Ben is No. 1, again: Caballero tops all REAL Trends Thousand list since 2013

Every year since 2013, one individual real estate agent has sold more homes annually and also led everyone in total sales volume on REAL Trends' annual list of top agents. Ben Caballero's individual production numbers for last year are astonishing. More than 5700 homes sold with a total sales volume of $2.25 billion. The massive stack of MLS data showing he was the sole listing agent on each of his 5,778 homes sold that he provided REAL Trends proves this incredible accomplishment. It's important to note that Ben has never had a team, been part of a team, or shared [...]

By |2020-06-21T07:48:28-07:00June 21st, 2020|Broker-Agent Information|0 Comments
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Delta Media Launches Virtual Open Houses Platform Wide

Delta Media, just launched DeltaNET 6 at the Leading RE conference last month. They will host a Zoom Webinar tomorrow, Introducing Virtual Open House Support & Virtual Showing Requests, Mar 26, 2020 at 11:00 AM ET / 8 am PT with registration available HERE.

By |2020-03-26T15:56:04-07:00March 25th, 2020|MLS, Technology|0 Comments
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May We Please Start Saying “My pleasure” Instead of “No problem”?

Customer service in real estate is paramount. It’s a key differentiator promoted by the vast majority of brokerages and agents. It's vital because real estate is a relationship business.

By |2019-09-09T06:13:17-07:00September 3rd, 2019|Broker-Agent Information, Marketing|8 Comments
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The Problem With Real Estate Is That Nobody Cares About Quality

As a Founding Partner at WAV Group consulting, I have the opportunity to talk to fund managers about their investments in real estate. Some investors are focused on supporting public companies such as Realogy, RE/MAX and others are betting against them with short positions. The truth is that we do not ever know the position of the investors when they ask questions. We just answer them as best we can. On a call this morning, I was asked a profound question about customer experience in two parts. Part 1. What brand has the highest customer satisfaction rating? Part 2. What [...]

By |2018-05-03T21:22:47-07:00May 31st, 2017|Broker-Agent Information, Strategic Planning|0 Comments
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Homes Portal Jumps Into Responding To Consumers

The top online real estate search destination Homes.com recently announced a new lead conversion tool that solves one of the industry’s most puzzling weaknesses—timely consumer responsiveness. More than half of real estate consumers consider response time before selecting their agent. Yet, research by WAV Group indicates that 48 percent of buyers never receive a response and those that do wait an average of 15 ½ hours. The Instant Response Technology (IRT) by Homes.com, comprised of a fresh Lead Concierge service and a location-based application TalkNow, aims to boost REALTORS’ ability to successfully capture those leads by enabling faster direct communication with [...]

By |2018-05-03T21:23:01-07:00November 17th, 2016|Broker Technology Research|0 Comments
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RESO Continues to Expand it’s Influence and Leadership

The dedicated staff at the Real Estate Standards Organization (RESO) and thousands of volunteers from companies across the globe have labored away at the arduous task of creating consistent data standards to be used by all MLSs, technology companies and brokerages.  They have set the stage for a ton more efficiency and innovation in our industry. The RESO Data Dictionary is now available through nearly 550 MLSs across the country serving nearly 1.2mm REALTORS® today and the RETS data transportation standard has been adopted by every MLS organization and successfully utilized over the past 16 years since its inception. RESO’s [...]

By |2018-05-03T21:23:10-07:00August 2nd, 2016|Broker Technology Research, Broker-Agent Information, Marketing|0 Comments
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MLSListings Offers RatePlug’s New Mortgage Technology to California Brokers & Agents

Many real estate brokers have modified their strategy with their mortgage affiliations as banks have fled the JVs and other joint arrangements. This has opened the door to MLSs like MLS Listings to partner with RatePlug to display live mortgage rates from leading local lenders. Let’s face it, for most families, it’s not the price of the home but rather the monthly payment that triggers affordability. Agents who can secure the lowest interest rates for their clients can leverage that to put deals together. A great thing about RatePlug is that brokers can invite their mortgage partners to display their rates [...]

By |2018-05-03T21:23:15-07:00May 10th, 2016|Broker-Agent Information, MLS Insights|0 Comments
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California Regionals Breaking Ranks

February is the month of love, but in the case of California Regional MLSs, it may be the month of divorce. There are regional MLSs in California that are in the midst of breaking up. On the surface, this looks like an asymmetrical strategy relative to the regionalization monster that is devouring MLSs across the nation. Perhaps below the surface, collapsing an existing regional may be the first step to creating a New World Order. When most regional MLSs were created, Associations of REALTORS® funded the companies. They are for-profit companies on paper, but typically build reserves then run the [...]

By |2018-05-03T21:23:23-07:00February 10th, 2016|Main category|0 Comments
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Howard Hanna Promotes 5700 REALTORS on Realtor.com

Today’s real estate broker faces some difficult decisions when it comes to online advertising. The choices are often predicated upon what your competition is doing; what sellers demand; traffic and leads generated by your website or franchise website; website owner terms of use; who gets the lead; who pays – agent or broker. It is really quite a mess. It is so bad, that many large firms have walked away from it entirely and leave it up to the agent. Other firms have taken the proverbial bull by the horn and worked hard to market listings online is a very [...]

By |2018-05-03T21:24:04-07:00June 26th, 2014|Main category, Marketing, Strategic Planning, Technology Evaluation|6 Comments
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Broker Owned Portal

I have had a lot of interesting conversations with Associations of REALTORS, Broker groups, MLSs and REALTORS about portals. The same conversation has gone on for years. Used properly, they can be productive tools for online marketing. Used poorly, they can be a problem. A chief concern among brokers is that they do not participate in the revenue from the success that portals have. Simply stated, brokers understand that content has value and they recognize that others are realizing that value on the backs of their data assets. Feel free to agree or disagree. Real estate brokers around the world [...]

By |2018-05-03T21:24:04-07:00June 24th, 2014|Broker-Agent Information, Main category, MLS Insights, Press Releases|0 Comments
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Reproposed QRM rule eliminates down payment requirement

The relationship between home buyers and mortgage banks if fundamental to real estate. Nothing can be more of a barrier to home ownership then a big down payment requirement. The National Association of REALTORS® indicates that the average American family would need to save for 25 years to afford a 30% down payment on a home loan. Without a change in this requirement, the rule would have taken effect on January 1st, removing access to loans for half of America. The National Association of REALTORS® has been in congress fighting hard to strike the minimum downpayment requirement of 20% on [...]

By |2018-05-03T21:24:28-07:00September 5th, 2013|Main category|0 Comments
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