Top 10 Facebook Posts of The Year

by Victor Lund on January 8, 2016

AdAge is the heartbeat of understanding how marketers are engaging with consumers online, and a great place to keep track of trends. I was attracted to this article that talked about the top 10 posts on Facebook in 2015. My intrigue was to understand if there was something that real estate could learn by looking backwards. Robert Plant Breaks Down into Tears When Ann Wilson Covers “Stairway to Heaven” – My conjecture is that a sincere emotional reaction (tears) combined with a recognized celebrity (Plant) that we can relate to (everyone knows the words to Stairway to Heaven). Optimistic People All Have One Thing In Common: They’re Always Late – My conjecture is that everyone either hates being late, or hates it when other people are late, or both. In some small way, this post turns hate into something good – optimism. Zombie-themed “Walking Dead” cruise setting sail in January – no conjecture. 15 hilarious parenting comics that are almost too real – conjecture is that humor always attracts people, especially clean humor that we can all relate to in some way. Fast Food Workers: You Don’t Deserve $15 an Hour to Flip Burgers, and That’s OK – lots of dynamic conjecture here.  This touches the familiar body of emotion that people manifest around fast food restaurants and minimum wages. This Moving Company Helps Women Leave Abusive Homes At No Cost – WOW! In a way, this is the only advertising related post in the top 10.  This one also hits home in a significant way because the moving company is in our town of San Luis Obispo. It is the story of Meathead Movers. The company was started by some local Cal Poly college kids trying to make some extra money. It has become a very successful company around the mantra that athletic college students come and move your stuff. The students also run back to the truck after they set down each box to show you how hard they work. The conjecture here is that the company is dong something that is really good. I know that real estate companies are constantly doing things that are really good. As an industry, we “pay it forward.” As you set down your strategy for social media in 2016, think about what you can do that is Good, Family Orientated, Emotional, Includes a Celebrity, is familiar, and that people have […]

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Broker Public Portal Retains Larson Skinner PLLC

by Kevin Hawkins on July 14, 2015

Arroyo Grande, CA – July 14th, 2015 – The Broker Public Portal (BPP) today announced that it has retained the Minneapolis law firm of Larson Skinner PLLC to assist in developing a broker-friendly and MLS-friendly content license agreement for BPP’s projects. BPP continues its progress to bring a national MLS consumer-facing website to market.  As with any other portal, multiple listing services that will be participating in the Broker Public Portal will need to enter into data license agreements that allow MLS-participant listing information to be displayed on the site. One of the founding covenants of the Broker Public Portal is to display data in compliance with the Fair Display Guidelines ( to create an online consumer site that is very different from other sites in the marketplace today. Larson Skinner is a firm that has long supported MLSs and other companies with advice on data licensing. “They are a natural fit for the needs of the Broker Public Portal,” said Merle Whitehead, BPP Chairman. “They have been in the trenches of data licensing agreements with third party sites like Zillow Group, MOVE, and REALTOR® Property Resource. They know how to structure agreements that protect MLSs and their participants’ data very well,” continued Whitehead. According to Victor Lund, WAV Group consultant to the Broker Public Portal, “It will be a pleasure to work with Larson Skinner again.” WAV Group has worked with Larson Skinner in the past on data licensing projects for mutual clients of both firms. “Their leadership in developing constructive agreements across our industry is well known.” BPP released the first draft of the licensing agreement to the MLSs who have contributed financially to the development of the project. “The agreement is open for comments and feedback from MLSs that are already involved in the project, and we expect to have revisions to the draft incorporated immediately following the two-week commenting period,” said Mitchell Skinner. Both Brian Larson and Mitch Skinner are collaborating on the development of the data license agreement between the BPP and participating MLSs. They are being assisted by Larson Skinner attorney Camille Beshara. About the Broker Public Portal The Broker Public Portal is a nationwide group of leading Multiple Listing Services (MLSs) and real estate brokerage firms supporting the creation of a national property search portal. The portal aims to deliver the most comprehensive, timely, and complete property information to consumers while adhering to […]