Light on MLS Pricing

by Victor Lund on October 11, 2012

Goomzee Logo

WAV Group is often contacted by companies who are looking to offer their products to agents through the MLS. The common term for this is site license – whereby every MLS subscriber will benefit from the service. Depending on the product, most site licenses are only pennies per member per month. Although MLSs are legally prohibited from sharing details of their contracts and pricing with other MLS – there is no such prohibition for vendors. Goomzee lifted their skirt today and published their MLS pricing to the world. This move is sure to shake up the mobile providers who target site licenses to MLS. The leaders in MLS market penetration are normally the MLS vendor products, but third party leaders are probably Kurio, MobileRealtyApps,  Smarter Agent, VoicePad and Goomzee. In this era where agents are screaming for mobile solutions to enhance their productivity when they are away from the office – the fact that mobile is so affordable leaves no excuse for not offering a solution. There is a bigger story here too. The pricing changes relative to the size of the MLS for the same service. A small MLS with fewer than 5,000 subscribers pays $1.25 per month for the Goomzee Home Connect Service. A large regional with more than 50,000 subscribers (ie. CRMLS is alone in this category) the pricing is only $.40. Perhaps this tells the story of why CRMLS is able to provide smaller Associations in California the ability to offer more MLS services for lower prices than they can negotiate on their own. This is not only true of Mobile, but true of all site licensed products. In this illustration, CRMLS would pay 1/3 the price of the Santa Barbara Associaton of REALTORS or even the San Francisco Associaton of REALTORS. Here is the Goomzee Press Release and their Full Pricing Sheet: PRESS RELEASE FOR IMMEDIATE RELEASE GOOMZEE GOES PUBLIC; OFFERS TRANSPARENCY IN MLS PRICING October 10, 2012 – Missoula, Montana – Amidst the overwhelmingly positive response about Goomzee’s new Mobile MLS Apps during this year’s Council of MLS (CMLS) conference held in Boston September 26-28, the company just announced it will “go public” with its pricing models and offer a pre-sales discount incentive. Goomzee, a longtime mobile technology provider for real estate professionals and MLS technology partner, introduced its Mobile MLS solution with rave reviews and was even touted as “Best New Mobile App” by […]

{ 2 comments }

MLS Mobile 2012 – White Paper – What You Need To Know

by Mike Audet on September 21, 2012

mobile technology

Mobile access to real estate information by both professional real estate agents and consumers is critical, but with few exceptions the real estate technology industry serving our professionals has been slow to react to these  mobile needs.  We still have MLS products that require you to use Microsoft Internet Explorer to access them and there are still MLSs that don’t have great solutions for using an iPad on the MLS. – Download White Paper Here This white paper looks at where we are today with mobile technology in our MLS industry and hopefully sheds some light on where things are going.  There is good news!  Development of mobile products for professional and consumer access is accelerating and exciting capabilities are beginning to surface on both levels.  You will hear terms like mobile web, responsive design and native apps and it is important to understand what these terms and approaches mean as you consider choices for your MLS or brokerage. Providing great mobile access for agents and consumers  is a “must have” not a “nice to have”!  Organized real estate needs to have cutting edge mobile solutions for agents, brokers and consumers today.  In a few short years, mobile access will be the only access that anyone uses and we need to make sure our real estate professionals are the ones providing the very best mobile access available.  Our industry has a distinct advantage to do this because we are the source of the most complete and accurate real estate data that exists anywhere.  The key is providing outstanding mobile products at the professional and consumer level and then getting the word out! Download White Paper Here

{ 2 comments }