Top Articles of the Week

 Beating Zillow at Their Own Game What if I told you that just about everything you find unfair about the way Zillow and Trulia display your listings can be changed? Guess what? An insider understanding of how these sites work has allowed thousands of listing agents to get hundreds of dollars worth of free marketing on these sites without paying a dime.   What is Email Drip Marketing? Chinese water torture is a way to drive someone insane by slowly dripping water on the person's forehead. Drop email marketing is a communication strategy that slowly drips email messages to prospects' [...]

Top 5 Articles of the Week

As you may or may not know, RE Technology was founded by the WAV Group partners to support the role of MLSs and Associations in delivering a wide array of information and education about real estate technology. On May 5th, the company turns three years old! Since 2011, we have been able to deliver over 100,000 pages of valuable information that helps practitioners learn about technology and the companies that provide technology services to power their business.  Each week, RE Technology sends a report to more than 4500 executives and staff of the nations MLSs and Associations of REALTORS® offering [...]

Top 5 Articles of the Week

5 Facebook Tips and 51 Status Updates for Real Estate Professionals It's easier to hate Facebook than admit we don't understand how to make it work for our business. The reality is when used effectively, Facebook can put you in front of hundreds or even thousands of people for little or not cost.  Three Simple Steps to Boost Your SEO Search Engine Optimization (SEO) is an easy (and free!) way to make sure your website appears at the top of a Google search. Improving your SEO means that you are taking specific steps to help get your website and listings [...]

Top 5 Articles of the Week

How to Lose a Listing My neighbors really like their original real estate agent, Agent One. They wanted to work with her again. But they tell me that they probably won't choose her to list their home. This is pretty catastrophic for her, whether she knows it or not, because repeat and referral business is a real estate agent's bread and butter. 4 NAR ® Member Benefits You Should Be Using The REALTOR® Benefits Program brings members of NAR discounts and special offers on real estate products and services. The value of the Program isn't just the financial savings; it [...]

ReTechnology.com Top 5 Articles of the Week

Webinar: Make Your Business Explode with a Powerful Lead Generation Program Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. This webinar will help explain how to leverage your agent or broker site to become your local market's go-to listing information portal that provides accurate information for prospective buyers. Learn how to attain qualified leads that will help your business explode this fall! Date: Tuesday October 8th, 2013 Time: 1 pm Eastern / [...]