technology adoption

As real estate agents and brokers strive to develop process to improve every area of their trade, technology supports them. However, with so many solutions, it is difficult to understand what solutions count the most and to whom. Think of the long list of solutions – website, lead management, CRM, drip marketing, email marketing, CMA, email, transaction management, document management, online advertising, SEO, listing syndication, tax systems, mobile solutions for everything, scheduling software, accounting systems, market stats, digital signatures, forms software, recruiting tools. It is quite a list. The goal of the Broker Technology Adoption Survey is to understand who uses which tools and their satisfaction level with them. Who buys them? The agent? The broker? The Franchise? The Association? The MLS? All of them? Some of them? None of them? Understanding these tendencies will provide the industry with a better grasp of the role that technology plays in real estate, along with who we look toward to finding the solutions practitioners need to be successful in real estate today. Please share this link ( in your organization. We will run the survey for a few weeks and compile the results of the data into a report that will be provided to you with our compliments by email. If you have any questions about the survey, please contact    


RPR Logo

WAV Group provides consulting services to MLSs and Associations to develop strategies and plans for business success. Today, WAV Group is introducing a series of Case Studies developed for NAR’s REALTOR® Property Resource or RPR®. These Case Studies outline best practices for driving adoption of RPR as a REALTOR® benefit. WAV Group developed these best practices by evaluating RPR  “power users” and “power promoters” of the software. Download MLS Case Study.  WAV Group has followed the introduction and rollout of REALTOR® Property Resource (RPR) closely since it was officially introduced and then launched in September 2010.  In previous papers, WAV Group outlined the factors needed to make an informed decision about whether RPR and other data-related products were appropriate for individual MLSs and Associations. These case studies are not intended to help an organization make a decision about participation in RPR. The purpose of these case studies is to help members who are using RPR to gain tangible methods to integrate RPR into their daily business practices and to suggest  effective ways to gain adoption and regular usage of RPR by REALTORS®. WAV Group has watched with interest as more and more MLSs and Associations have signed up for this service. From its early beginnings, the product has continued to evolve with more and more tools for REALTORâ members. As of May 6, 2012, 384 MLSs and Associations have signed agreements with RPR, representing 618,914 REALTORS®.  244 have RPR installed and operational for their 503,444 members with more in the review process. While these numbers are impressive, REALTOR® usage and adoption of these products is the ultimate goal. It’s one thing for MLSs and Associations to approve and install RPR. It’s quite another thing to find the magic combination of marketing programs to successfully gain significant adoption among your members.  As we discussed in our paper Keys to Technology Adoption, gaining any significant adoption for any technology offered to REALTORS® is a very difficult process. RPR asked WAV Group to interview some of the early adopters of RPR to build case studies to help the industry understand the key benefits and value of RPR for agents, brokers, and MLSs. These case studies examine “best practices” for building awareness and adoption. Building each of the three studies involved gathering perspectives from  “power users” to help identify “best practices” of REALTORS® using these tools on a day-to-day basis. The first case study reviews the successful […]

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