Marketing tip: Pay more attention to Gen Xers

The National Association of REALTORS research experts continuously share housing data with insights that sometimes surprises or delights. Their recent look into Gen Xers did both – for me at least. Here are some terrific nuggets that I believe has one major takeaway. It seems all the attention has been on Millennials (or Gen Y) when perhaps we should be spending more time focusing on this ready-to-buy market, the Gen Xers. “Defined as buyers between 39 and 54 years old, they now make up the SECOND largest share of home buyers by generation, at 24 percent of all home buyers [...]

By |2019-04-10T16:02:11-07:00April 10th, 2019|Marketing|0 Comments
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Consumer Journey is More Like Chutes and Ladders

A tremendous amount of energy and money has been invested into moving consumers from a digital experience into an agent relationship. Consumer research performed by the National Association of REALTORS® regularly indicates that consumers start their process of buying or selling online before connecting with a Realtor®. I do not think anyone denies it.

By |2019-01-29T14:37:25-08:00January 29th, 2019|Broker-Agent Information, Reports|0 Comments
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Upstream Charts New Direction

Seattle, Wash., 11 December 2018 – UpstreamRE, LLC, owners of Upstream, the comprehensive real estate brokerage data management project created by a broad-based industry coalition, is finalizing an agreement with a new vendor to power the brokerage data platform. As a result, UpstreamRE, LLC, has amicably agreed to part ways with the National Association of Realtors® (NAR) and Realtors Property Resource® (RPR), its wholly-owned subsidiary and Upstream’s technology development vendor.

By |2018-12-11T08:41:46-08:00December 11th, 2018|Main category, MLS, Press Releases|0 Comments
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NAR Boston 2018: Home Runs and Strikeouts in Beantown

My dad grew up, pre-Depression, on Beacon Hill in Boston. As a kid, we took a lot of road trips. Because my dad worked for Westin Hotels, we stayed at a lot of nice places in big towns for free. My favorite road trip when we lived in Chicago was visiting Boston and the New England area. I had been back a couple of times for business and always loved visiting this city. After this last week at NAR, I absolutely want to go back – but next time for a vacation.

By |2018-11-07T10:24:37-08:00November 5th, 2018|Uncategorized|4 Comments
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MLS Improvement Requires Broker Support

There is a progressive MLS leadership group that is fighting on behalf of brokers to make dramatic improvements in data management that needs broker support for their efforts. The group is called MLS Roundtable, made up of eight MLSs representing 300,000 brokers and agents. In an article published this week called Measuring Success for MLS Executives, Kathy Condon, President and CEO of Massachusetts regional MLS PIN scribes an eloquent synopsis of the status of migrating data feeds from the RETS transportation method to RESO Web API. She urges the industry to move forward quickly and responsibility. They need brokers to support the effort by encouraging more MLSs to focus their attention and treasury to RESO Web API adoption.

By |2018-10-23T09:29:05-07:00October 23rd, 2018|Business Intelligence, IDX, Main category, MLS, MLS Insights, NAR, RESO, Uncategorized|2 Comments
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Breaking News! NAR hires two heavyweights!

NAR hires two heavyweights to take organization to next level! I recently had the pleasure of working with Victoria Gillespie.  When I saw NAR’s announcement about her become their new Chief Marketing and Communications Officer I was thrilled!   She is the consummate professional and she knows a TON about the effective ways to leverage today’s marketing techniques to help an organization engage with its direct customers and their clients!     I’m confident she is going to bring a ton of fresh thinking about the ways to make the REALTOR® brand stronger, while finding ways to deliver content to consumers that will [...]

By |2018-10-03T08:09:31-07:00October 3rd, 2018|Press Releases|0 Comments
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Association Powered Open House Surge in Florida

The National Association of REALTORS® put forth a great concept for REALTOR® Associaons to launch in their local markets called Open House Weekends™. The idea is born around cooperation between advertising companies and local Associations to pull together an open house blitz.

By |2018-09-17T14:35:55-07:00September 14th, 2018|Broker-Agent Information|3 Comments
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Takeaways from the first NAR iOi: Innovation Opportunity & Investment Summit

Eric Forsman, Vice President of Technology Services of the Florida Realtors, echoed what I was thinking when I bumped into him at the inaugural National Association of REALTORS® iOi conference in San Francisco. “I didn’t know what to expect,” he said. And like Eric, I had the same reaction: we were both remarkably impressed.

By |2018-09-04T08:19:16-07:00August 31st, 2018|Uncategorized|6 Comments
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NAR Gets Serious About RESO Compliance

The National Association of REALTORS® Chief Executive Officer, Bob Goldberg has been making some impressive moves this week. The first move is to send threatening letters to about 90 MLSs who have not adopted the RESO Standards or are not adhering to the MLS Policy required to maintain NAR affiliation.  Some of the MLSs are being cited for not being certified with the RESO Data Dictionary and some do not yet have availability with the RESO Web API. While many MLSs still believe that RESO is not critical to their business, we hear from brokers regularly that they are requesting [...]

By |2018-02-02T10:21:56-08:00February 2nd, 2018|IDX, MLS Insights, NAR, RESO|0 Comments
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NAR’s Goldberg Kills Amp and Powers Up Upstream

We’re starting to see the impact of a new leadership team at the National Association of REALTORS® led by Bob Goldberg, a strategic, yet practical leader that is SERIOUS about making the industry function more effectively.  He also seems to be critically evaluating every investment in technology and making some bold moves to re-focus efforts. NAR announced yesterday that is shutting down development on its Advanced Multilist Platform, or AMP. AMP was under development for a few years at a burn rate of $6 Million per year. The concept behind AMP was solid – consolidate MLS data into a single [...]

By |2018-02-02T09:43:31-08:00February 2nd, 2018|Broker Technology Research, How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Technology|0 Comments
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Hits and Misses from NAR Chicago

Chicago is a baseball town. Even with the Cubs disappointingly not returning to the World Series this year, you can’t escape seeing someone wearing a Cubs or White Sox hat or shirt every day in Chicago, even in November. McCormick Place, home to this year’s REALTORS® Conference & Expo, sits just two-and-a-half miles north of Comiskey Park, where the Sox play – their South Side team. So you get an idea of how far away this convention center is from the heart of downtown. And the proximity to a pro baseball park also gives me the perfect excuse to use [...]

By |2018-07-01T00:07:23-07:00November 7th, 2017|Main category|0 Comments
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