National Broker Portal

Broker Public Portal Inks Deal to Become Homesnap

by Victor Lund on January 19, 2017

Homesnap Logo

●     Homesnap will be a national MLS consumer search portal ●     Portal will adhere to Fair Display Guidelines   ROCKVILLE, MD, January 19, 2017 — Broker Public Portal, LLC and Homesnap, Inc. have executed final agreements to create the National Broker Portal, LLC, a joint venture that is equally owned by the two companies. The parties agreed that the best path to success would be served by forming a mutual partnership with Homesnap providing technology, brand and operational expertise to the new company, rather than composing a vendor agreement. The National Association of REALTORS modified their model MLS policy to designate an MLS consumer facing website as a basic benefit of the MLS. In turn, more than 50 leading brokers and 50 leading MLSs developed the case for a national consumer site rather than 700 independent local MLS sites. “HAR.com and a number of other MLSs have been able to capture a reasonable share of voice in online consumer search,” said Rebecca Jensen, President and CEO of Midwest Real Estate Data (MRED). “But we believe that the best opportunity for success will be paved by MLSs who focus on a single, national strategy.” MRED is one of several MLSs whose board of directors have already authorized participation in the portal, including a $1 per subscriber fee that will be paid to the National Broker Portal each month. Other MLSs committed to the portal include Northstar MLS (Minneapolis), Connecticut MLS, NORMLS (Cleveland), CRIS (Akron), Buffalo Niagara Association of Realtors and Rochester Genesee Region Real Estate Service. In anticipation of this initiative being formalized, MRED launched the BPP/Homesnap app in July of 2016. “Adoption has reached over 25% of MRED’s 40,000+ Realtor customers in just a few months,” added Jensen. In addition, now that the joint venture has been finalized, MLSs representing over 200,000 subscribers have requested the new National Broker Portal MLS Agreement to review and present to their boards. “Homesnap is honored to have been selected as the technology partner to this inspired vision for the future of real estate search,” says Homesnap co-founder Steve Barnes. “As a company, we have always considered ourselves a business partner to the MLS and subscribed to the principles of the Fair Display Guidelines for MLS consumer sites.” Over 400,000 real estate agents have access to Homesnap Pro today, and the Homesnap app is used by over 4 million consumers. “This joint venture […]

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Broker Public Portal Elects First Board of Managers

by THE WAV GROUP on April 29, 2015

Arroyo Grande, CA – April 28th, 2015 – A nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms supporting the creation of a national property search portal have elected their first board of managers. The initiative, known as the Broker Public Portal, was launched in January and includes a cross section of participants from 37 MLSs and 39 real estate brokerages representing the interests of 826,000 agents. WAV Group project consultant, Victor Lund explains that MLSs have long provided regional consumer facing property search websites. In December of 2014, a group of likeminded MLSs and real estate brokerages met to discuss the opportunity to build a National MLS consumer facing website to fill an unmet need in the online marketplace. At the first meeting of the organizers on April 22ed, 2015 in Dallas they elected the board of managers that will be included in their corporate filings as a Delaware LLC. “There is a tremendous amount of support and momentum throughout the MLS and brokerage communities to create a new choice for how and where to display their listings,” commented Robert Moline of Home Services of America. “And the formation of our Board of Managers is a significant step forward in our ability to deliver on that goal through the creation of a national broker public portal.” Large Firms – 5 Robert Moline – Home Services of America Merle Whitehead – Realty USA Hoby Hanna – Howard Hanna Real Estate Chris Heller – Keller Williams Joan Docktor – Fox and Roach   Multiple Listing Service – 4 John Mosey – Northstar MLS Cameron Paine – Connecticut MLS Rebecca Jensen – Midwest Real Estate Data Kirby Slunaker – RE Colorado   Midsized Firms – 3 Craig McCelland BHGRE Metro Brokers Richard Haase Latter and Blum Drayton Saunders – Michael Saunders   Small Firms – 3 Mitch Ribak – Tropical Realty Paul Wells – RE/MAX Barrington Christina Ishabishi Bonner – Pacific Union   # # # Media Contact: Kevin Hawkins | WAV Group Communications (206) 866-1220 | kevin@wavgroup.com

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