RESO

Missing Data Points

by David Gumpper on May 21, 2018

It was a great week at NAR Midyear to re-connect with fellow colleagues, have sonorous discussions about the industry, and – of course – chitchat about the current controversial brew-ha-ha that seems to occur around these types of events.

Over the last month – especially last week – I had the pleasure of talking to many real estate technology companies who provide products and services to brokers and agents. When the discussion would lead to back office architecture, the discussion was segmented into two groups.

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Brokers Welcome

by David Gumpper on May 14, 2018

Brokers Welcome at RESO

When I was a young kid traveling in the car with my family, I would always see these signs “Truckers Welcome”. I didn’t understand why there was this special invitation to truckers. Wouldn’t everyone be welcome?

As I grew older, I quickly realized the sign was to inform truckers there was ample parking space for their large rigs. Truckers had a big use case! As a trucker, if I wanted to visit a diner for a nice sit-down warm meal, I must have space large enough to safely park my rig.

Diners caught on fast to this requirement and realized they could enjoy the revenue by creating a space for them to park. Once the parking problem was solved, they needed a method to entice truckers to use their parking and stop for a meal. Therefore, the signs!

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RESO sold out its Spring Tech Summit in Denver last week three times, organizers said. Demand by industry tech and business leaders wanting to attend within the last two weeks forced the nonprofit to re-open registration twice until it pushed to capacity. The Real Estate Standards Organization filled the main ballroom to the brim, with just short of 300 people, at the hip Curtis Hotel in downtown Denver. Art Carter, RESO Chair and head of the largest MLS in the nation CRMLS, noted how far the organization had come in the last five years. One of the most vital breakthroughs: the number of women attending RESO – and presenting on stage. Two other big highlights were the announcement of the two winners of its Innovation Competition and the honoring of more two dozen of RESO members and leaders for “thousands of volunteer hours” to create, implement and advocate for real estate industry standards. Innovation winners Shawn Whitaker of MLS Data Tools based in Boise, Idaho and Robert Humphreys of Predicted Property based in British Columbia, Canada, were the Innovation winners. They were flown in to present their breakthrough ideas that leverage artificial intelligence and automation at the summit, built on top of a standardized RESO data set that was provided to them by Austin Board of REALTORS®, CoreLogic, and RESO. Predicted Property, founded by Robert Humphries, collects micro insights from predictive speech analytics enhanced by artificial intelligence to give agents intelligence on properties and improve their ability to close sales. Tapping into the RESO provided data feed, he discovered that standardized data can be used to surface actionable data points about properties that match clients’ interests. The result is a more efficient and cost-effective lead generation tool for agents. MLS Data Tools, created by Shawn Whitaker, developed software that solves for the tremendous amount of technical labor that is required to aggregate MLS data nationwide using automation. Its white label software and tools can significantly decrease the amount of time startups, brokers, and agents would spend aggregating RESO standardized data that powers industry solutions. RESO Volunteers honored Summit host Jeremy Crawford, CEO of RESO, honored 19 individual members, eight Chairs of RESO Workgroups and a key committee, as well as four RESO leaders for their outstanding personal contributions with 2018 Spring Tech Summit Awards. Crawford noted that collectively these individuals contributed “thousands of annual volunteer hours to RESO Workgroups, and […]

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MFRMLS Removes Non-Standard Data in Native MLS

by Victor Lund on May 2, 2018

Very few people understand the difference between the data that is in the Native database of an MLS and the data that is shipped out of an MLS.

The Real Estate Standards Organization (RESO) has created a Data Dictionary of fields and field enumerations for data being shared with brokers and technology providers. The Native data in the MLS – the data that the broker’s agent enters into the MLS system is custom to every MLS. Not anymore!

My Florida Regional MLS (MFRMLS) is among the first MLSs in the country to adopt the same RESO language in their Native MLS. Here’s why this is important.

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Homes.com recently put RESO Standards to the test. 

What is the real business value of RESO Data Standards?  A new Homes.com Case Study shed some serious light on the subject.  They have proven that moving to standardized data and the RESO Web API is saving them thousands of dollars in development time, allowing them to redeploy that energy to more innovative endeavors.

We hear often that “nobody” is asking to leverage RESO data standards in local MLS data feeds yet.  This exciting news is going to change that.

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RESO Confabs are Real Estate’s Club 33

by Kevin Hawkins on March 10, 2018

Disney Club 33

Denver will be my fourth RESO Spring Tech Summit. Compared to many of the RESO leadership, who, like WAV Group, work for companies that are charter members, I’m still a newbie. Even so, RESO conferences have come a long way from the Chicago spring meeting I attended in 2015 at the NAR HQ.

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Upstream Fixes Many Problems, Not Just One

by Victor Lund on February 27, 2018

Upstream Logo

As a leading consulting firm, WAV Group operates deeply inside the complex technology stacks of MLSs, Brokerages, Franchises, REALTOR® Associations, and technology firms. From this experience, we recognize the pain that these groups face because of the lack of connection between the systems and applications that agents and consumers need. Upstream aims to deliver a better data management foundation for the data that brokers are entrusted for safe handling.

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It’s GAME ON for Data Standards in 2018!

by Marilyn Wilson on February 20, 2018

The smartest technology companies and most progressive MLSs are leading our industry to a new era of efficiency and profitability.  They are making it easy for start-ups to expand quickly from market to market and serve the innovation needs of brokers.  These leaders are supporting well-established companies to evolve their data platforms and opening the door for standardization in EVERY market in the country.

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NAR Gets Serious About RESO Compliance

by Marilyn Wilson on February 2, 2018

The National Association of REALTORS® Chief Executive Officer, Bob Goldberg has been making some impressive moves this week. The first move is to send threatening letters to about 90 MLSs who have not adopted the RESO Standards or are not adhering to the MLS Policy required to maintain NAR affiliation.  Some of the MLSs are being cited for not being certified with the RESO Data Dictionary and some do not yet have availability with the RESO Web API. While many MLSs still believe that RESO is not critical to their business, we hear from brokers regularly that they are requesting RESO feeds and their MLS says it is not available. Worse yet, some MLS don’t even know what the broker or their tech company is TALKING about when they ask for a RESO certified feed.  This proactive step in policy enforcement will go a LONG way to help fix this problem. We are so excited to see NAR get serious about compliance with NAR policies. By putting more teeth into policy compliance, NAR is helping brokers to leverage technology in new and exciting ways to differentiate their business, compete more effectively and most importantly, remain vital for the long haul by better serving the needs of their clients. For all MLSs who are RESO compliant, there are better ways for you to promote availability of RESO Standards too.  RESO has created a FREE marketing toolkit with videos, articles and logos you can use to make it easier to help your brokers take full advantage of your RESO compliance. Now that NAR is getting serious about RESO compliance, it’s time to turn its attention to IDX rules compliance.   We have worked tirelessly side by side with Leading Real Estate Companies of the World and the Realty Alliance to update IDX rules to make them broker-friendly including options to offer Pendings and Solds, co-mingling data from multiple MLSs, requiring approval of IDX feeds more quickly, and a myriad of other proactive changes that have helped IDX feeds work harder for brokers.  Many MLSs are in full compliance with all of these new required policies and they are making it easier for their brokers to compete more aggressively for consumer attention and engagement.  Just like RESO compliance, however, there are MANY MLSs that have ignored the new required policy changes and simply say NO when one of their brokers calls to ask for […]

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NAR’s Goldberg Kills Amp and Powers Up Upstream

by Victor Lund on February 2, 2018

We’re starting to see the impact of a new leadership team at the National Association of REALTORS® led by Bob Goldberg, a strategic, yet practical leader that is SERIOUS about making the industry function more effectively.  He also seems to be critically evaluating every investment in technology and making some bold moves to re-focus efforts. NAR announced yesterday that is shutting down development on its Advanced Multilist Platform, or AMP. AMP was under development for a few years at a burn rate of $6 Million per year. The concept behind AMP was solid – consolidate MLS data into a single data repository and allow developers of systems like Matrix, FlexMLS, Paragon, Stratus, Rapattoni, Navica and others focus on the front-end software development. Most of all, the ambition was to provide more choice for MLS members to access MLS information and reduce costs to MLSs. There were a number of contrarian opinions about the idea. First of all, the price of AMP was estimated to be $5 per user per month. This was way off the goal of saving money. Large MLSs pay less than that for the entire MLS system. For AMP to succeed, they would have needed to hit a price point of about $1 or $2 at the most. My hope is that NAR will donate the code to RESO and/or make it open source. At a recent broker town hall meeting in California, CAR President Joel Singer talked about the merits of a single MLS database with local service providers. I do not think that this idea will die along with AMP. Two MLSs in California are working on MLS Front End of Choice. Both the Los Angeles based California Regional Multiple Listing Service (CRMLS) and San Jose based MLSListings have CoreLogic®’s Matrix® product as their primary system and are integrating Black Knight Financial®’s Paragon MLS® as a secondary system. Both companies have been working on the project for about 2 years or more. Both companies already have an AMP-like database that is connected to Matrix. When the system goes live, agents will vote with their log in preference for one system over the other. The vendor’s only get paid for the users they support. Both Paragon and Matrix will be in a heated battle to serve the agent or watch their market share of users dwindle to their competitor. It will be interesting to watch. It […]

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RESO: Fairy Tale or the Future?

by Marilyn Wilson on January 8, 2018

RESO

It’s hard to argue that standardized input, distribution and display of real estate information is not the desired path for our industry to follow. There aren’t many technology companies that would PREFER to map nearly 700 individual MLS data sets if they have the data and a choice. The Real Estate Standards Organization has set out on a path to remove millions of dollars in cost to real estate technology development and deployment while encouraging more innovation.   Download the results of the study here: When you get past the obvious technical advantages what does it really MEAN to have data standards? What practical ADVANTAGES does a company that is RESO Certified AND connects to RESO Certified data REALLY gain from going down this path?  Why should an emerging real estate technology company CARE about RESO?  What will it buy them?   And importantly, why should MLSs focus on promoting the availability of standardized data to the technology companies they work with? RESO asked myTheo, an emerging technology company, to examine this important question. What advantages does a standardized data feed bring to technology companies and their customers, in reality? Henry Gooden, CTO of myTheo worked with CRMLS in Southern California as well with MRED in Chicago to answer this important question. myTheo was chosen as one of the RESO Case Studies because they are an emerging MLS data-dependent company facing similar issues of expansion and growth as many start-ups in real estate.  The results of the myTheo examination are very enlightening AND very encouraging for the future of data in our industry. myTheo’s findings suggest that RESO standards clearly ARE the FUTURE and not an exercise in futility. Faster to Market, Less Man hours myTheo was able to precious time and resources when opening up new markets to sell their product.   myTheo reduced the their time to market, and saved on man-hours while launching into of the most sophisticated MLS markets in the country. Download the White Paper here: Is it WORTH the effort? Is it WORTH it to convert to RESO Certified Feeds for a technology company? Is there a short and longer-term return on investment and does it truly make sense for newer companies to engage with RESO even in their earliest installations? myTheo says that it is definitely worth it. Here’s their answer: “For any technology firm looking to expand rapidly into other markets, the ability to save time […]

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Looking for Job Security? Brokers are Looking for THIS!

by Marilyn Wilson on September 5, 2017

Job Security

By far, an IDX feed is the most heavily used broker tool offered by MLSs today.  Most brokers offer IDX data including active listings and many also include SOLD and PENDING listings thanks to the NAR IDX policy changes which allow brokers to leverage all statuses. One progressive MLS recognized how important IDX feeds are. RMLS in Portland, took the proactive step to transition every one of their IDX feeds to a RESO Certified collection of data.  This bold step allows all brokers to take full advantage of the rich collection of data relevant to their market available with Platinum Certification. Key Takeaways IDX Providers LOVE the idea of evolving all IDX feeds in a market to RESO Compliant standardized data. It saves them a ton of time and money and lets them focus on innovation and not data challenges. MLSs can help make the transition to RESO Certified IDX feeds much easier by following three simple steps: Concurrent Access – Give your IDX suppliers access to BOTH the current IDX feed as well as the new RESO compliant feed to make it easier for them to check the new feed is pulling data just as the current IDX is doing. That makes it much easier to test the new feed. Comparison Spreadsheet – Provide a spreadsheet that shows all of the fields currently offered and then show what the new data field will be called. Also show what fields are being added, removed or changed. Do not Increase Column Size – In all cases the length of the columns in the new RMLS IDX feed did not increase. They stayed the same size or decreased. From a database perspective, that makes it so much easier because the IDX providers do not have to change anything on their side. While we were thrilled to find out that the process was not that difficult from the MLSs perspective, we wanted to find out what the technology companies required to make the transition thought of the move. We interviewed Chris Freeman, CTO of Wolfnet Technologies to find out what he thought of the move.  Wolfnet aggregates data from 640 MLSs today so they are no stranger to data migrations. Chris was thrilled with the seamless process implemented by RMLS in Portland.  He told us, “It was one of the simplest data transitions we have had to make. The RMLS IDX feed was […]

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Data is Power and You Have the Power Brokers!

by Marilyn Wilson on August 23, 2017

Reso Fall Conference

The smart money is on brokers who figure out how to differentiate themselves online by leveraging MLS data in new and exciting ways.   Brokers really DO have the power to take back their leadership position online if they fully take advantage of the rich and engaging MLS data that is available today. What’s the best way to learn how to make your website more interesting than other online sources?  Learn how to leverage standardized real estate information that has been built by the Real Estate Standards Organization. Thanks to the great work of four brokers that serve on the RESO Board of Directors – Alon Chaver, CIO of HomeServices of America, Craig Cheatham, CEO of The Realty Alliance, David Gumpper, CTO of Michael Saunders and Co., and Tom Flanagan, CTO of The Group, RESO standards are designed specifically to help brokers gain a competitive advantage online.  The recent Data Dictionary 1.6 Release includes literally thousands of ways for brokers to attract and engage consumers online. If you want to learn more about the best ways to take advantage of the great work produced by the hundreds of RESO volunteers and staff, join me at the RESO Fall Conference.   It’s a GREAT conference – it’s intimate so you can have meaningful conversations with brokers and their tech companies to learn how to get a competitive edge online. Register NOW New this Year!  Broker Business Solutions Workshop Standardized data is now being leveraged in practical ways to make it easier for brokers to expand into new markets, and make broker websites more engaging.  There will be a host of brokers on-stage talking about the marketing advantages and cost-savings being realized by using RESO Standards. REGISTER TODAY! Learn About These Exciting Business-Building Topics! Effective ways to capture the Green consumer How to tap into tomorrow’s online search The Brokerage of the Future with predictive analytics, virtual reality and artificial intelligence Capture significantly more leads with your mobile app and website. And many more….. REGISTER TODAY!  I look forward to seeing you there!

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RMLS, arguably one of the most progressive MLSs in America today took a brave new step to make it easier for their brokers to promote their brands online leveraging rich, comprehensive and timely MLS information. They have REQUIRED every one of their IDX suppliers to move to a RESO-Compliant data feed. They made this bold move in just a few short weeks. The move has been applauded by Brokers and Technology companies alike. Learn about why MOVOTO, a large broker with one of the top 10 property search sites in America, believes aligning against the RESO standards is a great IDEA. Key Takeaways The move for MLSs to transition to ONLY RESO-compliant IDX feeds is not that difficult. Moving to offering only a RESO-compliant IDX feed is not that difficult.  RMLS™, one of the first MLSs in the country to distribute only RESO-Compliant IDX feeds, made the move in just FOUR weeks. They launched a campaign to their IDX providers showing them the fields that needed to be transitioned to be RESO-compliant and requiring them to transition completely ONLY to a RESO-Compliant IDX feed. Promotion is Key According to RMLS™, to make the move MLSs will need an effective promotional campaign to be sure each of your technology companies is aware of the reasons for the change and knows exactly what they need to do to make the transition successfully. Set a deadline Be sure to set a deadline with a reasonable timeframe to allow each of your IDX providers can meet the deadline. Since many of the largest IDX providers have already made the transition in RMLS™, it should make it easier for them. Brokers Endorse RESO-compliant IDX feeds   Brokers support the idea of making IDX feeds RESO-compliant. They applaud MLSs that make this bold move.  Join forces with RMLS™ and make the move in your MLS.  It’s hard to argue that standardized real estate listing data is not good for our industry. It makes it easier for brokers to collect and distribute information from multiple MLSs on their website.   It allows technology companies to move into new markets more quickly.  It allows MLSs to collaborate in new and exciting ways. The leaders at RMLS™ in Portland, Oregon decided to take a bold step designed to help brokers and agents achieve all of the benefits of standardized information for online marketing. RMLS™, one of the pioneers in the […]

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Reso Fall Conference

Brokers, even those that invest significant money in their online presence struggle to engage potential customers. In just about every market, brokers have taken a backseat to venture-backed sites that are constantly launching new bells and whistles to capture the attention of potential home buyers and sellers. There’s been a group of hard-working technology leaders at work creating the Real Estate Standards Organization or RESO, as it is called. This smart community of thinkers, led by many of the largest broker organizations including Keller Williams, Home Services of America, REALOGY, Watson, Crye-Leike, Leading Real Estate Companies of the World, The Realty Alliance, Michael Saunders and Company, The Group and many others, has built a standardized way to describe real estate used for websites, marketing tools, back office systems and just about every system that brokers use today that are dependent on MLS information. So, what does that buy a Broker in everyday, practical terms? Lots of things.  I am going to explain just one of them that can be a huge advantage for a broker website. Consumers bounce around a lot today when they’re searching for properties. They might look at a home on their phone as they drive by it. They really like it from the outside and want to save it for later to share with their spouse and their REALTOR®.  That evening they might be at home reviewing properties on their laptop while they’re watching television. They find a few more that they like. They want to save them so they can share it with their REALTOR in the morning. Because they’re actively looking for a home, they also have set up a saved search on their broker’s website so they can watch the market. Today, most consumers save properties in multiple websites and on multiple devices making it really difficult for them and their agent to keep track of all of the homes they might be interested in. RESO now allows  a broker to be able to sync what a consumer is doing into their lead management tools and their mobile solution seamlessly, as an example… As the consumer changes the search in one of the places, the agent is notified of the consumers updated preferences and can better assist. Richard Renton, CEO of Triad MLS and Secretary for RESO says “RESO has created a standardized way of defining and displaying saved searches and favorite properties […]

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CoreLogic Logo

IRVINE, Calif., July 18, 2017—CoreLogic® (NYSE: CLGX), a leading global property information, analytics and data-enabled solutions provider, announced today that clients of Trestle can now obtain Platinum-level data dictionary certification from the Real Estate Standards Organization (RESO). Trestle™ is the national data marketplace created by CoreLogic to address fundamental data access problems experienced by real estate brokers, technology providers, and multiple listing organizations. RESO promotes data standards and processes that facilitate software innovation, ensure portability, eliminate redundancy and achieve greater efficiency for all real estate transaction parties. “CoreLogic is a strong supporter of real estate standards and has marched steadily toward the highest level of RESO certification for our clients,” said Chris Bennett, executive leader of Real Estate Solutions for CoreLogic. CoreLogic elevated its RESO data dictionary certification from Silver to Gold in April and now has become the largest provider of Platinum-certified listing data in America, as well as the first major multiple listing platform vendor to extend Platinum certification to all clients. “Platinum certification was an important short-term goal for Trestle,” said Bennett. “With that in our pocket, we can now focus on expanding beyond our current 112 clients and achieving complete coverage across America. With Trestle providing a single source of highest quality listing data that spans the nation, there is simply no reason for technology developers to maintain hundreds of individual data feeds to power their agent and broker applications.” Trestle does more than simplify listing data distribution. The solution automates the process of requesting and obtaining data licenses from participating multiple listing organizations. A planned enhancement will provide access to leading CoreLogic parcel record data and automated valuation tools. For more information, visit trestle.corelogic.com. About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The company’s combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed services. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please […]

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CoreLogic Logo

MLS data services for brokers, agents, and their technology providers are changing at a very rapid pace. The RETS Standards that are used by an estimated 97% of IDX and VOW solutions are converting to the RESO Web API. Being informed about this conversion is vital to the effective management of data feeds. WAV Group Partner, Victor Lund is joined by CEO of the Real Estate Standards Organization, Jeremy Crawford as he discussed the challenges and opportunities he’s hearing first-hand from brokers and technology vendors as they move toward receiving standard feeds. Did you know that RESO certification must be obtained with each new standard version released? Did you know that certification is free to RESO members? Did you know that technology providers can be certified? Did you know that RESO will evaluate your listing input form to roadmap how you can adopt the Data Dictionary on listing input? Kevin Greene of CoreLogic also joined us live to discuss Trestle™.  Trestle is the solution that CoreLogic is delivering to all of their clients to insure compliance with the RESO certification standards that are mandated for all MLSs chartered by the National Association of REALTORS®. The solution has been delivered to more than 112 MLSs, providing a seamless solution for technology providers to access more than half of the listings in the United States. The solution includes automation for processing the three way agreement and an ecommerce solution for MLSs to collect fees. The webinar was rounded off with an in-depth Q&A Session that discussed a range of topics from technical questions about JSON to practical questions about fees. Did you know that CoreLogic is offering Trestle to MLSs who are not on their Matrix platform? Yes, Rapattoni, FlexMLS, Paragon, and many other systems can join the Trestle initiative. Do you know what it means to go Data Dictionary Native in your MLS system? If you could not attend don’t worry, follow the link below to view the full webinar free of charge.             If you have any questions regarding the webinar please don’t hesitate to contact camilla@wavgroup.com

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Highlights and Lowlights at NAR Midyear

by Kevin Hawkins on May 25, 2017

NAR Brochure

The REALTORS® Legislative Meetings & Trade Expo is a mouthful, so we all just call it NAR Midyear. This one was a scorcher: both inside, as Upstream was the hot topic, and outside, as the temperatures were in the 90s in mid-May and the humidity made me remember why everyone leaves D.C. in August (except the tourists). CMLS Brings it to the Table For me, this was the highlight of the conference and it really isn’t even officially part of Midyear. It’s a tangential track that the Council of Multiple Listing Services hosted at American University, about 15 minutes north of the Marriott and Omni. The setting was in a meeting room inside its new Innovations building at AU that was so new, it wasn’t even on GPS, so finding it was a challenge for Uber and Taxi drivers. The content was stellar. Brian Boero of 1000watt introduced this clever, simple slogan to define what an MLS is with “Making the Market Work.” Brian did give me my favorite quote of the day: “No other group of 1 million people could be more different than REALTORS®.,” he said. Marilyn Wilson, our founding partner at WAV Group was tasked at presenting the results of the MLS Benchmarking survey that WAV Group conducted for CMLS. The benchmarking survey sampled the behavior of more than 200 MLSs representing over 1 MillionREALTORS®. There are certainly opportunities for improvement and CMLS best practices education leads the way. Fewer than 1 in 5 MLSs do an annual technology review Fewer than 1 in 3 have a marketing program, yet 2 in 3 say they promote products regularly Less than half measure customer satisfaction 40% use customer satisfaction benchmarks Fewer than 50% track calls Only 40% require board training for understanding financials 58% have no written succession plan Throughout the day, some of the best minds of the MLS industry shared their thoughts and visions, candidly, including Lauren Hansen (consolidation), David Charron (consolidation), Kathy Condon(broker engagement) and Chris Carrillo (The Grid). I loved what David observed: what prevents consolidation is a clashing of cultures. How true! It was at lunch that Upstream’s Alex Lange made the announcement that was heard around the industry almost immediately, creating an instant debate among PR people about whether the word “pivot” should have been used – or not. Upstream will now integrate with MLSs like a data share – allowing brokers a […]

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New! FREE RESO Marketing Toolkit!

by Marilyn Wilson on May 25, 2017

Help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing. Thanks to MLSs across the country who have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. Congratulations! In practical terms that means that brokers can now improve their ability to capture leads, save searches across multiple devices, promote green properties and take credit for the listing exposure they are generating, expand into new markets more quickly and save time and money on data normalization personnel. While RESO has done an amazing job, there is still little awareness among technology suppliers and brokers about the core advantages of RESO. That’s where YOU come in!   RESO is asking that MLSs help drive DEMAND for RESO Data Dictionary and Web API based data feeds. RESO knows how busy you are. That’s why they hired WAV Group to help bring you the FREE RESO Marketing Toolkit.  There are a variety of pre-created videos, banners, articles and information guides that you can provide to your technology partners and brokers to help drive interest in RESO feeds. It’s a very tangible way to demonstrate how much you are looking out for your broker’s best interest. Click HERE to request your FREE marketing toolkit! Your brokers will thank you for it!

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RESO

MLSs have done a great job of embracing the Real Estate Standards Organization, the RESO Data Dictionary and RESO Web API. Today, 93% of all REALTORS® in America work with MLSs that are RESO Certified. RESO volunteers have worked tirelessly for years to get us to this stage.  MLSs have done the hard work to make RESO data standards available to their members and technology partners. We’re on the cusp of greatness with RESO. While just about all brokers in America can leverage RESO standards on their website, CRM and other marketing solutions now, very few are aware of the power of RESO standards.. Even fewer understand the inherent value of a consistent set of fields across every MLS in America and how that will make it a lot easier for innovative products to launch in even the smallest areas. What needs to be done? MLSs need to help brokers understand how RESO standardized data delivered via the RESO Web API will help them bring new technology solutions to market and differentiate their messaging, lead gen, market statistics and green marketing. The industry needs to drive DEMAND for RESO Data Dictionary and Web API based data feeds.  We will know that we have done our job when brokers insist on using RESO data feeds delivered from their local MLS to fuel their IDX and technology solutions. It’s incumbent upon all of us to promote the advantages and availability of RESO-certified data feeds so that technology companies and brokers can take advantage of this powerful resource. FREE RESO Marketing Toolkit WAV Group has helped RESO create a Marketing Toolkit complete with promotional content, webinars, banner ads, presentations, logos and other elements designed to help you promote the availability of RESO data feeds in your local market. We would like to encourage every MLS to take advantage of these FREE marketing resources to help increase utilization of RESO certified data. It’s a very tangible way to demonstrate how much you are looking out for your broker’s best interest. If you can support your technology partners to convert to the RESO Data Dictionary, you will be doing your subscribers a great service. Click HERE to see a presentation of all of the components of the Marketing Toolkit delivered at the 2017 RES0 Technology Summit. It’s really easy to take advantage of this free marketing service. Sign up for the FREE Marketing Toolkit HERE […]

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