We’re often asked at the WAV Group, “What makes your PR services different?” It’s a great question, as frankly most public relations firms don’t specialize solely in real estate and real estate technology PR. Moreover, many PR firms today provide an unbalanced focus on social media and largely ignore regularly engaging, directly, with traditional media. At WAV Group Communications, we think the better approach is Strategic PR, and it’s our great differentiator. To understand what makes Strategic PR plans and execution different, let’s take a look at the 4 “L’s” that explain the differences between what we do and what [...]