MoxiWorks to Compliment Zap?

Not sure if MoxiWorks will replace Zap or not, but it is pretty clear that Moxi has some powerful traction. What is being done in Canada is not likely to have much bearing on what is done here in America – but it is a signal.

Black History Month: A Time to Recognize Those Left out of History, and to Address Recurring Issues, like Fair Housing

Change begins with awareness and education as the foundations to launch into strategic action.

By |2021-02-09T11:15:10-08:00February 9th, 2021|Our Company, Our Services, Strategic Planning|0 Comments

A Researcher’s Perspective on Strategy

When you meet someone for the first time, it is not uncommon for the question to arise “What do you do?” The answer that I should use is, "that we run a research company that informs business strategy in real estate for the capital markets, brokers, MLSs, REALTOR® Associations, and the technology companies that serve them."

By |2018-08-31T12:39:18-07:00August 31st, 2018|Broker-Agent Information, Our Company, Our Services|0 Comments

Understanding the 4 “L’s” of Strategic PR

We’re often asked at the WAV Group, “What makes your PR services different?” It’s a great question, as frankly most public relations firms don’t specialize solely in real estate and real estate technology PR. Moreover, many PR firms today provide an unbalanced focus on social media and largely ignore regularly engaging, directly, with traditional media. At WAV Group Communications, we think the better approach is Strategic PR, and it’s our great differentiator. To understand what makes Strategic PR plans and execution different, let’s take a look at the 4 “L’s” that explain the differences between what we do and what [...]

By |2018-05-03T21:23:10-07:00August 16th, 2016|Strategic Planning|0 Comments

Price Is What You Pay And Value Is What You Receive

You know the drill. You need to evaluate a purchase. You juggle the balance between what you want and what you can afford. The Oracle of Omaha is attributed to the Buffetism “Price is what you pay, value is what you receive.” Strategy WAV Group works with all types of firms to lead vendor selections each year. It starts with strategy: outlining the goals of the purpose. What happens if you buy? What happens if you don’t buy? What does success look like? Discovery The next step is discovery. Who are the potential suppliers? Who uses them now? What are [...]

By |2018-05-03T21:23:24-07:00February 1st, 2016|Main category|0 Comments

Syndicate like you Facebook

By now, everyone has experienced social media. The pinnacle of social media is Facebook. One of the early criticisms of social media marketing is that it is essentially spamming your friends. Posting the same thing every day is not going to make it more interesting. There is a lesson to think about here...let's switch sites. Every month, MLS systems are estimated to send out 200 million emails to consumers notifying them of new and updated listings. I think most people refer to them as auto-alerts or auto-notifications. That number of 200 million grows larger when you include the number of [...]

By |2018-05-03T21:23:28-07:00November 20th, 2015|Main category, Marketing|0 Comments