It seems obvious that brokers should be routing leads to agents who know the customer, yet they don’t. Aidentified fixes that, creating a better customer experience and improving lead conversion by simply connecting the customer to an agent who has some sort of known relationship. That’s a game-changer.
In real estate, word-of-mouth marketing is everything. With consumers, it drives repeat and referral business. Technology used by top producing brokers, agents, and teams influences others to use products.
Agents do not want to do a Facebook Live, then a LinkedIn Live, then a Youtube Live, then a Twitter Live through periscope. There is now a solution.
A clearly communicated story is the backbone of a strong marketing strategy. And the basis for your communications tactics.
More evidence of how well-poised real estate is for a rebound comes from one of America’s most established and largest broker technology solutions providers. Delta Media Group disclosed nice gains in website traffic and organic lead generation performance of brokerage websites it provides to brokerages of all sizes despite the pandemic. The biggest wow: the remarkable low cost, as well as the resilience of organic lead generation. Victor Lund, founding partner here at WAV Group, points out that many brokerages pay between $35 to $100 or more per online lead. Delta is reporting that from January through May 2020, brokerages [...]
Myra Jolivet is an outstanding storyteller and a stellar public relations professional. I met Myra when she was at MLSListings and immediately was captivated by her brilliant positive energy and her sharp mind. As I got to know her, I was even more enthralled. I have met and worked with dozens of communications and PR pros over the years, and Myra stands out as simply one of the best. Our big news: She is now part of the WAV Group team. Victor and Marilyn have had the pleasure of knowing Myra and working with her for many years. She is [...]
A notable portion of real estate industry vets-- agents or otherwise, report some form of legal background or experience. October Research released a report this month endeavoring to provide clarity on which markets operate under such regulations, and what correlation these answers may have to the connection between real estate and the law.
Broward, Palm Beaches and St. Lucie Realtors® and their MLS, BeachesMLS launched their Virtual Open House functionality with a big SPLASH this week! They launched an entire website dedicated to Virtual Open Houses, akin to Open House websites MLSs have hosted in the past
Delta Media, just launched DeltaNET 6 at the Leading RE conference last month. They will host a Zoom Webinar tomorrow, Introducing Virtual Open House Support & Virtual Showing Requests, Mar 26, 2020 at 11:00 AM ET / 8 am PT with registration available HERE.
Inman Connect NY in January for me was one of the best Connects I have experienced in quite some time. I am admittedly jaded. I have missed but a handful of Connects.
WAV Group built their mobile app to demonstrate a communication strategy that we believe will be vital for Franchises, MLSs, Brokers, and Realtor® Associations in 2020.
The last time we wrote about HomeSmart was in 2017 after they acquired Denver, Colorado based Cherry Creek Property with 1500 agents. Now they will be converting TriStar Realty, a firm serving Maryland, Virginia, and the District of Columbia. TriStar’s designated broker, Cindy Sinanan will stay on in that role.
