Real AI: No PR – AI will make you a ghost, facts, headlines and the word of the week

By Kevin Hawkins with Korey Hawkins | Vol. 2 Post 2 Real AI is a 100% human-created weekly roundup of all things AI in real estate and emerging AI innovations in other sectors likely to impact real estate, posting a new edition every Friday. No PR? AI will make you a ghost While using generative AI, Victor Lund, Founding Partner at WAV Group, uncovered a new vital reason why public relations (PR) is essential for every firm, product, and service. His prompt requested AI to create information on firms that offer MLSs rev share for data aggregation and distribution. Granted, [...]

AI tied to CRMs is the first big wave

Do you hear that buzz? AI this, AI that? There is a lot of activity swirling around artificial intelligence, but also a lot of questionable noise and hyperbole mixed in with a few scare tactics. Some real estate agents may be wondering if this is just another Web3-NFT-cryptocurrency craze thing that will disappear if they ignore it. The answer from nearly every leading Tech CEO is a resounding – no! But agents are correct. AI is not going to replace them. However, real estate agents who don’t use AI are more likely to be replaced by agents who do. And [...]

Florida’s Largest Real Estate Event of the Year Set for Orlando Aug. 24-25

This year's annual Florida Realtors® Convention & Trade Expo takes place Aug. 24-25, 2022, at Rosen Shingle Creek resort in Orlando, Fla. Realtors from around the state will discuss crucial issues that shape their profession, selecting from nearly 40 education sessions. Topics run the gamut, from how to sell luxury homes, the post-pandemic future of global real estate, how traditional brokerages can increase their profit margin, how to create videos people will watch, and proven strategies for "irresistible" listing presentations. The convention and workshop schedule is here. According to the Florida Realtors, the top keynoter is entrepreneur, celebrity, and self-made billionaire Martha Stewart, [...]

Marilyn Wilson Joins Board of Trustees for National Small Business Association

Marilyn Wilson, Managing Partner of WAV Group, Inc, is re-joining the Board of Trustees for the National Small Business Association (NSBA),the nation’s oldest small business advocacy organization. Marilyn will also serve as NSBA’s Chair of the Economic Development Committee.

By |2021-05-10T19:54:24-07:00May 10th, 2021|NSBA, Press Releases|0 Comments

HomeSpotter Acquires Open House Innovator Spacio

Love to see smart strategic moves in the real estate technology community like the one we saw today from Homespotter!     Aaron Kardell, one of the best and brightest and CEO of Homespotter just acquired Spacio. For those of you that don’t know them Spacio is a tool that helps make the lead generation that happens at Open Houses much more effective.   With this new combination agents will be able to generate leads from their mobile platform and make the time at Open Houses much more productive. Love to see solutions that make it easier for brokers and MLSs to [...]

By |2019-01-17T11:20:03-08:00January 17th, 2019|Main category, Press Releases|0 Comments

The “NOT INVENTED HERE” Philosophy Can Get You in Trouble with Technology!

I love it when CTO’s and technology leaders take pride in their work. They believe they can do anything and many times they are absolutely right!  A tech leader with a unique understanding of a company’s customer base coupled with the unique strengths of the organization is in a great position to create innovation that cannot be built by anybody else. There are sometimes though when technology teams take this philosophy too far. They believe they can build EVERYTHING their company needs.  They don’t trust or respect third party companies that possess a deep understanding of a particular type of [...]

By |2019-01-15T08:13:08-08:00January 9th, 2019|Main category, Technology Evaluation|1 Comment

Moxiworks Refutes Compass’ Claims Regarding Technology and Market Share

Wow, just saw this and just HAD to comment. It’s rare that we see brokers go at each other so publicly about their competitive claims, but I have to say this letter is pretty interesting. The real estate industry is rife with hyperbole and marketing claims. Our industry’s preference of opinion over fact is one of the main reasons I started a research practice within WAV Group. The birth of business intelligence is allowing brokerages new ways to substantiate or refute claims like the article from Moxiworks shown below. Moxiworks is using MLS data married with BI tools to refute [...]

Can You Get Protection Against Cyber Fraud?

Why Cyber Insurance? With the costs associated with running a business continuing to escalate, additional expenses are hard to justify. Cyber insurance is one of those costs most businesses will gamble on and decide to throw the dice to remove it from the expense sheet. A PWC white paper says that cyber insurance premiums will reach $7.5 billion dollars by 2020. It further says that “cyber-crime costs the global economy more the $400 billion dollars a year”. This is big money and it will only continue to intensify over time. When evaluating the risk associated with systems being compromised by brute [...]

By |2018-05-03T21:22:35-07:00November 6th, 2017|Main category|0 Comments

Schmooze vs. Substance – What are YOU using to make Technology Decisions?

Let’s face it. We operate in a very social industry.  We’re all a bunch of sales people. We love to go to parties, catch that final drink at the bar after dinner and attend swanky events sponsored by technology companies. In general, we just love to schmooze!  Its part of our real estate DNA! I definitely count myself on the list of schmoozers. We host at least three parties a year and countless dinners and events beyond that. They are a great way to get to know people and start new relationships. All of this networking is great, but we [...]

By |2018-05-03T21:23:04-07:00October 19th, 2016|Broker Technology Research|0 Comments

This is YOUR Year!

Doesn’t it seem like life just keeps getting faster and faster?  It forces us to put our head down and just DO all the time.  We’re not always thinking about where our organization is focused or why they are even focused on it.    We’re so busy surviving the day to day that sometimes we can’t see the forest for the trees! So how do you get yourself back to a place where you’re focused on continual improvement in your business?   Who has time to do strategic planning anyway, right?  While every business suffers from these thoughts on occasion, it IS [...]

By |2018-05-03T21:23:13-07:00June 14th, 2016|Main category, MLS Insights|0 Comments