mobile real estate

Goomzee Shines A Light on MLS Pricing

by Victor Lund on October 11, 2012

Goomzee Logo

WAV Group is often contacted by companies who are looking to offer their products to agents through the MLS. The common term for this is site license – whereby every MLS subscriber will benefit from the service. Depending on the product, most site licenses are only pennies per member per month. Although MLSs are legally prohibited from sharing details of their contracts and pricing with other MLS – there is no such prohibition for vendors. Goomzee lifted their skirt today and published their MLS pricing to the world. This move is sure to shake up the mobile providers who target site licenses to MLS. The leaders in MLS market penetration are normally the MLS vendor products, but third party leaders are probably Kurio, MobileRealtyApps,  Smarter Agent, VoicePad and Goomzee. In this era where agents are screaming for mobile solutions to enhance their productivity when they are away from the office – the fact that mobile is so affordable leaves no excuse for not offering a solution. There is a bigger story here too. The pricing changes relative to the size of the MLS for the same service. A small MLS with fewer than 5,000 subscribers pays $1.25 per month for the Goomzee Home Connect Service. A large regional with more than 50,000 subscribers (ie. CRMLS is alone in this category) the pricing is only $.40. Perhaps this tells the story of why CRMLS is able to provide smaller Associations in California the ability to offer more MLS services for lower prices than they can negotiate on their own. This is not only true of Mobile, but true of all site licensed products. In this illustration, CRMLS would pay 1/3 the price of the Santa Barbara Associaton of REALTORS or even the San Francisco Associaton of REALTORS. Here is the Goomzee Press Release and their Full Pricing Sheet: PRESS RELEASE FOR IMMEDIATE RELEASE GOOMZEE GOES PUBLIC; OFFERS TRANSPARENCY IN MLS PRICING October 10, 2012 – Missoula, Montana – Amidst the overwhelmingly positive response about Goomzee’s new Mobile MLS Apps during this year’s Council of MLS (CMLS) conference held in Boston September 26-28, the company just announced it will “go public” with its pricing models and offer a pre-sales discount incentive. Goomzee, a longtime mobile technology provider for real estate professionals and MLS technology partner, introduced its Mobile MLS solution with rave reviews and was even touted as “Best New Mobile App” by […]