Public relations wire services like Businesswire, Marketwired or PR Newswire pre-date the Internet, but they hardly resemble their early versions. Back in the day, they were born to feed releases directly to wire terminals in news media news rooms and investment news services like Dow Jones and Bloomberg. A major source of their business was—and still is—publicly held companies required by securities laws to release news that materially affects their stocks. They also have a long history with political campaigns in need of a way to reach news outlets quickly. The online world has created a greatly expanded role for PR wire services. No longer are they just vehicles to deliver news releases to editors’ desks, though they still fill that need with national, regional and industry-specific wires that target beat reporters. Now some services also deliver news releases directly to the desktops of consumers and other targeted audiences. Today the services themselves have become a news medium in their own right. Their offerings are carried in their entirety and verbatim by thousands of mainstream news media ranging from the Wall Street Journal to local TV stations and business weeklies. Though most traditional news outlets segregate news releases from PR services on their back pages, PR news services are providing them free content that can build their SEO in the eyes of Google and Alexa. In turn, those who use PR news services also benefit from the high readership of traditional sites because their releases will receive elevated status from search engines. PR wire services also deliver news releases directly to social media like Twitter and Facebook as well as leading bloggers and reporters who work for local and a national real estate online news outlets like RE Technology, Inman News, and RIS Media. Blogs and sites that carry news content, which in real estate may include local brokerages, MLSs, Realtor associations and lenders, publish news releases for the same reasons as traditional sites: to augment their offerings and build their SEO. The expanded role for these services has also created opportunities for new services, especially those that specialize in working with social media. Communicators have a range of new choices; selecting the right service depends on their needs, including the audiences they want to reach, the content they want to deliver and, of course, their budgets. Here are some tips on how to maximize the dollars you spend on […]
Nashville, Tenn. (March 9, 2016) – Crye-Leike, REALTORS®, the nation’s fourth largest privately-held residential real estate firm, was named the winner of the 2015 Most Effective Search Engine Optimization (SEO) Strategy Award for outstanding website marketing of its Crye-Leike.com website. This coveted SEO award was presented by Leading Real Estate Companies of the World® (LeadingRE), a global community of more than 500 high-quality independent real estate firms. Crye-Leike.com was recognized for its website marketing strategy in making it easy for consumers to find its website, with competitive positioning on popular search engines, unique content focusing on key markets, effective incorporation of social media and other tactics. This win marks the fourth time Crye-Leike has achieved this distinction, including years 2014, 2011 and 2010. Additionally, LeadingRE® presented Crye-Leike the Website Quality Certification (WQC) Award for being among the best in setting the standard of website excellence in design, technology and service. Among Leading RE’s 136 certified sites, Crye-Leike.com was one of eight websites chosen in 2016 for this award of excellence. Crye-Leike has annually maintained its website quality certification since 2009 when LeadingRE established this certification program to recognize and encourage superior websites among its 500+ member firms. The awards were presented at the network’s annual awards gala in Miami Beach, Fla. which attracted nearly 2,500 real estate professionals from 25 countries. Chief Executive Officer Harold Crye and Chief Information & Strategy Officer Gurtej Sodhi accepted the awards on behalf of the company’s Information Technology Division. Winners were selected by a panel of independent judges who conducted a thorough comparison of 500-plus real estate companies globally in the LeadingRE network, rating and ranking these websites against a long list of performance metrics. Every 12 minutes, the Information Technology Division of Crye-leike updates over 400,000 property listings on Crye-Leike.com to ensure the most accurate information, noted Sodhi. Crye- Leike.com pulls its real estate data from numerous member Multiple Listing Service agencies in nine states where Crye-Leike has a market presence. “With our web site generating over 12,000 visitors per day and 30 million hits per month, you will not find any other local real estate company to come close to Crye-Leike’s internet activity,” said Sodhi who is a two-time award recipient of the Nashville Business Journal’s 2014 & 2015 Chief Information Officer Award in its Large Private Companies (501+ employees) category. “Earning recognition among this elite LeadingRE group is a considerable achievement […]
A couple of years ago, two of our most progressive clients came to RPR with a new vision about how MLS systems could work. They strongly believed that MLS systems should be offered in modules to make it easier and more practical for brokers and agents to be able to choose the MLS interface that works best for them. Tim Dain from the Austin Board of REALTORS® and Walt Baczkowski from the San Francisco Association of REALTORS® both saw the opportunity to de-couple the listing input, search and reporting functions from the database that houses all of the MLS information and listing data. When they proposed the idea a couple of years ago, the idea was just a vision. In fact, the same vision was outlined nearly 15 years ago by my former WAV Group partner, Mike Audet. The idea is not new, but until now nobody took the initiative to actually build it. It is very exciting for me to see that one of the industry’s long-standing MLS system and association management software providers has stepped up to help make Tim and Walt’s vision a reality in partnership with RPR. While the release does not outline specific deliverable dates for the program yet, it does suggest to me that leaders in our industry are committed to trying new things that will help evolve the MLS industry and hopefully continue to make it relevant. Here’s the official word from the press release: Rapattoni Corporation and Realtors Property Resource® (RPR®) have jointly announced that Rapattoni customers may be among the first real estate professionals with instant access to live listing data and other MLS resources through RPR’s Advanced Multi-List Platform™ (AMP™). “We’re looking to the future of the MLS business, anticipating the needs of our customers as well as the industry at large,” said Brian Tepfer, Chief Technology Officer at Rapattoni. “Our MLS is architected to facilitate integration with a broad spectrum of emerging technologies, allowing MLSs to pull listing data from multiple sources and present it in a single interface. The new AMP™ integration is a dynamic example of how our MLS software uses listing information from multiple databases.” This is a good first step toward a much more flexible and user-centric MLS experience in my view. It would be great if every broker could define their own unique blend of MLS modules that work best for the needs of […]
Austin, TX – January 25th, 2016 – Instanet Solutions announced today its 2015 usage metrics for its electronic signature solution, Authentisign. The numbers are clear – Authentisign has real estate professionals embracing electronic and paperless technologies more than ever. In 2015 users of Authentisign set-up over 6.4 million Authentisign electronic signings. These 6.4 million signings included over 11.2 million participants (consumers, agents and brokers), who signed over 17.3 million documents containing more than 78 million pages. Usage of Authentisign was up 80% compared to 2014 and over 200% compared to 2013. Usage of TransactionDesk® was up 35% compared to 2014 and over 65% compare to 2013. “Instanet Solutions is the clear leader in electronic signatures based on published numbers we’ve seen in the real estate space across North America,” said Martin Scrocchi, CEO of Instanet Solutions. “There may be others with bigger marketing budgets but more Realtors®, and now consumers, are using Authentisign to create more electronic signings for real estate than on any other platform. So far in 2016 the number of signings created and signing participants involved are over 45% higher than 2015. We are forecasting over 15 million consumers, brokers and agents will sign documents using Authentisign in 2016.” About Instanet Solutions: Instanet Solutions is a leading provider of real estate technology with over 500,000 licensed, paid user accounts of their various real estate focused products – Authentisign®, TransactionDesk®, InstanetForms®, DocBox®, InstanetFax® and InstanetOffers™. Instanet Solutions began delivering residential real estate technology in 1991. Instanet Solutions is proud to be celebrating 25 years of providing real estate’s best paperless technologies. http://www.instanetsolutions.com. ### Instanet Solutions Contact: Joe Kazzoun VP, Product and Business Development email@example.com
In an email dated January 25, 2016, Pacific Union CEO Mark McLaughlin writes: “In a bold move within the residential real estate industry, Pacific Union names Selma Hepp to the newly created position of ‘Vice President, Business Intelligence’. Selma joins Pacific Union from her position as Chief Economist for Trulia. Prior to Trulia, Hepp was Senior Economist for the California Association of Realtors and Economist for the National Association of Realtors, both trade organizations dedicated to the advancement of professionalism in real estate. Selma’s Ph.D. in Urban Economics, complemented by her deep expertise in understanding market dynamics in the western U.S. will give our team of professionals’ insightful intelligence to help your clients make key decisions regarding how and where they will live. Selma will further monitor and write commentaries on housing markets, urban economics, international housing markets, and demographic trends. She earned her Master’s degree from SUNY at Buffalo and a Ph.D. from the University of Maryland. In 2016, Pacific Union will make significant investments in business intelligence and technology advancements. These investments are designed to gain thorough understanding from a quantitative perspective; client demographics and empirical market dynamics on a hyperlocal basis. Our investments will give Pacific Union Real Estate Professionals definitive buyer profiles and specific marketing tactics to access key buyer segments. We intend to raise the bar in the real estate industry for interactive technology – complete with market data. You and your clients demand and deserve real-time data delivered in an easily consumable and interactive manner. Selma is thrilled to join our team and offered this perspective. “Pacific Union’s vision and forward thinking uniquely positions this firm to become the leader in understanding California’s challenging housing market. The market is at a critical juncture that requires a close watch to anticipate its dynamic nature.” Congratulations to Selma and Pacific Union from all of us here at WAV Group! Best wishes for a very successful 2016!
Howard Lund had a philosophy about lists. He said that it is great to be on the good ones, but don’t take too much pride in it. He shared his thoughts on this whenever I made honor roll, or was recognized for accomplishments in sports. It is the type of fatherly wisdom that sticks with you. I think that Mr. Swanepoel and his team does a good job in their selection – a process too difficult to imagine. Its an honor to receive the recognition, and I am especially proud of my partner, Marilyn Wilson. Her dedication to her trade and the people we work for is inspired. I rue the day when members of our firm are no longer on the list. It means that something terrible has happened or we have aged out of relevance. A big High 5 to our many clients that are represented on the list. And for those who did not make it, lets charge forth in 2016 to make a remarkable difference! Here is the link to read the Power 200. January 13, 2016 – San Juan Capistrano, CA. The annual Swanepoel POWER 200 2015/16 ranking the most power people in residential real estate was released today. Leaders from all the largest real estate companies in the United States and Canada, including Realogy, Zillow, Berkshire Hathaway HomeServices, Keller Williams Realty, RE/MAX, Coldwell Banker, Move, Inc., and the National Association of REALTORS® are represented. Holding the number one spot for the third consecutive year is Richard A. Smith, chairman and chief executive officer of Realogy Holdings. Realogy owns many of the county’s leading brands, including: Coldwell Banker, Century 21, Sotheby’s International Realty, ERA Franchise Systems, Better Homes and Gardens Real Estate, and ZipRealty. With approximately 13,600 franchised and company-owned offices, and over 250,000 brokers and agents worldwide, Realogy touches one out of every four home sales in America. Moving up one spot to the second most powerful person in real estate is Ron Peltier, chairman and chief executive officer of HomeServices of America, a wholly owned subsidiary of Berkshire Hathaway. HomeServices posted solid growth year over year while continuing to add new companies in 2015, the largest of which was $2.5 billion First Weber in Wisconsin, pushing their total agent count to over 70,000, generating over 550,000 transactions annually. Zillow Group chief executive officer Spencer Rascoff, Gary Keller, co-founder and chairman of Keller Williams Realty International, and Dale […]
LISLE, Ill., Dec. 17, 2015 (GLOBE NEWSWIRE) –Midwest Real Estate Data (MRED), Chicagoland’s multiple listing service (MLS), announced that its President/Chief Executive Officer Rebecca Jensenhas been awarded the Women’s Council of Realtors® (WCR) Chicago’s Elevate Award, which recognizes an individual or company that promotes and supports the advancement of women in real estate. WCR Chicago chose to recognize Ms. Jensen for her great accomplishments in the MLS industry and the wonderful example she has set for women in real estate. Ms. Jensen arrived at MRED on March 2, 2015. She has worked in the MLS industry since 1998, and for the eight years before MRED she was the CEO of Utah’s regional MLS, UtahRealEstate.com. She is a member of the Executive Committee for the COVE MLS group and the MLS Executive Advisory Board at Realtor.com. Ms. Jensen also serves as Secretary for the Real Estate Standards Organization (RESO) and on the Broker Public Portal (BPP) Board of Managers. Ms. Jensen is one of the Swanepoel 200 Most Powerful People in Residential Real Estate and a Utah Business Magazine Forty Under 40 Honoree. She has also been recognized as a 2015 Rising Star by HousingWire Magazine. “It was an honor to present the Elevate Award to the President/Chief Executive Officer of MRED,” said Sarah Ware, 2016 WCR Chicago President and Broker/Owner of Ware Realty Group. “Although there are as not as many women leaders in our industry as we would like, we are making great strides to level the playing field. This also speaks to the core mission of Women’s Council of Realtors ‘advancing women as professionals and leaders in business, the industry and the communities we serve.’ Congratulations again to Rebecca” “The Chicago Chapter of WCR has recognized the amazing ability that Rebecca has to inspire greatness in others,” said Jeff Gregory, MRED Chairman of the Board and Broker Owner of Realty Executives Success. “She is truly a leader that others want to follow. What she has done and continues to do in the real estate industry will impress and inspire others — for years to come.” “I cannot express how honored I am to receive the Elevate Award,” said Jensen. “I have been a strong supporter of WCR throughout my professional career, and respect the organization’s strong commitment to education and the elevation of women within our industry. I am flattered to join the list of successful individuals and […]
WAV Group would like to congratulate Stephanie Pfeffer Anton on being named to the Inman Top 101. This is a very well-deserved honor. Great work, Stephanie! CHICAGO – 12/17/15 – Luxury Portfolio International™ Executive Vice President Stephanie Pfeffer Anton has been named to the Inman Top 101, a list of industry leaders who are recognized for driving industry change through ingenuity, outspokenness, strength, conviction, power and persistence. A frequent industry speaker and an authority on marketing to the affluent, Pfeffer Anton has been with Luxury Portfolio since its founding in 2005. She is responsible for the program’s day-to-day operations, including its award-winning website, www.LuxuryPortfolio.com, which markets over 35,000 homes to over three million high-net-worth visitors annually. Luxury Portfolio is the luxury face of Leading Real Estate Companies of the World® (www.LeadingRE.com), a global real estate network comprised of the most powerful independent brokerages. Previously, Pfeffer Anton served as the vice president of marketing for a large Chicagoland real estate brokerage and as the director of communications and internet for an international real estate franchise. She holds a Bachelor of Science in Communications from Boston University and a Masters in Integrated Marketing Communications from Northwestern University. To see the complete Inman Top 101 List, visit http://www.inman.com/inman101. ### About Luxury Portfolio International® Luxury Portfolio International® (www.LuxuryPortfolio.com) is the luxury face of Leading Real Estate Companies of the World®, the largest global network of premier locally branded companies dominated by many of the world’s most powerful independent luxury brokerages. Luxury Portfolio International attracts a worldwide audience of visitors from over 200 countries/territories every month and annually markets over 35,000 luxury homes to over three million high-net-worth visitors. About Leading Real Estate Companies of the World® Leading Real Estate Companies of the World® (www.LeadingRE.com) is a by-invitation-only network that encompasses over 500 firms and 120,000 associates in over 50 countries worldwide. Collectively, the group produces over one million transactions valued at over $320 billion annually. The organization provides its affiliates with a robust menu of products and services spanning the areas of lead generation; outcome-based learning for leaders, associates and staff; web technology and systems; and branding and marketing support, including its Luxury Portfolio International® division.
PITTSBURGH, PA (November 18, 2015) – Howard Hanna Real Estate Services, the 4th largest real estate company in the U.S.A., invites the public to try the new website for the first time today. Working collaboratively with 1000Watt, the leading agency focused on real estate and mortgage branding, marketing and innovation, the new HowardHanna.com is widely regarded as the most powerful real estate site in the entire industry. HowardHanna.com achieves new milestones in real estate brokerage navigation by combining active listings, recent sales and public records data for properties within a clean, modern design that highlights the strength of the Howard Hanna brand. It is easy to navigate and provides the information and features that consumers love. “Why did we do this? Consumers want INFORMATION!” said Helen Hanna Casey, President of Howard Hanna Real Estate Services. “We challenged ourselves to break through the thinking that limits most real estate company websites. Why can’t a real estate website serve prospective sellers as well as buyers? Why can’t we display information on every property and not just those for sale? Why can’t our agents enhance the user experience through their own contributions? Our new site demonstrates what is truly possible.” The website delivers three industry firsts: 1. Combined search for active listings, recent sales and public property records The new HowardHanna.com offers consumers something they won’t find on any other website: the ability to get details on any property, whether it’s for sale, recently sold or off the market. By combining up-to-the-minute updates from over 30 MLSs with millions of public records, we can offer any consumer – buyer, seller, or a property owner thinking of selling, a complete picture of the housing market. And by offering all of this information on our site, it gives Howard Hanna agents the opportunity to connect with prospects online in new ways. Studies show that consumers who are ‘thinking of selling’ often seek price histories and recent sales prices to gauge the market. They can now get this information at HowardHanna.com, along with clear calls to action to also get the expert assistance of a Howard Hanna agent. 2. “Hanna View” neighborhood photos People don’t just buy homes, they buy a place to live their lives. That means they want to see what a community or neighborhood is like before they make the commitment. The Hanna View feature gives them that by displaying current photos of […]
The Iowa Association of REALTORS® (IAR) is pleased to announce the hiring of Gavin Blair as the next Chief Executive Officer of the 6,800-member association. Mr. Blair is the current CEO of the Dayton Area Board of REALTORS® in Ohio. Blair oversees the over 2,400-member organization and the Dayton Regional MLS with over 3,000 members. “We conducted a nationwide search and interviewed several excellent candidates. We felt Gavin Blair was the best fit for IAR with his background in government affairs and his track record of progress and innovation in his previous positions.” IAR President Jon Yocum stated. Prior to his role at the Dayton Area Board of REALTORS®, Blair was the Government Affairs Director at the Columbus Board of REALTORS® for three and a half years. Blair is involved in several workgroups and committees at the National Association of REALTORS® including the Association Executive Committee and the Professional Standards Committee. “I look forward to leading the Iowa Association and continuing a tradition of innovation and leadership.” Mr. Blair said. Blair has earned his REALTOR® Certified Executive (RCE) Designation and is a graduate of Ohio State University with a degree in Political Science. He is a sports fan and a lifelong Buckeye supporter, and enjoys running and golfing. He is looking forward to making Iowa his new home.
Damien Huze, founder of Wake Interactive, has joined W&R Studios to focus on design of W&R Studios’ products and services. HUNTINGTON BEACH, CA (October 29, 2015) – Privately held software company, W&R Studios, announced today that Damien Huze will be joining their leadership team as the Chief Design Officer. Damien has been involved with the company since 2008. He designed W&R Studios’ corporate identity as well as consulted on the UI/UX and identity of their flagship product, Cloud CMA. Damien grew up in Paris, France. Both his parents were in creative fields. “It wasn’t until much later that I realized the impact of growing up in house where there was always a sketch being drawn, a story being written, a canvas being painted, or an object being fabricated. The trash bin full of concepts gave me awareness of the grind a designer has to go through to do valuable work.” stated Damien. Later, when he was a teenager they moved to Florida. “We have been working with Damien and his company for many years, and could not be more thrilled to have Damien join us full time.” stated Dan Woolley, co-founder of W&R Studios. “W&R Studios products have always have the reputation of great design and we can’t wait to have Damien’s influence on every aspect of our company.” W&R Studios’ products include, Cloud CMA, a web-based report generating software application and Cloud Streams, a listing alert and collaboration tool that helps agents keep more buyers. “I’ve always enjoyed working with Dan and Greg.” said Damien Huze. “Their success has been incredible. When I was asked to join their team I was thrilled at the opportunity and potential.” “Design matters.” stated Greg Robertson, co-founder of W&R Studios. “The stuff Damien and the dev team are working on is phenomenal. I can’t wait for our customers to see what’s in store” concluded Mr. Robertson. Damien now lives with his wife and 3 daughters in Boulder, Colorado. To learn more about W&R Studios and their products please visit, http://wr-studios.com About W&R Studios Founded in 2008, W&R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a “less is more” approach to software design, elegant user interfaces, and using the latest in agile programming, W&R Studios’ software applications are at […]
Minneapolis, October 19, 2015: Brian N. Larson was inducted into the Council of Multiple Listing Services (CMLS) Hall of Fame at the CMLS Conference in Kansas City on October 8, 2015. According to CMLS, “The honor is a means of recognizing and acknowledging a lifetime of leadership, energy, and intellect that improves and elevates the real estate multiple listing service industry.” During its 58-year history, CMLS has been the trade association of the MLS industry in North America, now supporting 178 member organizations that serve more than one million subscribers. Larson is the fourth leader to be inducted into CMLS’s Hall of Fame. “To many of us, Brian has been a mentor, a counselor, a contributor, a confidant, an organizer, a director, an advocate, a leader, and a friend,” said Shelley Specchio, president of CMLS and CEO of Northern Nevada Regional MLS. “He has made enormous contributions to the MLS Industry, including the refinement and promotion of IDX or Broker Reciprocity, a national policy that empowers brokers to grant listing display rights to each other for advertising on the Internet.” Larson is “of counsel” to Larson Skinner PLLC, the law firm he founded more than 13 years ago. He has been an attorney and business adviser with a national reputation for serving the real estate vertical. The firm is pre-eminent among those serving real estate multiple listing services and trade associations. Under Larson’s leadership, it focused on strategic legal advice, especially relating to collaborations of MLSs, including copyrights, data sharing, the formation of new regional MLSs, and national collaborations like the MLS Domains Association. As a lawyer, Larson has focused much of his work on intellectual property, e-commerce, databases, web branding issues, the real estate industry, and rule making for online communities. Larson left his position as managing member of Larson Skinner to take up an appointment as assistant professor in the School of Literature, Media, and Communication at the Georgia Institute of Technology (Georgia Tech) in August 2015. There he researches rhetoric and argumentation, especially in legal and professional communication, and teaches technical and professional communication. He holds a Ph.D. from the University of Minnesota. Larson’s induction into the CMLS Hall of Fame was preceded by those of Pat Bybee, Jeannette Biddle, and Peter Shuttleworth. The honor recognizes the contribution of the inductee to CMLS and the MLS industry at the close or culmination of the inductee’s career in […]
CAMBRIDGE, ON (OCTOBER 7, 2015) – Lone Wolf Real Estate Technologies, the North American leader in real estate solutions and services, announces the appointment of Rich Igou as the Solutions Architect for their office productivity platform, WOLFconnect. WOLFconnect integrates listing data from associations and real estate boards into the front and back office components of nearly 10,000 real estate brokerages in North America. “Rich joining our technology team is part of our strategic growth plan and continued investment in the eco-system of technology, partners and real estate boards that integrate with the Complete Enterprise Solution,” says Rob Overman, Chief Technology Officer at Lone Wolf. “Rich will play a key role as Solutions Architect of our front office platform, including loadingDOCS transaction management and mobile apps.” Mr. Igou joins Lone Wolf with 17 years of experience in technology development and production with expertise in project management, software development, user interface design, product management and marketing, and client consulting. Mr. Igou founded Concentric Software and built the first go-to-market next generation flex-based MLS system, which was the first truly cross-browser, cross-operating system MLS software. Mr. Igou also helped build the first iPhone, Android, Blackberry Mobile MLS with Concentric’s mobile partner and acquired multiple mobile contracts. During this time, Mr. Igou successfully installed Mobile and IDX products suite to Sandicor MLS. “My passion is building enterprise level products with a strong focus on the user experience,” says Mr. Igou. “Lone Wolf prides itself on providing exceptional client experiences and I look forward to being part of the team to continue this vision forward.” Mr. Igou’s move to Lone Wolf follows the company’s recent acquisition of ListCENTRAL, previously known as Millennium Real Estate Solution, which operates the DMS product supplied to real estate boards and association for management of all member listing data and has added to Lone Wolf’s growing portfolio. About Lone Wolf Real Estate Technologies For more than 25 years, Lone Wolf Real Estate Technologies has been the trusted source of real estate software solutions for the North American real estate industry. Lone Wolf’s experience and unmatched knowledge of the industry has provided a unique opportunity for the company to develop the Complete Enterprise Solution – an eco-system of seamlessly integrated real estate technology, services and partnerships which serve every facet of the industry, enabling brokerages and agents to operate more efficiently and increase opportunities for profitability. Each element of the eco-system […]
Recently, Partners Trust launched a new fully mobile responsive site designed to dynamically change for over 250 different screen sizes. Along with the “mobile first” web site, they launched new mobile apps for android and iOS. The design was done by 1000watt Consulting in collaboration with Partners Trust and the proprietary technology is provided by Booj. Booj (Be Original or Jealous) is the platform that powers The Enterprise Network. Booj is an interesting technology provider because they deliver a very good and well-supported solution that is exclusive to a single brokerage in a market place. I got to meet the team behind the technology last year when I was invited to take the stage and share my perspective on syndication at their annual conference. Many WAV Group broker clients are on the Booj platform and you can see the full list of brokers using their system here: http://www.independentre.com/members. 1000watt did a great job of focusing the site on sellers first – which was well executed by the development team across the entire consumer facing solution. Partners Trust’s communication strategy started with an internal rollout that included an all day Tech Summit at The W Hotel in Hollywood for the company and its agents. The campaign then moved to customers, media and then paid media at LA Times, Google, and Facebook to support the launch. Congratulations to Booj and Partners Trust on a great web site and solid communications strategy. It’s a great reminder that communications is a key component to any technology launch. By the way, it is our firm belief that technology always looks better when it is dressed in properties from Beverly Hills, CA. You can see the new site here: http://www.thepartnerstrust.com/ Check out the apps here: https://appsto.re/us/HxdS9.i ( iOS) https://play.google.com/store/ apps/details?id=com.activewebsite.partnerstrust ( Android) All too often, companies communicating new solutions to agents forget to communicate the new solution to consumers. Be mindful that there is a consumer story in launching a new service even when the application is not a consumer application. Obviously, launching a product or service that will be a new consumer benefit needs to be communicated to consumers. You would be amazed at how often brokers or MLSs will launch a new platform for the consumer benefit and not send out a press release; not market the change or benefits in the local media including radio, TV, and print. WAV Group communications can help. Our […]
In the real estate industry, the collection and distribution of real estate listing data has been a hot issue for many years, and The Great Lakes Repository (GLR) has made tremendous headway toward solving those data issues. The GLR is comprised of a group of MLSs and REALTOR® Associations (participants) in Michigan that have agreed to share listing data with other participants using a repository method of sharing. Under this method of sharing data, all participants of the GLR run their own MLSs; enforce their own set of rules; manage their own membership; control their own MLS products, but cooperate by sharing listing data in one central location. The sharing of listing data benefits all GLR Members and the consumer by providing all the listings data to all GLR Members, and at the same time eliminating the need for a REALTOR® to belong to more than one MLS, i.e.: offering MLS of choice. Over the last seven and a half years, the GLR has grown from zero to 11 Members all sharing data in their home database. The GLR recently finalized agreements with the eight (8) REALTOR® Associations that are Shareholders of Realcomp II Ltd., an MLS in Farmington Hills, MI. “We are excited to welcome these new Members to the GLR, giving the GLR a total of nineteen (19) Members representing twelve (12) MLSs sharing data,” said Dave DeRees, President of The Great Lakes Repository. Currently, the data is being mapped and is scheduled to go live on March 1, 2016. Once the new data is live, the GLR will be estimated to have over 55,000 active listings in the state, and is also estimated to have 67% of the REALTORS® in Michigan and 66% of all active and historical listings in the state. Powered by CURE Solutions Group, an MRIS subsidiary, the GLR is able to overcome the technical barriers associated with sharing MLS content through multiple geographic areas. This makes the GLR an indispensable resource for brokers and agents in the Great Lakes area. “MRIS is thrilled that the GLR is making great strides in expanding access to listing information across the state of Michigan,” said Jeff Jennings, MRIS Director of Strategic Alliances. “Over the past seven years, the GLR has proactively continued to make it easier for brokers and agents to access the information they need, and we look forward to their continued growth and success.” […]
JACKSONVILLE, Fla., Sept. 17, 2015 /PRNewswire/ — Black Knight Financial Services (NYSE: BKFS) announced today the execution of an agreement with the California Regional MLS (CRMLS) to deliver its Paragon MLS system to CRMLS’ more than 75,000 members. With the addition of Paragon MLS, CRMLS strengthens its position as a leader in the real estate industry and demonstrates its commitment to its professional members who rely on fast and easy access to MLS information. Offering intuitive and straightforward navigation, cross-browser compatibility and multi-tasking capabilities – all of which are mobile-optimized, Paragon MLS will enable CRMLS subscribers to increase productivity and grow their business. CRMLS has been steadily expanding its presence in California, now serving 35 local real estate associations, three boards of REALTORS® and one multiple listing service (MLS). In August 2015, CRMLS won Inman’s Most Innovative MLS award. Black Knight’s Paragon MLS system has received top ranking in the annual Clareity Consulting MLS Customer Satisfaction Survey for the past three years, and recently was installed in numerous new markets for MLS organizations. “It is time to break through the barrier of being limited to one MLS platform,” said CRMLS CEO Art Carter. “We have wanted to do this for some time, and we are pleased to form this partnership with the Black Knight Paragon team. Our industry is constantly evolving, and we need to be more responsive to agents, brokers and consumers who are redefining the way they work. The result of this project will give our members better choices as the vendors vie for user selection.” “It is an honor to be selected for this CRMLS initiative,” said Rich Lull, managing director for Black Knight MLS. “We commend them for their vision and leadership, and look forward to working closely with CRMLS to continue providing leading-edge solutions as the industry evolves.” About California Regional Multiple Listing Service (CRMLS) California Regional MLS (CRMLS) is the nation’s largest and most recognized subscriber-based MLS, dedicated to servicing over 75,000+ real estate professionals from 35 Associations, 3 Boards of REALTORS® and 1 MLS. CRMLS is the industry powerhouse and thrives on providing the most relevant products and services to its subscribers. www.crmls.org About Black Knight Financial Services, Inc. Black Knight Financial Services, Inc. (NYSE: BKFS), a Fidelity National Financial (NYSE: FNF) company, is the mortgage and finance industries’ leading provider of integrated technology, data and analytics solutions that facilitate and automate many of […]
Norfolk, Virginia (September 16, 2015) – Homes.com®, leading online real estate destination and provider of real estate marketing solutions, has announced the addition of REcolorado to its MLS Partnership Program. The new partnership will offer REcolorado’s 18,000 real estate professionals free exposure for their 9,500 active listings by gaining access to Homes.com’s audience of more than 13 million monthly transaction-ready consumers. REcolorado brokers can now offer their agents direct access to syndicate their listings on Homes.com, ensuring those listings are advertised accurately and updated regularly. Consumers visiting Homes.com will benefit from the improved quantity and quality of available listings in Colorado, and will have a clear path to connect directly with the local brokerage and agent representing each listing. “Our new partnership with Homes.com offers REcolorado brokers and agents listing-level control where their listings appear, while improving the quality of listings available for consumers on Homes.com,” said Kirby Slunaker, president and CEO of REcolorado. “By driving engaged consumers back to either the broker’s website or recolorado.com, everyone involved wins.” The benefits provided by Homes.com’s MLS partnership program include: Data Accuracy – More timely and accurate listing data. Prominent Branding – Clear attribution and branding for the listing agent and broker on listing detail pages. Consumer Leads – All leads from Homes.com are emailed directly to the listing agent. MLS Branding – Prominent branding for REcolorado.com as the trusted source of the listing information. Direct Links – All listings on Homes.com can include “deep links” back to the broker’s website or REcolorado’s consumer website, REcolorado.com. “The primary objective of Homes.com’s MLS partnership program is to provide timely and accurate listing information to consumers searching for their next home, and to ensure those consumers are able to connect directly with the listing agent representing the seller,” said Andy Woolley, Homes.com’s vice president of industry development. “By prominently displaying the listing broker and agent, and always sending leads directly to the listing agent, Homes.com ensures REcolorado members are able to connect directly with our transaction-ready consumers.” For more information on the benefits Homes.com can provide MLSs and their subscribers, visit http://connect.homes.com/mls/. About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes.com Connect offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by more than […]
Nashville, TN. – Crye-Leike Group of Companies congratulates Gurtej Sodhi on receiving the 2015 Chief Information Officer Award in Large Private Companies (501+ employees) category by the Nashville Business Journal. For Sodhi, who serves as Chief Information and Strategy Officer, Corporate Executive Vice President, this is his second consecutive year to win the award. The NBJ CIO Awards winners are the top technological executives in Middle Tennessee who are using IT in innovative ways to create a competitive advantage, optimize business procedures, enable company growth and impact the company’s bottom line. Winners were selected by a panel of judges based on nominations from across the community. “I am honored to be presented again with this prestigious award,” said Sodhi. “Receiving this award for the second time confirms Crye-Leike is the leader in providing innovative technology solutions to its internal and external customers, Crye-Leike’s website is also nationally recognized as a leader in providing the highest exposure for our listings while serving our customers and sales associates in the most effective manner possible.” Under Sodhi’s leadership, Crye-Leike’s Information Technology division receives year over year recognition for their award-winning work on Crye-Leike’s web site, www.crye-leike.com. Over 400,000 listings are updated every 12 minutes on Crye-Leike’s website to ensure the most accurate information. With over 12,000 visitors per day and 30 million hits per month, no local company comes close to Crye-Leike.com on internet activity. “I commend and congratulate Gurtej on his leadership and commitment to providing Crye-Leike associates and our customers with the most current technology resources,” said Harold Crye, Crye- Leike founder and CEO. Sodhi will be recognized with fellow winners at a special luncheon on Oct. 23. Crye-Leike is a full service real estate company that was founded in 1977 by Harold Crye and Dick Leike. Today, Crye-Leike is ranked as the 6th largest real estate firm in the nation and the #1 real estate company in the Mid-South. Crye-Leike has a network of more than 3,000 licensed Realtors and 112 offices located throughout a nine-state region in Tennessee, Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, Missouri and Oklahoma. More information about Crye-Leike can be found at www.crye-leike.com.
Rapattoni has been the leader in Association Management Software (AMS) for decades. Historically an Association would host the Rapattoni solution, called Magic™, on hardware owned and maintained by the Association of REALTORS®. Associations did a pretty decent job of hosting, but managing hardware servers and security has become increasingly complex and expensive. Dallas based MetroTex Association of REALTORS® with 15,000 members was among the first group of five Associations to move to the new hosted solution. The new service maintains the name Rapattoni Magic, but adds the tag, Cloud AMS. Press Release Follows SIMI VALLEY, Calif., August 19, 2015 – Rapattoni Corporation (Rapattoni) announced today that the MetroTex Association of REALTORS® (MetroTex), located in Dallas, Texas, has migrated to Rapattoni’s Hosted Magic Association Management Software (AMS) service. MetroTex currently serves approximately 15,000 members throughout Dallas and North Texas. MetroTex has been using the Rapattoni AMS product for twenty-nine years, since 1986, and they are now the fifth Rapattoni customer to move to the new Hosted Magic AMS service. Rapattoni’s hosting service relieves real estate associations of server hardware costs and expensive software licensing for their AMS systems. With robust hosting at Rapattoni’s state-of-the-art data center, the service includes managed database backups, automatic Magic maintenance upgrades, and monitored scheduler service, as well as a hosted email server for Magic’s integrated communication features. Customers that use Rapattoni’s Internet Member Services (IMS) module also receive monitored uptime for their hosted IMS site. In addition to offering Hosted Magic AMS to customers, Rapattoni is currently developing Rapattoni Magic – Cloud AMS as the next generation of its industry- leading association management software. Cloud AMS will deliver a redesigned interface and a wide range of new features, including an export builder, Invoice Cloud payment portal integration, portability for selected features on iOS and Android, and a quick menu search for faster navigation. Rapattoni is scheduled to demo the new Cloud AMS system at the Council of Multiple Listing Services (CMLS) Conference in October and at the REALTORS® Conference & Expo in November. “Our Hosted Magic AMS service lets associations run the industry’s most sophisticated AMS package without the burden of expensive server hardware, maintenance, and additional software licensing fees,” said Marc Werber, Director of AMS Software at Rapattoni. “It’s an ideal solution for associations of all sizes.” Ginny Haralson, Assistant Executive Officer at MetroTex, added, “Everything is going above and beyond my expectations. Rapattoni’s technical […]
Information and Real Estate Services, LLC (IRES Multiple Listing Service) is pleased to announce they are the new public listing display provider for the CREN MLS (Colorado Real Estate Network). Effective immediately, this new partnership merges the listing information from two of Colorado’s largest MLS’s onto one public site: ColoProperty.com®. “We are thrilled to assist brokers, buyers and sellers by displaying southwestern Colorado listings on our very popular public listing site, ColoProperty.com®”, said Lauren Hansen, IRES CEO. “As the number one lead generator for Northern Colorado listings, we will aim for similar success with the newly added Southwest Colorado listings”, Hansen added. Jeff Follis, CREN MLS CEO, said, “We saw what IRES accomplished in Northern Colorado and wanted similar success for our brokers and consumers in Southwest Colorado. We couldn’t be happier about this new partnership.” ColoProperty.com® has been owned and operated by IRES MLS since 1998. With a map search, open houses, rentals, vacation rentals and commercial properties directly from the MLS with no advertising, it has been consistently popular with consumers and brokers. Southwest Colorado properties will enhance its footprint significantly bringing an additional 9,000 active listings to the site from Montrose, Durango, Delta, Cortez, Pagosa Springs and Alamosa, to name a few. About CREN CREN is the Regional Multiple Listing Service for the Western Slope and Southwest Colorado with over 9,000 Active Real Estate listings. Their data based is comprised of more than 700 active Realtor® members that reside within 250 Realtor ® Offices. About IRES Information and Real Estate Services, LLC (IRES) was formed in 1996 as the regional Multiple Listing Service (MLS) for Northern Colorado by five Boards and Associations of REALTORS® in Boulder, Fort Collins, Greeley, Longmont, and Loveland/Berthoud. In addition to these five Boards and Associations, IRES is the MLS provider for the Estes Park Board of REALTORS®, and Logan County Board of REALTORS®. Its office is centrally located in Loveland, Colorado. Contact: Lauren Hansen firstname.lastname@example.org 2725 Rocky Mountain Ave, Suite 450 Loveland, CO 80538 Ph: 970.593.9002