The Real Estate Success Network

As many of you know there is quite a bit of discontent with selected large brokers and their MLS relationships. While there are many components to this discontent, there is one tangible action step that MLSs can take to help improve the relationship. The Realty Alliance recently published their Fair Display For MLS Public Facing Websites Document. Fortunately, our experience suggests that most MLS websites comply with these rules. For any MLS that already offers a site or is considering launching one here are the gotta have rules you must follow to be in compliance with The Realty Alliance’s dictate: 1. Brokers may opt-out of displaying their listings on the MLS-operating consumer site MLSs need to make it a simple toggle switch allowing brokers who would not like to participate in the program to opt-out. Also, this opt-out can NOT be tied to participate in IDX or other syndication policies. It needs to be isolated JUST to the MLSs website. 2. Unbiased display of all listings To be in compliance, MLSs need to display listings based upon the consumer’s search parameters, not given special preference to agents who pay for featured display of any sort. This would also suggest that no MLS can allow another subscriber to “claim” to be the listing agent on a listing that is not theirs, something that happens regularly on other third party sites. 3. Consistent display of listing data Each MLS will determine the amount of listing data and photos to be displayed on their website. There will not be charges imposed for displaying any data related to the listing or the agent, such as fees for additional photographs or broker/agent contact information. WAV Group recommends that MLS websites allow agents to display at least 20 or more photos per listing and then use the photos on their MLS site. 4. No ads for other brokerage or agents displayed on or with a Brokerage’s listing Only the actual listing broker and agent may be displayed on the property details page. No ads from companies that may compete with a broker’s affiliated business such as mortgage, title or escrow companies will be displayed on an individual property-listing page. This requirement is easily met if you work with third party ad provider like CoreLogic, MLSListings or the Realm from Real Estate Digital. They each allow you to set ad-type exclusions so you steer clear of every type […]

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RE Technology Announces Giveaway Winners

by Marilyn Wilson on August 2, 2011

RET Logo tn

Arroyo Grande, CA (August 1, 2011) – The more than 700,000 subscribers to RE Technology’s website (www.retechnology.com) have been excited to see the outcome of the July Giveaway. The company, a top media site for the real estate technology industry, today announced the lucky winners. “This Giveaway was fun for us, our subscribers, and the tech companies who participated,” says Victor Lund, CEO of RE Technology, Inc. “The contest began on July 8th, and we’ve seen a great response since then.” For the Giveaway, RE Technology subscribers could choose 3 prizes (giving them 3 chances to win) from top technology vendors. Participating companies included Delta Media Group, The Real Estate Success Network, IMSD powered by Market Leader, HomeFinder.com, DocuSign, CoreLogic, Mobile Real Estate ID, and Goomzee. “We’d like to thank all participants,” says Mr. Lund. “We hope everyone enjoyed it as much as we did.” And the winners were:

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