Delivering on Your Own Brokerage’s Secret Sauce

Real estate brokerages need to identify a meaningful, customer-centric benefit they can deliver that is true to their brand and yet meaningfully different than competitors. We have helped tons of brokerages, tech companies and even MLSs figure out how to differentiate themselves from others.

By |2021-07-26T17:57:52-07:00July 27th, 2021|Marketing, Our Company, Our Services|0 Comments

Brand Refresh Creates Big Opportunities

I will always vividly remember riding to a meeting with a large broker in Marin County, California back in 2002ish. We were discussing the brutal competition among brokers in Marin County. At the time, Keller Williams did not have much of a presence in San Francisco or Marin. I was wondering why Keller Williams had failed to grow as they have in other markets. Moreover, Century 21 was conspicuously missing from the market altogether. Coldwell Banker was huge, along with Pacific Union. A bunch of independent brands like Frank Howard Allen and Melissa Bradley Real Estate were performing well in upper Marin. Decker Bullock held their own with the large firms in Southern Marin.

By |2018-03-05T10:45:29-08:00March 5th, 2018|Broker-Agent Information, Main category|0 Comments