Beating Zillow at Their Own Game What if I told you that just about everything you find unfair about the way Zillow and Trulia display your listings can be changed? Guess what? An insider understanding of how these sites work has allowed thousands of listing agents to get hundreds of dollars worth of free marketing on these sites without paying a dime. What is Email Drip Marketing? Chinese water torture is a way to drive someone insane by slowly dripping water on the person’s forehead. Drop email marketing is a communication strategy that slowly drips email messages to prospects’ inboxes over time. Folks on the receiving end of either may feel tortured. But there is a positive way to drip that may be welcomed by the recipient. WordPress Basics for Agents Industry superstars like Nicole Nicolay have made WordPress a familiar term for most real estate agents. The price tag – a big, fat ZERO – has undeniable appeal for many agents. If you’re considering a WordPress site, there are many factors you’ll need to investiage. Today, I’m going to look at only two of the most important. The Biggest Marketing Mistakes (and how to avoid them!) After seeing a study on the biggest mistakes companies make with their consumers, couldn’t help wondering how many real estate agents were making these mistakes. And then I had an epiphany – most of these mistakaes could be avoided quite simply, by leveraging the right technology. 5 Reasons Electronically Signed Documents Might Just be Better than pen-and-ink Signing documents electronically is a necessity–a form becomes a living, breathing document when it’s signed. We’ve got some great reasoning to back up our position. Here are five of the best.
As you may or may not know, RE Technology was founded by the WAV Group partners to support the role of MLSs and Associations in delivering a wide array of information and education about real estate technology. On May 5th, the company turns three years old! Since 2011, we have been able to deliver over 100,000 pages of valuable information that helps practitioners learn about technology and the companies that provide technology services to power their business. Each week, RE Technology sends a report to more than 4500 executives and staff of the nations MLSs and Associations of REALTORS® offering the most read articles. It keeps them sharp on the currency of information that is most relevant to the 250,000 weekly readers that pour over our editorial. You will find those top 5 articles below. If you do not have an RE Technology account. Reach out to Victor Lund. You will need a username and password to access the site if you are not affiliated with one of the 87 MLS and 260 Associations of REALTORS® that provide this service as a member benefit. My brief take away from this weeks’ top articles. DocuSign as emerged from an ingredient brand to a leading brand in the industry and they are parlaying dominance and brand into transaction management. The acquisition of CARTAVI brought them an agent transaction management solution and a talented team of developers and project managers who have an intense passion for the category. Everyone is keeping a sharp eye on them and this webinar will be the first look that many will have on their enterprise Transaction Management Solution for brokers. The article about Jump starting your listing inventory was contributed to RE Technology by the Point2 division of Yardi. Point2 does a great job of edutizing – providing valuable content to agents and brokers that warms up their brand. It is a smart marketing strategy and keeps them sharp on what REALTORS® are interested in – which is more listings. The Listhub article about listing presentations helps agents get the value they need by understanding listing syndication more fully, and learning how to articulate the strategy to sellers. Mike Audet’s article about a top producing agent who used CRM to take his business to another level is a great read. CRM solution are underutilized by sales people in real estate. Those who do adopt CRM tend to […]
How to Lose a Listing My neighbors really like their original real estate agent, Agent One. They wanted to work with her again. But they tell me that they probably won’t choose her to list their home. This is pretty catastrophic for her, whether she knows it or not, because repeat and referral business is a real estate agent’s bread and butter. 4 NAR ® Member Benefits You Should Be Using The REALTOR® Benefits Program brings members of NAR discounts and special offers on real estate products and services. The value of the Program isn’t just the financial savings; it also ensures that the prodcuts offered are carefully selected to meet the needs of real estate professionals like you. It’s about receiving a quality product for a quality price. Buying a New Tech Tool? The First Question to Ask I consider myself a very open-minded person, but try to convince me to switch from Mac to PC, for example, and I’m going to dig in my heels. I’m not alone; most of the people you meet are committed to their marriages, their families, their careers, and their operating system. So when you’re choosing any technology product, your first question needs to be whether or not it will work with your OS. Every Listing is Worth a Million Dollars Okay, perhaps not literally. Some of your listings will sell for much less while others may sell for even more – and everywhere in between. But your attitude should always be the same. You should treat each listing and each client as if they are the most valuable you’ve ever represented. Your 2013 Holiday Blogging Plan With the hustle and bustle of the holidays, it’s easy to let your blogging habits fall by the wayside. The festive season presents a wealth of easy post ideas, however, so make sure sure you’re not neglecting your blog! We’ve rounded up a few topics that will help you connect to consumers by providing useful information.
Webinar: Make Your Business Explode with a Powerful Lead Generation Program Many consumers are looking to educate themselves on the housing market. They often end up on third party sites like Zillow and Trulia to see what listings in their area look like INSTEAD of your own site. This webinar will help explain how to leverage your agent or broker site to become your local market’s go-to listing information portal that provides accurate information for prospective buyers. Learn how to attain qualified leads that will help your business explode this fall! Date: Tuesday October 8th, 2013 Time: 1 pm Eastern / 12 pm Central / 10 am Pacific 3 Final Down Payment Assistance Myths Debunked The August REALTORS® Confidence Index Survey (released Sept. 23) weakened slightly due to concerns about the prospect of further increases in interest rates and the continued difficulties in accessing mortgage financing. It’s time to look at how down payment assistance can help more buyers gain the mortgage financing they need. 4 Ways to Help Buyers Prepare for Higher Mortgage Rates After years of historically low mortgage rates, home buyers are seeing the tide turn and wondering how much higher rates will inch up. What advice should agents give them? Google Analytics 101 for Real Estate In order to turn all that great data Google Analytics provides you with into actionable insights which can help you improve your business, you must learn the basic terms and functions so that you can use the tool effectively. 3 Ways to Set Yourself Up for a Successful Listing Presentation Listing presentations are a big deal, so this is your opportunity to take some time and set your “future self” – the one that goes to the listing presentation – for an outstanding meeting. Here are three ways to set yourself up for a successful listing presentation.