online advertising

Purpose Built Data for Listing Syndication

by Victor Lund on August 11, 2011

Listing Syndicaiton

Over the past three years, I have spent time with listing publishers, real estate brokers, MLS executives, and real estate agents collecting information on the strengths and weaknesses of listing syndication. At the core of these conversations was the topic of data quality, terms of use, the value of the listing, the effectiveness of online marketing, and overlapping syndication disorder. Without dissecting each issue, suffice it to suggest that listing syndication is not meeting the needs of todays stakeholders. The systems in place today need to evolve to meet everyone’s needs. This article will suggest that IDX data was not built for syndication, and provide two examples of how that damages the brokers online marketing strategy. The conclusion will offer two suggestions for change.