real estate survey

ThoughtLeaderSurvey

An unprecedented 73% of top real estate executives say the U.S. economy will improve or improve significantly. That’s the highest level of confidence real estate leaders have expressed since Imprev started its annual Thought Leader Economy & Housing Outlook Study in 2012. These numbers are simply stunning. Top real estate executives’ confidence in America’s economy has more than doubled since October 2016. Then just 32% said the U.S. economy would improve or improve significantly. The 2016 survey was conducted immediately prior to the U.S. presidential election. The highest confidence level prior to the current study was 54% in 2012. The biggest surprise in the survey data: for the first time, it broke the “closer to home” trend. Every year, the Imprev Thought Leader Survey asked top real estate leaders about their confidence in the economy, the broke it down: local economy, state economy, U.S. economy and World economy. And every single year, the same results: real estate leaders expressed the most confidence in the local economy, second most confidence in the state economy, third most confidence in the U.S. economy, and the least confidence in the World economy. It made sense: one has more influence and knowledge about one’s local economy, so naturally, the closer to home  the economy, the greater the confidence. Except when it’s not: As in 2018. That’s right. This year, for the first time, real estate leaders expressed the most confidence in the U.S. economy. That has never happened before. To give you an idea of the typical contrast, Renwick Congdon, CEO of Imprev and father of the Thought Leader Survey, says, “Take 2013 for example: 46% of real estate leaders were more confident in their local economy, 39% were more confident in their state economy and 21% were confident in the U.S. economy.” This year’s confidence levels, says Congdon, “Leaders were more confident in the U.S. economy (56%) than either their own local economy (49%) or their own state’s economy (40%).” Call me stunned. Real estate leaders confidence in Housing was equally bullish and at record levels as well. Overall, half of real estate executives said that the housing market will improve or improve significantly this year—a large jump from last year’s 38%. Housing confidence levels for the coming year had steadily dropped from 2012 to 2016. Broker challenges Wisely, Imprev also asks real estate leaders heading into the New Year to reflect on their […]

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Results From Real Estate’s First HyperLocal Survey

by Kevin Hawkins on December 13, 2017

Hyperlocal

WAV Group and other consumer research have consistently shown that buyers want neighborhood expertise above all else. It’s more important to consumers than an agent’s ability to negotiate or communicate. It’s often even more important to consumers than trust. So you would think that the most common agent business model would be designed to exploit that opportunity, right? But you would be wrong. Yet if you ask agents, they will tell you they indeed have deep local expertise – often they see themselves as being the “top” local expert. But if you look at what they do in their day-to-day business, they certainly don’t market their business or themselves that way. That’s some of the findings of the first-ever Hyperlocal real estate study WAV Group recently conducted for Colorado based technology firm, zavvie. The headline for the survey could very well read: “Agents, teams and brokers say one thing, do another.” Importance of HyperLocalism WAV Group found that a stunning 95% of agents, teams and broker-owners and real estate exes say local market knowledge is either “Very Important” or “Extremely Important” to their consumer clients. Two-in-three say it is “Extremely Important.” Hornung, CEO and Co-founder of zavvie, points out that real estate pros by and large are just are not making HyperLocal marketing a priority, despite all the research that shows how important it is to the consumers. Hornung explains that HyperLocal agents and teams focus their marketing activities specifically on a neighborhood or group of neighborhoods, which Hornung says is generally 3,000 homes or about 10,000 people. But only about 1 in 8 agents actually say they specialize in neighborhoods. “In fact, the study found that most real estate professionals are doing the exact opposite of HyperLocal marketing: they are casting the largest net, trying to throw draw their marketing circle as broad as possible,” Hornung points out. Not Really Local The study found that more than 60% of individual agents and 65% of teams say they “specialize” in a large regional or metro area. That’s like saying you “specialize” in collecting transportation or cars, versus rare Ferraris. “You can’t even specialize in a city or a town – its just too big of an area, geographically to be a ‘go-to expert’ that knows every single home in that size of a market. Yet that’s what folks were claiming,” says Stefan Peterson, COO of zavvie. There really is “a […]

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Multi Functions

Gain perspective about your MLS Services and Support Offerings. Do you want to be the best MLS you can be?   Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer? If so, WAV Group can help you.  We’re offering a FREE service to the industry to evaluate the current state of MLS services and support. WAV Group would like to invite each of our readers to participate in our upcoming nationwide MLS Services and Support Survey.  As in past years, the WAV Group survey will measure awareness, adoption and attitudes about the services and support offered by MLS organizations throughout North America. The WAV Group 2017 MLS Services and Support survey will measure the attitudes of MLS leadership and staff AS WELL AS daily practitioners and users of MLS services.  We believe that it is critical to understand the feedback and insights of both of these important groups. Results of the FREE Survey will be shared with the industry. Individual market results will also be shared with participating MLS organizations as requested. For the first time the WAV Group MLS Services and Support Survey will ALSO include questions to uncover the most interesting ways for MLSs to continue to improve the services and support they offer.  This section of the survey will help MLS technology providers and MLS organizations help outline the path for continual improvements in relevance and customer satisfaction. If you would like to participate in the survey, please register here and we’ll contact you with the details. If you have any questions about the survey, feel free to reach out to me at Marilyn@wavgroup.com. Thanks so much for your participation! CLICK HERE to register:

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Announcing WAV Group’s 2017 MLS Services and Support Survey

by Marilyn Wilson on September 6, 2017

WAV Logo

It is critical that every MLS continually evaluate its technology service offerings and support provided.  WAV Group would like to provide a FREE service to the industry to evaluate the current state of MLS services and support available today. WAV Group would like to invite our readers to participate in our upcoming nationwide MLS Services and Support Survey.  As in past years, the WAV Group survey will measure awareness, adoption and attitudes about the services and support offered by MLS organizations throughout the United States. As in past years, the WAV Group annual survey will measure the attitudes of MLS leadership and staff as well as daily practitioners and users of MLS services.  We believe that it is critical to understand the feedback and insights of both of these important groups. Results of the FREE Survey will be shared with the industry. Individual market results will also be shared with participating MLS organizations as requested. If you would like to participate in the survey, please register here and we’ll contact you with the details. Thanks so much for your participation! CLICK HERE to register:

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