RESO Conference

Data is Power and You Have the Power Brokers!

by Marilyn Wilson on August 23, 2017

Reso Fall Conference

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn how to leverage standardized real estate information that has been built by the Real Estate Standards Organization. Thanks to the great work of four brokers that serve on the RESO Board of Directors – Alon Chaver, CIO of HomeServices of America, Craig Cheatham, CEO of The Realty Alliance, David Gumpper, CTO of Michael Saunders and Co., and Tom Flanagan, CTO of The Group, RESO standards are designed specifically to help brokers gain a competitive advantage online.  The recent Data Dictionary 1.6 Release includes literally thousands of ways for brokers to attract and engage consumers online. If you want to learn more about the best ways to take advantage of the great work produced by the hundreds of RESO volunteers and staff, join me at the RESO Fall Conference.   It’s a GREAT conference – it’s intimate so you can have meaningful conversations with brokers and their tech companies to learn how to get a competitive edge online. Register NOW New this Year!  Broker Business Solutions Workshop Standardized data is now being leveraged in practical ways to make it easier for brokers to expand into new markets, and make broker websites more engaging.  There will be a host of brokers on-stage talking about the marketing advantages and cost-savings being realized by using RESO Standards. REGISTER TODAY! Learn About These Exciting Business-Building Topics! Effective ways to capture the Green consumer How to tap into tomorrow’s online search The Brokerage of the Future with predictive analytics, virtual reality and artificial intelligence Capture significantly more leads with your mobile app and website. And many more….. REGISTER TODAY!  I look forward to seeing you there!

{ 0 comments }

Reso Fall Conference

Brokers, even those that invest significant money in their online presence struggle to engage potential customers. In just about every market, brokers have taken a backseat to venture-backed sites that are constantly launching new bells and whistles to capture the attention of potential home buyers and sellers. There’s been a group of hard-working technology leaders at work creating the Real Estate Standards Organization or RESO, as it is called. This smart community of thinkers, led by many of the largest broker organizations including Keller Williams, Home Services of America, REALOGY, Watson, Crye-Leike, Leading Real Estate Companies of the World, The Realty Alliance, Michael Saunders and Company, The Group and many others, has built a standardized way to describe real estate used for websites, marketing tools, back office systems and just about every system that brokers use today that are dependent on MLS information. So, what does that buy a Broker in everyday, practical terms? Lots of things.  I am going to explain just one of them that can be a huge advantage for a broker website. Consumers bounce around a lot today when they’re searching for properties. They might look at a home on their phone as they drive by it. They really like it from the outside and want to save it for later to share with their spouse and their REALTOR®.  That evening they might be at home reviewing properties on their laptop while they’re watching television. They find a few more that they like. They want to save them so they can share it with their REALTOR in the morning. Because they’re actively looking for a home, they also have set up a saved search on their broker’s website so they can watch the market. Today, most consumers save properties in multiple websites and on multiple devices making it really difficult for them and their agent to keep track of all of the homes they might be interested in. RESO now allows  a broker to be able to sync what a consumer is doing into their lead management tools and their mobile solution seamlessly, as an example… As the consumer changes the search in one of the places, the agent is notified of the consumers updated preferences and can better assist. Richard Renton, CEO of Triad MLS and Secretary for RESO says “RESO has created a standardized way of defining and displaying saved searches and favorite properties […]

{ 0 comments }

Register Now For The RESO Fall Conference

by Marilyn Wilson on July 8, 2016

RESO Fall Conference Promo

RESO Fall Conference: October 24-26, 2016 Nashville, TN RESO Conferences have become a CAN’T MISS event for MLSs, Brokers and Technology Partners. The 2016 Fall Conference is no different. Join the industries leaders, movers and shakers, and your peers for a look into the future of real estate standards. Three ways to enjoy of the 2016 Fall Conference: Participate in a variety of Workgroups Contribute to the future of standards Join the NEW Business/Broker Track Learn how to grow your business using RESO Standards Attend the Technology Track Learn about the future of RESO and Web API Register now to receive the early bird discount! REGISTER HERE! Hotel information: Renaissance Nashville Hotel 611 Commerce St. Nashville, TN 37203 Click here to book your room.

{ 0 comments }