smarter agent

Smarter Agent throws arrow at Zillow and others

by Victor Lund on January 7, 2012

Smarter Agent

Brad Bloomberg of Smarter Agent is a fighter, and I like that. He takes a position and battles from his corner of the ring. Today, he released a blog post on their company website goes nose to nose with Zillow, Trulia and REALTOR.com. Given that his company is suing them all for patent infringement (another story) – they will never be friends anyway. But this new war is one about his view of listing syndication. Post Title : Listing Aggregators like Zillow, Trulia and Realtor.com can Erode the Value of your Business. The money quote: ……(syndication) “devalues the business of.. a broker-owner.” I started to write an absurdly long response to the post – and thought it better to put them all here. These are my thoughts on syndication strategy today. They change all the time based upon the broker client we are advising – but this is the gut check response.

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