top agents

How A Top Agent Views Technology

by Mike Audet on October 22, 2012

Justin Havre is a real estate agent in Calgary Alberta working at CIR Realty.  CIR is the largest independent firm in Canada with about 650 agents.  With his team, Justin Havre & Associates, he has been number one or two in his Brokerage over the last three years.  To put it in perspective, in 2011 they were number 1 and closed 171 sides with an average price in Calgary of about $430,000.  I sat down with Justin recently at a Technology Conference put on by his web technology provider, Real Estate Webmasters, to find out how technology fits into his success. One thing that became clear immediately was Justin’s intent to make technology an integral part of his business from day one.  Before real estate he worked in the cable industry on the technology side but decided after some time that he wanted to make a change and set his sights on real estate.  He chose CIR Realty (Canada’s largest Independent Brokerage) because of the great virtual tools they offered and their overall commitment to technology.  Everyone in their office, as Justin pointed out, does their own documents online, manages their deals online including deal processing right down to payment of commissions.  It was exactly what he was looking for. Like most agents that recognize the importance of technology Justin had a website when he started but he wasn’t happy with the results he was experiencing in terms of lead generation.  He also found it slow and painful to get things done with the vendor he was using at the time. So he set out to find a new vendor that he felt would provide him the type of technology product and service he was looking for. I asked him to take me through that process on how he chose a web site provider and how it was working.  I was surprised to find out that he still has that original website he switched to several years ago along with 2 more.  It was a fully Custom website.  He took his previous four sites from launched on one of his other sites and redid them a lot to look unique and appeal to other buyers, and then he brought a third LEC (Limited Edition Custom) site last year. Not as expensive as a fully custom website it gave him the options he wanted to differentiate the site in ways he felt […]