real estate technology research

MLS iPad apps have NOT gone far enough yet

by Marilyn Wilson on February 19, 2012

Realtor.com iPad app

Recently, WAV Group has completed several customer satisfaction surveys from around the country in the Southwest, Mid-West, Southeast and Mid-Atlantic regions. In every case there has been a lot of discussion and requests for more MLS access via smartphones and especially for iPads and other tablet devices. While many MLSs think of their iPad application as a property search tool, agents want their MLS iPad apps to go much further than that. Even for those that have launched Tablet solutions, there are two major areas of dissatisfaction that MLSs need to address to make mobile MLS applications truly useful for their agents and brokers. Setting up a listing in the field First, agents are demanding that an iPad application become “THE” place to set-up a listing.  It makes sense considering that the agent could access the iPad application while they are in the home of their seller.  It’s not enough just to view properties from an iPad. Agents want it to become their core tool for setting up new listings. They would like to be able to take photos of the rooms and upload them in real-time. Ideally, the system will be able to easily indicate which room the photo is from and allow the agents to easily set the priority of display for the main photo from the application as well.

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