online reputation management Archives

Who Syndicated My Listings?
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Who Syndicated My Listings?

Broker-Agent Information, Main category, MLS Insights, Technology Evaluation

Who Syndicated My Listings?

We have learned over the last half-decade of doing listing syndication that it is complicated, especially for firms that have multiple offices, multiple associations, multiple MLSs, and possibly a franchise or network. We call this overlapping syndication disorder and the existence of this disorder can lead to syndication fraud. Last month, Amy Gallagher of Century 21® Hometown Realty in California encountered a fraud attempt that was blocked by ListHub. This is an important component of our service that you may not be aware of. Gallagher’s firm participates in three primary MLSs along the central coast of California and is also [...]

By Victor Lund|2018-05-03T21:24:01-07:00August 25th, 2014|Broker-Agent Information, Main category, MLS Insights, Technology Evaluation|0 Comments

Goomzee Growth
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Goomzee Growth

Marketing, MLS Insights, Technology Evaluation

Goomzee Growth

MLS Mobile is a highly competitive space. There are so many companies challenging for the lucrative contracts that I am afraid to list them all here. We get press releases sent to us almost every day about who has signed a contract with this MLS or this Mobile provider. One of the things that angers me when we get these press releases is that many of them are renewals. I am not sure what is press worthy of a renewal – but that is another story for another day. Goomzee announced this week the addition of a bunch of new MLS [...]

By Victor Lund|2018-05-03T21:24:02-07:00July 24th, 2014|Marketing, MLS Insights, Technology Evaluation|0 Comments

What is Your Lead Conversion Strategy?
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What is Your Lead Conversion Strategy?

Main category, Marketing, Strategic Planning

What is Your Lead Conversion Strategy?

This is a guest post sent to us by Carl DeMusz of NORMLS - https://www.linkedin.com/pub/carl-demusz/4/749/249 Real estate markets are cyclical and change with the economy. They tend to be closely linked to employment which is also impacted by the economy. We have often observed times when the housing market can lead the economy out of recession. One thing that helps improve the housing market is a well-informed consumer who realizes that while housing markets are cyclical they always recover. They know that if they buy a home and hold on to it, the value will rise over time simply because people [...]

By THE WAV GROUP|2018-05-03T21:24:04-07:00July 9th, 2014|Main category, Marketing, Strategic Planning|0 Comments

Euro Net Privacy Calls Brokers to Action

I have often been heard shouting about consumer privacy in real estate. Brokers and agents toss listing content onto the web with little care for their ability to take it down. If you ask a seller if they want their home advertised online with a dozen or a hundred photos of every quaint nook and cranny of their home – they shout a jubilant YES! If you ask a home buyer if they want the photos of their daughter’s new bedroom published on 200 real estate websites, they scream a resounding NO! Brokers have not faced any legal action regarding [...]

By Victor Lund|2018-05-03T21:24:09-07:00June 13th, 2014|Main category, Marketing, MLS Insights|0 Comments

How Great Companies React To Feedback

AgentMatch from realtor.com was a solution that was tested in two real estate markets – Boulder, CO and Las Vegas, TX. The pilot program was developed as a service to connect consumers with agents based on performance, interests and recommendation data. Putting aside the debate about the strengths or weaknesses of this form of rating an agent, there is plenty to learn from how it was rolled out, how feedback was generated, and how the company reacted to the feedback. Pre-roll Out Decisions With any new service, the first question should be opt-in or opt-out. WAV Group has always recommended [...]

By Victor Lund|2018-05-03T21:24:22-07:00December 13th, 2013|Broker-Agent Information, Main category, MLS Insights|0 Comments

Technology Tools Used by Great Office Managers

All too frequently companies focus on broker tools or agent tools, losing sight of the tools used by great managers. Brokers who truly understand the value of office managers dedicate resources to deliver manager tools that drive company success and agent productivity. These tools fold into three categories: Market Analysis, Sales Analysis, and Agent Effectiveness. Market Analysis Tools Market Analysis involves using tools like Terradatum Broker Matrix or Trendgraphix. These tools give office managers access to two specific measurements that are key to success: Competitor Sales Volume and Agent Sales Volume relative to market pace. The first is a competitive [...]

By Victor Lund|2018-05-03T21:24:46-07:00December 10th, 2012|Broker Technology Research, Main category, Marketing, Sales Advisory, Strategic Planning|0 Comments

A Brief Quiz: What Type of Executive Are You?

When you are confronted with potential change to your organization, do you believe you are a “big picture” thinker or a wall builder? True leaders understand how resisting necessary change is never the right option. What type of leader are you? I recently had a conversation with an MLS/Association executive that made me realize how strong some of our leaders are, as well as how short sighted others are. This particular MLS executive who oversees a fairly good-sized organization with over 5,000 members brought up the issue of sharing data with another MLS. It really wasn’t the specific reason we [...]

By THE WAV GROUP|2018-05-03T21:25:10-07:00March 8th, 2012|How to Make Strategic Planning Really Work in your MLS, Main category, MLS Insights, Strategic Planning|1 Comment

MLS and Brokers need community managers

Like many others in real estate, I’ve spent the last few days devouring the new brand timelines launched for Facebook pages. This new medium is the focus of this article, but consider other publishing requirements in business today as you read this: website publishing, youtube publishing, twitter, etc. My expectations were sky-high but after several hours I realized that Facebook timeline is going to be a lot harder to implement than most real estate professionals think. As it stands now, there is a clear divide between brands that have adopted the timeline feature set full on and those that have [...]

By Victor Lund|2018-05-03T21:25:11-07:00March 6th, 2012|Broker Technology Research, Broker-Agent Information, Main category, Marketing, MLS Insights|0 Comments

Nielsen credits HAR and Zillow among others

When it comes to measuring marketing effectiveness, there is little argument that Nielsen is the leader. Nielsen believes that providing clients with a precise understanding of the consumer is the key to making the right decisions — decisions that can lead to profitable growth. At Nielsen, they are always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer. Joining Nielsen is the Houston Association of REALTORS, Zillow, a few dozen brokerages, and about 500 of the more than 1 Million REALTORS in America today. These REALTORS are the bold, the true, the transparant, [...]

By Victor Lund|2018-05-03T21:25:23-07:00November 7th, 2011|Broker Technology Research, Main category, Marketing, MLS Insights|0 Comments

A New Perspective on Google+

Like so many other geeks, technos, and socialphiles – I jumped on the Google+ bandwagon as soon as it came out. I must confess, I did the same on Linkedin so may years ago. Remember Plaxo? In any case, I was not very impressed Google+ on first glance. I doubt anyone was. My first complaint was that the same people I connect with on Twitter and Facebook were on Google+. Why bother? As a result, I would not even think to look at Google+. Today, am beginning to see the +1 button show up on all of the blogs and [...]

By Victor Lund|2018-05-03T21:25:25-07:00October 29th, 2011|Broker Technology Research, Main category|0 Comments

Bob Hale honored as CEO Communicator of the Year

WAV Group would like to congratulate Bob Hale of the Houston Association of REALTORS® for being selected as the 2011 CEO Communicator of the Year. Hale was presented with this honor by the Public Relations Society of America through its Houston Chapter. As CEO of the Houston Association of REALTORS®, Bob Hale exhibited communications excellence by combining public relations, social media, a website, print, and outdoor advertising to successfully communicate the value of REALTORS® as the trusted resource for real estate consumers, and HAR as the trusted partner to broker and agent membership. Hale has been leading the Houston Association [...]

By Victor Lund|2018-05-03T21:25:37-07:00June 30th, 2011|Main category, Marketing, MLS Insights, Press Releases|0 Comments

Online Reputation for Brokers and Agents

In real estate, QSC is the leader in Agent Ratings, but today, Facebook is raising the bar and having an impact on the online reputation of agents and brokers. Facebook is big, really big. In fact, it is the most heavily trafficked website in America. It is bigger than Google! And it has an impact on your broker and agent brand – especially if you do not have a facebook page. Although Google is the leader in search, Facebook is catching up and they have partnered with Microsoft Bing to deliver search results that are informed by your friends. When [...]

By Victor Lund|2018-05-03T21:25:38-07:00June 27th, 2011|Broker Technology Research, Broker-Agent Information, Main category, Technology Evaluation|0 Comments