Real Estate Book

Real Estate Book and Homes & Land Under One Roof

by Victor Lund on August 5, 2014

Real Estate Media Holdings, LLC, a Lion Equity company, has broadened its investment in the real estate marketing space by adding Homes & Land, a leading real estate media brand, to its portfolio, along with the additional brands Estates & Homes, Rental Guide and Home Guide. The group purchased NewPoint Media Group, publishers of The Real Estate Book, in June of 2012. Both The Real Estate Book and Homes & Land publish local real estate magazines in hundreds of markets across the U.S., Canada, and the Caribbean through a network of independent business owners. In addition, both brands power high traffic consumer websites, RealEstateBook.com and HomesandLand.com, with millions of homes listed for sale, as well as mobile, social, and direct mail marketing tools for real estate professionals. “Real estate marketing, and specifically, locally distributed print advertising, is a very strong business model,” said Ari Silverman, Co-founder and partner in Lion Equity Partners. “Reaching local buyers and sellers is paramount to an agent’s business, and hyper local offline advertising does that very effectively. We’ve experienced this with The Real Estate Book and feel that adding Homes & Land will strengthen our investment in the industry and further build the return to our investors.” A recent study conducted by Borrell Associates on the marketing spending habits of agents, brokers, and builders indicates that they have not abandoned their commitment to local print as part of an integrated marketing strategy. In fact, the forecast suggests spending will increase. The category represents nearly 650 million in spending and is expected to continue to grow 8% over the next 5 years. “Many would have you believe consumers shop for homes exclusively using the web,” said Scott Dixon, President of NewPoint Media Group, publishers of The Real Estate Book. “Our experience is that when a consumer is in the zone, in terms of shopping for a home, any and all information regarding the most important financial investment in their lives is deemed relevant and useful. Local real estate magazines offer a useful reference point for shoppers and a way for top real estate agents to distinguish themselves from others in the market who rely solely on their company’s website and Zillow or Trulia.” “Zillow and Trulia, who announced their consolidation earlier this week have effectively become a public MLS system, while our offering is targeted to showcase those premier agents who offer their clients marketing services […]

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