NAR Annual

2016 NAR Annual Moments and Musings

by Kevin Hawkins on November 15, 2016

NAR

Like many Americans, I was glued to the television on election night, and seeing the Javits Center instantly reminded me of my first NAR Annual Convention. It was in 1986 when the brand new Javits Center opened in Manhattan. I was a young PR Turk fresh into my first full year at Great Western Bank (then Great Western Savings). I went there to plot our long-term trade show strategy. It was also my first NAREE – National Association of Real Estate Editors – meeting, a dinner at a classic NYC steakhouse. That’s especially hard to forget because it’s where the legendary real estate columnist, the late great Bob Bruss, instantly greeted me. It was also my first personal encounter with David Jeffers, then of Fannie Mae fame, who gave the most politically incorrect slideshow presentation. Both encounters convinced me that this was my kind of organization. Fast-forward 30 years to last week’s NAR Annual Convention in Orlando, and most of the traditions remain the same. Here is my attempt at recapping my highlights and offering three takeaways: Journalist are back at NAR: I walked into the Press Room at the Orlando Convention Center and was delighted to see so many reporters working away in the press room. While the numbers don’t compare to what was common a couple of decades ago, there were more reporters attending then in the last three NAR Annuals combined. In addition to perennials attendees, such as Steve Brown of the Dallas Morning News and the godfather of real estate columnists, Lew Sichelman, there were many fresh faces, including those from the new bread of media that can’t be categorized as journalists, but who create a plethora of real estate content. One example is Chris Cain, once the head of PR for the Florida Association of Realtors, Chris is both a RE/MAX agent in the Orlando area who both writes extensively about and specializes in selling vacation homes. A long-time member of NAREE, Chris was sharing his book called “Your Made in the USA Vacation Home.” Another stellar writer in the room was Bernice Ross, an Inman Columnist who also writes one of my favorite weekly newsletters, The Real Estate Coach. The big three trade media outlets were there: RE Technology, RISMedia and Inman News. Inman was very well represented, as Amber Taufen, Inman’s top editor and Deputy Editor, Andrea Brambila, were writing non-stop. Kudos to […]

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