WAV Group supports brokerage companies in selecting and implementing marketing automation software. Firms of all sizes need and easy to use, a one stop shop for agents to access all of the marketing tools that power their success. Last year we worked with Hunt Real Estate and others as they integrated their chosen solution into their broker back office solution. Dan Mirsky of Hunt Real Estate will be joined by marketing executives from Berkshire Hathaway, Coldwell Banker, and RE/MAX to share their perspectives on the experiences they have had with marketing automation. Joining the call with be automated marketing software provider, Bill Yaman, President of Imprev. Yaman will outline current and future trends that his firm is developing against. Please accept this invitation and join us on February 2nd, 2016 at 10 am PST/ 1 PM EST. The webinar will be recorded and distributed afterwards. If you cannot make it, that is ok – just register and we will send you the video to review at your leisure and for sharing with your leadership. The integration allows the broker and agent marketing plan to be triggered around specific business marketing strategies. Marketing Listings Recruiting New Customer Marketing Customer Retention Marketing
Norfolk, Virginia (July 21, 2015) – Homes.com and RE/MAX, LLC (NYSE: RMAX) are renewing and expanding their long-standing technology and advertising agreement. RE/MAX has selected Homes.com to power the remax.com website and the RE/MAX suite of mobile applications through 2017, extending the relationship that began in 2005. “We’re thrilled that RE/MAX has once again selected Homes.com to power the most important elements of their online marketing efforts,” said David Mele, president of Homes.com. “We offer RE/MAX and its Affiliates a unique approach, combining our innovative technology services with our vast consumer reach. Together, we are leveraging the audiences of Homes.com and Remax.com to build traffic and deliver leads from both websites efficiently and directly to RE/MAX sales associates.” As part of their expanded agreement, RE/MAX and Homes.com will launch a co-branded edition of the Homes.com Connect lead management and marketing platform later this year in RE/MAX Company Owned regions, serving as an upgrade to the current RE/MAX LeadStreet system. Homes.com Connect will offer RE/MAX agents a robust contact and lead manager, listing management, email marketing system, third-party lead aggregation, social prospecting and more. The agreement also includes launching a new, fully-responsive version of remax.com. RE/MAX will utilize Homes.com’s in-house design team to create a fresh look for remax.com, a trusted consumer resource. “For nearly a decade, RE/MAX Affiliates have had much success with the Homes.com platform through its quality lead generation and premier marketing techniques,” said Tim Drouillard, RE/MAX senior vice president, information technology. “We’re excited to continue our relationship and enhance the many marketing opportunities available from Homes.com.” About Homes.com Homes.com is a leading provider of real estate marketing and media services, including brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation. Homes Connect by Homes.com offers the real estate industry’s first-ever all-inclusive marketing platform for agents and brokers featuring single-login convenience. Homes.com is visited by more than 13 million consumers each month to search nearly four million properties for sale or rent, to locate real estate agents in their area and to find useful home buying tips. For more information, visit www.Homes.com. For more media information: Patty McNease Patty@Homes.com
Today, not a single agent among the nearly 3,000 that staff 170 RE/MAX of New Jersey offices is marketing a single listing. That’s because their marketing is on ‘Autopilot.” That’s the name of RE/MAX of NJ’s new marketing automation solution. Not one of their agents has to lift a finger to market a listing: It is being done for them, automatically, for every single listing. Autopilot creates, publishes and distributes both digital and print marketing material, including a printed “Just Listed” flyer and postcard, a digital ePostcard, a Single Property Website for the listing, a Virtual Tour and posts a YouTube Video slideshow of the listing photos. Using responsive web design, everything is mobile friendly, meaning it all looks great on every device. RE/MAX of NJ is literally creating a marketing campaign for each listing. Perhaps best of all, it’s all being created from listing data, which means it uses the information the agent has already entered. Let’s do the math. Say it takes just two hours for the average agent to create, publish and distribute all of these materials. It probably takes a lot more than that, but let’s be conservative. After 5,000 listings, that’s 10,000 hours. That’s 1,250 workdays (8 hours) or more than three years of productivity savings. So the question is why isn’t everyone jumping on the marketing automation bandwagon? I believe the answer is, they will be. With these kinds of numbers in terms of productivity add, the ROI is ridiculously sweet. But there are other reasons automation will be a mainstay in real estate marketing. After productivity boost comes the benefit of brand consistency. This is where real estate marketing is unique: Agents often create the vast majority of their own marketing materials. Attempting to maintain brand consistency and quality control in marketing materials created by more than a million licensed agents is harder than herding cats. Franchises and major regional brands know this. Marketing automation solves this problem. Next comes guaranteed frequency. Broker owners love this about marketing automation. They know that all of the key materials needed to promote a property are not only being created and published, but they are being distributed. That’s huge because the idea that every agent creates all of the marketing pieces for each property is a fairy tale, because life happens. Autopilot has one more feature that is key to marketing automation: Automatic updates. Business rules […]
Marketing is a key component to success in real estate. I hate stating the obvious, but if you don’t start with it, one can hardly understand the reality of the impact that the cost of marketing has on the adoption and utilization of marketing plans by various segments of real estate professionals. Franchise giant RE/MAX announced an agreement with Imprev for marketing solutions. You can see the program in the video below. In the past, the fee for access to these marketing tools was $299 per year. For the sake of argument, lets presume that the pricing is fair. Judging from our appraisal, it would be a fair price at $1000 per year. That is where the price barrier comes in. RE/MAX just launched the Imprev program for free – no cost to the agent. Here is why. Top producing agents do not blink at $299. That is the cost of dinner for two and a bottle of wine at a nice restaurant. Agents who do transactions every month or two are always marketing and they use the tools provided by the franchise and broker and flourish other marketing plans over the top as their secret sauce. This is the top 20% of agents in real estate. The middle 60% of agents in real estate do somewhere between 3 and 10 transactions a year. This is a mixed bucket. Some use the marketing programs and some don’t. In truth, it depends on the economic vitality of the household at the time when the marketing investment is demanded. Some of these agents will make the investment. Others will hold off and hope for the best. Still others will totally ignore it and not do any marketing that is not free. The bottom 20% of agents is the worst group at adoption of marketing solutions. They are broke, or only do real estate part time. They do between 0 and 3 transactions per year. So, why did RE/MAX go with free marketing? Because, marketing works and it works every time. It is good for the brand, good for the agent, good for the broker, and amazing for the consumer. RE/MAX is raising the bar. In truth, they are matching programs offered today by other franchise brands too. It keeps them competitive. The philosophy of RE/MAX has always been to keep costs low and commissions high. This fits, even if it burdens profits […]
January 16, 2013 (New York, NY)– RE/MAX agents will be getting a “digital upgrade” to their Design Center with the ability to create mobile-ready Single Property Websites, YouTube enabled videos, and dozens of professionally written marketing campaigns for email, print and mail, and social media. This new suite of products, which will be available to over 70,000 RE/MAX agents in the U.S. and Canada beginning in January, delivers advanced mobile-enabled technology and engaging consumer content to help agents sell more homes and develop their personal brands. RE/MAX agents can use the new automated marketing campaigns to target first-time homebuyers, move- up buyers, sellers, and investors as well as stay in touch with past customers. Integrated into the RE/MAX Design Center, which seamlessly shares data with RE/MAX LeadStreet, agents can begin marketing to prospects as soon as a lead is created. The new YouTube-ready videos allow agents to pull in their listing data from LeadStreet to create home video tours and post them to their individual YouTube accounts – which play on all mobile devices. Agents can also create promotional videos to enhance their company and personal brands as well as create local area tour videos to help dramatically increase Search Engine Optimization (SEO). The new Single Property Websites use the latest in “responsive web design.” This technology automatically adjusts the website’s layout based on the size of the user’s screen, eliminating the need for separate mobile, tablet and PC websites. “RE/MAX continues to lead the industry with inventive and integrated technologies that make it easier for agents to reach buyers and sellers,” said Mike Ryan, RE/MAX Executive Vice President, Global Communications and Branding. “These new modern marketing products address the growing digital orientation of consumers who are living in a mobile-centric world.” RE/MAX Associates can learn more about the Premium products through free webinar previews provided by Imprev beginning the week of January 20th. Demonstrations of the new products are exclusively for RE/MAX agents who send an email to email@example.com from their RE/MAX email address. Product Details Agents can purchase any of these modern marketing products independently: Premier Agent Campaigns, Premier Video-based Home Tours and Premier Agent Single Property Websites are each available for an annual subscription of just $199. However, all three offerings also are available in the “Premier Agent Plus” package for a special price of $299. Premier Agent series of products and the RE/MAX Design Center are […]
Divorce happens in life and in business. Keeping a relationship together over a long term requires faith and dedication. When issues arise, strong partnerships raise to the occasion. Online competition is fierce today. RE/MAX is crushing all other franchises in America in terms of visits and page views, but there are new competitors now – publishers. It is harder to stay competitive unless you have a great team. There is always fear in any relationship. Fear that something could be better if you were partnered elsewhere. My goodness – look at the divorce rate in America. But today’s post is about a love story between two companies – companies that respect each other, companies that work together, companies that anticipate a life together. Congratulations to RE/MAX and Homes.com for renewing their VOWS. Homes.com and RE/MAX® Launch New Online Strategic Partnership Homes.com selected to power remax.com and create new mobile apps suite (Norfolk, VA, March 6, 2012) —Homes.com and RE/MAX, LLC, announced today the launch of a major new online marketing partnership. RE/MAX has selected Homes.com to power the new remax.com website and the newly released suite of RE/MAX mobile applications for Apple and Android mobile devices. The two organizations will also be launching collaborative efforts to market Homes.com local advertising products and the new Homes Connect marketing platform to RE/MAX Sales Associates throughout North America.