MOVE acquires Point2 Syndication Contracts

by Victor Lund on September 4, 2014

It looks like MOVE, operators of Realtor.com have taken a stride that is not altogether different from the success that Zillow is garnering with their acquisition strategy. MOVE is doing their best to control the pipelines that deliver advertising to portals in the United States. MOVE already owns Listhub, the largest syndicator of listing content. Now they pick up their nearest competitor – Point2 – much in the same way that Zillow picked up Trulia. The biggest difference, beyond taking out a competitor, is that they will removing a layer of duplication of listing syndication. Spencer Rascoff of Zillow describes today’s listing syndication feeds as spaghetti. MOVE will now have a pretty good chance of cleaning up the problems. Point2 is providing a single data point for CREA that amasses the country’s listings from every market. MOVE did not buy that. Point2 will also continue to manage all of the syndication for CREA. Point2 will also retain all of their syndication technology, Listhub is just getting the contracts in the US with MLSs, Associations, and publishers. This acquisition is for US Listing Syndication Services Only. Point2 will continue to provide MLS Consumer facing websites, Point2 Agent Websites, Team Websites, Point2 Mobile, etc. I tried to reach out to Saul Klein to chat with him about this, but he was not available. I imagine that his phone is on fire. Saul has been at the forefront of a project he called Contract Alignment – a process of using the listing syndication agreements between content providers and publishers to cure many of the ills of syndication. Knowing Saul, I doubt that he will drop the ball on this topic as a vocal supporter. He has a pretty untamable passion of this stuff. The saddest part is that he will no longer have a mechanism for getting in the middle to impact change. In other stunning news, Saul Klein and his partner John are no longer working with Point2 or Yardi effective September 1.  This may provide a boost to Nationstar’s Real Estate Digital division, or RED. RED has been making many inroads with their REDataVault product. MLSs and Brokers like to have choices when choosing products, and with another choice off the table, RED may find themselves getting more requests for their syndication services. Immobel, who offers both domestic and global listing syndication may also find that they get a boost from this acquisition. Change […]


Top 5 Articles of the Week

by Victor Lund on March 21, 2014

As you may or may not know, RE Technology was founded by the WAV Group partners to support the role of MLSs and Associations in delivering a wide array of information and education about real estate technology. On May 5th, the company turns three years old! Since 2011, we have been able to deliver over 100,000 pages of valuable information that helps practitioners learn about technology and the companies that provide technology services to power their business.  Each week, RE Technology sends a report to more than 4500 executives and staff of the nations MLSs and Associations of REALTORS® offering the most read articles. It keeps them sharp on the currency of information that is most relevant to the 250,000 weekly readers that pour over our editorial. You will find those top 5 articles below. If you do not have an RE Technology account. Reach out to Victor Lund. You will need a username and password to access the site if you are not affiliated with one of the 87 MLS and 260 Associations of REALTORS® that provide this service as a member benefit. My brief take away from this weeks’ top articles. DocuSign as emerged from an ingredient brand to a leading brand in the industry and they are parlaying dominance and brand into transaction management. The acquisition of CARTAVI brought them an agent transaction management solution and a talented team of developers and project managers who have an intense passion for the category. Everyone is keeping a sharp eye on them and this webinar will be the first look that many will have on their enterprise Transaction Management Solution for brokers. The article about Jump starting your listing inventory was contributed to RE Technology by the Point2 division of Yardi. Point2 does a great job of edutizing – providing valuable content to agents and brokers that warms up their brand. It is a smart marketing strategy and keeps them sharp on what REALTORS® are interested in – which is more listings. The Listhub article about listing presentations helps agents get the value they need by understanding listing syndication more fully, and learning how to articulate the strategy to sellers. Mike Audet’s article about a top producing agent who used CRM to take his business to another level is a great read. CRM solution are underutilized by sales people in real estate. Those who do adopt CRM tend to […]


Some Brokers Really Suck

by Victor Lund on December 16, 2013

WAV Group is blessed to work with some excellent brokers. We have never worked for an agent unless it was through their broker. Regardless, we try to keep the agent in clear perspective because agent retention and recruiting are the mantra of the best brokerages in America. Yesterday, I ran across the path of a brokerage that really sucks. Here is the story. A young family with three children struggled with a stay at home mom who nurtured each babe through adolescence and into first grade. The mother was raised a dancer and supplemented her sanity and the family income by teaching dance classes at night. This is how we met. When her youngest child entered school, she added more part time jobs to help the family. Eventually she found her way to becoming a real estate agent. Still in her first year, she worked as a buyer’s agent in six transactions, procured two listings and sold one. Clearly this gal has skills. We were sitting together last night when a tweet popped up on both of our phones from Point2, something about a sale on leads. We both chuckled at the irony of following the same company on Twitter, but she asked me about leads and Point2. I retorted with questions about how she generates leads today, how many leads her current listing is pulling in per month, and how she follows up on leads. To my surprise, she said that she did not get any leads. Since I am a “fixer,” she and I set out to see what was broken. We checked online and saw her listings syndicated everywhere. I suggested some improvements to her profile and told her how to modify the description text on portals to generate more calls and clicks. Then we tested the lead routing solution from her broker. I inquired about her listing and we watched her phone for the lead to come in…silence. After five minutes, still silence. She went to teach class and left her phone with me. I was monitoring email for both of us. An hour passed and she returned. “So, did it come in?” she asked. Nope. I asked her to log into the Realogy back office and the broker back office to show me where her leads come in. My fear was that she had been kicked out of rotation for not responding to leads. This […]


IDX isting Syndication

To Syndicate or not to Syndicate, that is NOT the question! WAV Group Response What an exciting day in real estate media. 1000Watt Consulting is having a spirited discussion blog to blog with Dale Ross of NAR’s RPR. And, in an exciting development, Zip Realty did a data accuracy study that somewhat mirrored the WAV Group data accuracy research performed for brokers, Redfin, Windermere, and Long and Foster. They concluded that 30% of the listings on Zillow and Trulia are not on the market. To keep things rolling along, my friend Saul Klein from Yardi published a spirited article about Syndication that I would like to address. It would be sad for Saul’s comments to be lost in the discussion about broker data. You may want to bump down lower in this post to read Saul’s thoughts before reading our response – but here goes…. WAV Group has long applauded the efforts made by Point2 to continue developing syndication strategy in our industry. We appreciate the opportunity to add our voice texture to the conversation about the future of syndication and how contract alignment can improve online property marketing for everyone. As for the question ‘To Syndicate or Not to Syndicate?’ Our consult has always been for MLSs and brokers to develop a plan that works for them in their market, execute the plan effectively, and measure the results to maximize the effectiveness of your strategy.  Here are a few strategies The broker may extend their strategic syndication choices to agents, which is good for agent recruiting and retention, but fractures the broker online marketing plan. Big brokers with significant market share and lots of website traffic have turned off syndication, and had success. This strategy does not work with small to mid-sized brokers unless a whole bunch of competitors do the same thing. Brokers have the opportunity enhance listings on some or all publisher channels, and are able to effectively grab more leads per listing than those brokers that do not. Some brokers market their company and agents on competitor listings. When a broker considers syndication, it is important that they have a strategy and do it carefully. DO NOT SYNDICATE TO ANY PUBLISHER WITHOUT AN AGREEMENT THAT PROTECTS YOUR DATA. There is significant risk to syndicating listing information without agreements that protect the usage of the data. In the absence of a structure to your publisher relationship, publishers […]

{ 1 comment }

Building Member Value with IDX and Websites

by Victor Lund on August 4, 2011

Across America, WAV Group has recognized that MLSs and Associations have been working with MLS vendors and IDX vendors to develop property search solutions for their members. These solutions are offered in one of three ways: Free, Freemium, and Premium. What follows is a basic description of how these programs are comprised along with a shortlist of MLSs and their partners.   Free: In some Associations or MLSs, the IDX solution is offered as a complimentary (free) product for agents and brokers. This is unconfirmed, but we think that Rapattoni may have the most subscribers to the free solution. Rapattoni has offered a property solution that may be framed into an agent or broker website for a long time – and is often a standard component. LPS offers a similar offering, so does CoreLogic Marketlinx, FBS and others.