Newswire

Paid Newswires: Are They Worth It?

by Kevin Hawkins on March 19, 2018

PR

One of the tools in the Public Relations’ publicity toolkit to communicate for decades has been a paid newswire. PR Newswire and Business Wire early on dominated the business in the U.S. What people don’t realize is that the reason one used a paid newswire has evolved with technology and our times. 

Initially, the popularity of newswires was fueled by federal regulations that required public companies to meet specific disclosure laws. With the digitization of news and the expansion of the Internet, firms like Marketwire and PRWeb emerged (and much later, GlobeNewswire), and so did the value proposition of newswires. Technology firms became the client of these more Internet-focused firms, and the value proposition became SEO.

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