Greater Alabama MLS Chooses ListTrac for Seller Reports

  Greater Alabama MLS and ListTrac put out a joint press release that you will find below. ListTrac is free, which makes it an attractive product for any MLS. We are keeping a close eye on them to see how it goes. Today, the voice of real estate seems to be the publisher sites - nobody is counting the traffic in the MLS or IDX sites. However, we know from looking at MLS activity, auto-email, MLS consumer website traffic, and, IDX site traffic that - if measured, equates to some significant consumer listing engagement. Under NDA, WAV Group has seen [...]

By |2018-05-03T21:24:02-07:00August 12th, 2014|Main category, Press Releases, Reports|3 Comments
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Real Estate Book and Homes & Land Under One Roof

Real Estate Media Holdings, LLC, a Lion Equity company, has broadened its investment in the real estate marketing space by adding Homes & Land, a leading real estate media brand, to its portfolio, along with the additional brands Estates & Homes, Rental Guide and Home Guide. The group purchased NewPoint Media Group, publishers of The Real Estate Book, in June of 2012. Both The Real Estate Book and Homes & Land publish local real estate magazines in hundreds of markets across the U.S., Canada, and the Caribbean through a network of independent business owners. In addition, both brands power high [...]

By |2018-05-03T21:24:02-07:00August 5th, 2014|Broker-Agent Information, MLS Insights, Press Releases|0 Comments
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Zillow Announces Trulia Acquisition

Two of America's third party real estate portals have entered into a definitive agreement for Zillow (Z) to purchase Trulia (TRLA) for $3.5 billion in stock-for-stock trade. The Board of Directors of both companies have agreed to the transaction which represents a 25 percent premium to Trulia Stockholders, based on Trulia's closing price on Friday, July 25, 2014. The transaction will now face regulatory approval. Goldman, Sachs & Co. brokered the transaction. Trulia CEO Pete Flint will retain that title, join the Zillow Board of Directors along with one other designee, and will remain the leader of the Trulia.com business unit. He will report [...]

By |2018-05-03T21:24:02-07:00July 28th, 2014|Main category, MLS Insights, Press Releases|0 Comments
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Goomzee Growth

MLS Mobile is a highly competitive space. There are so many companies challenging for the lucrative contracts that I am afraid to list them all here. We get press releases sent to us almost every day about who has signed a contract with this MLS or this Mobile provider. One of the things that angers me when we get these press releases is that many of them are renewals. I am not sure what is press worthy of a renewal – but that is another story for another day. Goomzee announced this week the addition of a bunch of new MLS [...]

By |2018-05-03T21:24:02-07:00July 24th, 2014|Marketing, MLS Insights, Technology Evaluation|0 Comments
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Your Spam Filter May Be a Lead Source

Leads sometimes come from humans. That’s a light joke. The point it is that when technology companies test lead capture and routing systems, they typically test them with stock lead content. Unfortunately, many real human leads do not contain stock text. Real humans write real questions and sometimes use language that may not be whitelisted for your spam filter. **It happens! One of the good ways to check your lead generation and a delivery engine is to compare reports. Look at the lead reports that you get from publishers like Trulia, Zillow, Realtor.com or Homes.com. Look at them carefully and [...]

By |2018-05-03T21:24:03-07:00July 23rd, 2014|Broker Technology Research, Broker-Agent Information, Main category, Marketing, Reports|0 Comments
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WAVinar eMails

WAVinar Invitation Our industry is moving really quickly these days.  There are so many challenges facing MLSs today threatening the viability of the entire industry!  Lawsuits, new players, technology revolutions, economic shifts….It is difficult and expensive to keep MLS leadership teams up to speed on the myriad of events, trends policies and legal issues and research affecting the business. MLS organizations and their leadership need to keep up on all of the trends so they can make proactive decisions to keep their organizations relevant.  That’s why the WAV Group created its new WAVinar series. The WAVinar is designed to provide [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Our Services, Technology Evaluation|0 Comments
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Can you Trust Your Digital Signatures?  Top 8 Ways to Know for Sure

Legal contracts are a critical part of real estate. Real estate professionals need to be sure they're providing tools to customers that protect their clients' interests as well as their own.   WAV Group with the cooperation of Docusign and Instanet have put together a set of best practices you can use to evaluate the Electronic Signature solution you may be using. Click HERE to download the information HERE. It's not always easy to sort out what those tools are, however. A simple search for "electronic signatures" on the App Store or Google Play will yield dozens of results. How can [...]

By |2018-05-03T21:24:04-07:00July 15th, 2014|Broker-Agent Information, Main category, Strategic Planning|0 Comments
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Broker Owned Portal

I have had a lot of interesting conversations with Associations of REALTORS, Broker groups, MLSs and REALTORS about portals. The same conversation has gone on for years. Used properly, they can be productive tools for online marketing. Used poorly, they can be a problem. A chief concern among brokers is that they do not participate in the revenue from the success that portals have. Simply stated, brokers understand that content has value and they recognize that others are realizing that value on the backs of their data assets. Feel free to agree or disagree. Real estate brokers around the world [...]

By |2018-05-03T21:24:04-07:00June 24th, 2014|Broker-Agent Information, Main category, MLS Insights, Press Releases|0 Comments
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Building Support Into Your Software

Technology companies are constantly battling usability in real estate. Among our user ranks, we find a great human challenge – the 55-year-old real estate professional. This is the customer. There are some firms that do it right, and others that do it wrong. I recently saw a great example of software done right, and it is worth sharing. The example illustrates how you can improve software usability by putting help options immediately next to software fields and button functionality to explain them to the user. One of the most difficult software solutions for usability in real estate is the listing [...]

By |2018-05-03T21:24:05-07:00June 24th, 2014|Main category, MLS Insights|0 Comments
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Top 5 Articles of the Week

WAV Group partners, Mike Audet, Marilyn Wilson, and Victor Lund are founders of RE Technology and RETechnology.com. Today that site reaches 750,000 real estate agents and brokers through partnerships with more than 90 MLSs who deliver subscriptions to RE Technology as a member benefit. Each week, RE Technology publishes a notification to MLSs that lists the top 5 most heavily viewed articles of the week. This list goes out to our MLS partners who may, in turn, republish the articles in their own newsletter, blog, or develop content ideas for their training or communications programs. Below is the RE Technology [...]

By |2018-05-03T21:24:05-07:00June 24th, 2014|Broker Technology Research, Main category, Marketing, MLS Insights|0 Comments
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Euro Net Privacy Calls Brokers to Action

I have often been heard shouting about consumer privacy in real estate. Brokers and agents toss listing content onto the web with little care for their ability to take it down. If you ask a seller if they want their home advertised online with a dozen or a hundred photos of every quaint nook and cranny of their home – they shout a jubilant YES! If you ask a home buyer if they want the photos of their daughter’s new bedroom published on 200 real estate websites, they scream a resounding NO! Brokers have not faced any legal action regarding [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, Marketing, MLS Insights|0 Comments
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Technology Self Audit For Real Estate Companies

If you are a mega broker, with thousands of agents, you will have an IT department that watches over your software and technology infrastructure.  If you are a small or medium size broker, that chore usually falls to you, much like it does for us, in our consulting company.  We watch real estate technology on a daily basis and advise some of the best technology companies in the business on how to improve their product’s user interface, how to put together marketing and communication plans and many other services, and even for us, this is a daunting task.  Every time [...]

By |2018-05-03T21:24:09-07:00June 13th, 2014|Main category, MLS Insights, Technology Evaluation|0 Comments
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