Participate in WAV Group’s 2019 MLS Services and Support Survey
Do you want to be the best MLS you can be? Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer?
Do you want to be the best MLS you can be? Are you interested in what your members and REALTORS® across America have to say about the services and support that MLSs offer?
Asking for feedback can be one of the hardest things we do as adults, especially if you know that feedback is going to be at least a little bit critical. Nobody likes to be told what they’re doing wrong. However, there’s a big mistake that many service organizations make — The mistake? Neglecting to actively solicit feedback from their customers regarding satisfaction with their services. How do you know if you’re delivering good service if you’re not asking your members or subscribers? ? You’re taking money from them on a regular basis. Even if they don’t have a better option [...]
Businesses have a simple strategy – MORE! If you are brokerage, you want more revenue. To get more revenue you need more transactions. If you want more transactions, you need more productivity per agent, or more agents. If you are an MLS or a technology company, you want more subscribers. More, More, More. The problem with more is that it typically does not involve listening to your current customers. In real estate, that means listening to customers. WAV Group is always astounded at the lack of focus groups and customer surveys in our industry. To our knowledge, we are the [...]
WAV Group has deep experience supporting real estate brokers on the selection and adoption of Customer Relationship Management (CRM) for their agents. Sometimes the best business strategy is a simple one. All research points out that successful real estate agents have 500 or more legitimate prospects in their CRM and they actively communicate with those prospects with a customer for life philosophy. Bearing this in mind, a broker or manager can better understand customer value of agent recruiting and retention. If you have been in the industry a long time, you may know the story of Intero Real Estate in [...]
WAV Group does a lot of work on Wall Street. We work with leading analysts to deliver research and insights from Main Street about what is happening behind company shareholder reports. Z is making some significant strategic changes and it will be very interesting to see how the market reacts. It may be poised for incredible growth or the slide the stock has experienced may continue. Media Company vs. a Product Company Zillow Group® has been traditionally valued as a media company. Purchasing product companies like DotLoop change that. Expunging MarketLeader™ after buying DotLoop is asymmetrical. Marketing tools like MarketLeader™ are aligned [...]
WAV Group is recruiting MLS and broker participants for a study to get an understanding of what these groups of people think about their relationship with Zillow. This study is funded internally at WAV Group. What do home buyers think of the service What do home sellers think of the service? What do renters think of the service? What do Property Managers think of the Service What do Premier Agents think of the service? What does Premier Mortgage think of the service? What do real estate brokers of all sizes think of the service? By participating in the study, you [...]
The Council of Multiple Listing Services has long discussed the idea of being the source of homes sales data, but has never acted on this. So, ahead of the CMLS2015 conference, we're conducting an experiment to see how successful we might be if we gather that information direct from agents, brokers, and MLSs. How to Participate Many of you are already compiling this housing data. If you could copy us when you send your local data to NAR, that would be helpful. Alternatively, we've created a brief survey that asks about pricing, closings, and market conditions in your local area. [...]
Every company believes they offer the best to their customers. It’s the same way I believe my son is the best on his baseball team. When you spend so much time building something, working for something, you have to believe in it. But you need to take care not to let your passion cloud your objectivity. Of course I think my son is amazing, but I know he needs to practice, follow the coach’s suggestions, and we need to track his progress. How does your company know that your services really are meeting or exceeding customer expectations? With the ever-changing [...]
As real estate agents and brokers strive to develop a process to improve every area of their trade, technology supports them. However, with so many solutions, it is difficult to understand what solutions count the most and to whom. Think of the long list of solutions – website, lead management, CRM, drip marketing, email marketing, CMA, email, transaction management, document management, online advertising, SEO, listing syndication, tax systems, mobile solutions for everything, scheduling software, accounting systems, market stats, digital signatures, forms software, recruiting tools. It is quite a list. The goal of the Broker Technology Adoption Survey is to understand [...]
WAV Group has always been passionate about research and helping our industry obtain data that assists professionals in making the right decisions for their organizations. We conduct numerous studies every year to that end and this September we will be fielding one of the most important studies we do, the annual WAV Group 2012 MLS Technology Survey. We started this survey in 2011 meaning 2012 will be the first year we are able to see how this critical data is trending and to see how our vendors are moving up or down in various rating areas. We would like every [...]