WAV Group Consulting

Don’t miss this webinar moderated by WAV Group partner, Marilyn Wilson. Cloud CMA FREE Webinar! Thursday, April 14th at 10:00am PST Seats are limited so make sure you register today!     How To Use CMAs to Generate Seller Leads Join W&R Studios’ National Trainer and real estate speaker Ricardo Bueno and listing rockstar April Kass as they dive deep into everything you need to know to start generating and closing more seller leads today! ATTENDEE.GOTOWEBINAR.COM


We’re proud to announce that our founding partners, Marilyn Wilson and Victor Lund, were recently named to Inman’s annual list of the top leaders in the real estate industry. The award recognizes their forward thinking visions about how the industry can and must adapt to change. Marilyn, according to Inman, is “an articulate spokesperson about the threats and the challenges faced by the industry,” while Victor is “an advocate for big strategic initiatives that the legacy industry must undertake to survive.” “It’s interesting to be acknowledged as one of the industry leaders because we operate a very small business,” Victor told me earlier today. “The recognition is more of a testament to the privilege we have to work with so many MLSs, brokers, and technology companies as their servant.” The recognition is also a testament to the huge potential impact of several key industry wide initiatives that WAV Group is working on: Supporting the communications of the Real Estate Standards Organization as they roll out Data Dictionary certification and the RESO API Supporting REDPLAN’s efforts to protect the assets of the real estate industry and to defend those assets against patent trolls and other nefarious activities Supporting the Broker Public Portal in its strides to build a national MLS consumer facing website Helping Project Upstream become operational now that they’ve secured the support of NAR and selected RPR as their vendor “We do these things at the liberty of the leadership that operates these initiatives,” said Victor. “I think a lot of times consulting firms are mischaracterized as the people doing these things when we’re merely the staff that supports them.” Regardless, WAV Group has been a driving force in pushing the industry to adapt to changing consumer expectations spurred by technology. To give you a better idea of WAV Group’s influential thought leadership, we’ve rounded up a sampling of their best articles from 2015: For brokers Upstream Revealed Top 3 Ways to Make the New IDX Rules Work for Your Brokerage Major Changes In Real Estate No HATERS in Real Estate Please! For MLSs Top 10 Ways to Become a Truly Broker-Centric MLS An Industry At Risk Enabling an Ecosystem of Innovation for Real Estate RETS Servers and Direct Feeds Understanding the MRIS-TREND Project Bad Customer Service Can WIPE OUT a LOT of Goodwill Away in Minutes! The Do’s and Don’ts of MLS System Selection It’s Time to Replace Core […]

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It’s November, the beginning of budgeting and planning for a successful 2016. WAV Group studies the online effectiveness of many of today’s leading brokers and provides audits and advisory services on optimizing these programs. The true measure of online effectiveness is closing a transaction. Unfortunately, we have observed that closing a transaction is coincidental to online marketing and not a direct correlation. The relationship between an agent and a consumer is akin to dating. Both parties must be attracted to one another. There needs to be a connection and the development of things like trust and confidence. It’s a dating game where decisions are based upon emotion rather than facts and numbers. If I were to build a lead conversion team for a real estate brokerage today I would start by doing a personality profile to find the types of agents who are easiest to like and trust. Smoke that in your lead management pipeline. Obviously this does not work for real estate because of the democracy of a brokerage culture. We are all equally qualified, right? If you agree that you cannot force a relationship between a willing buyer and a random agent who gets a lead, then you can position the process of online marketing differently. Online Marketing is for Sellers, Recruiting, and Retention. Online marketing is for sellers. During a listing presentation, the agent explains that buyers always use the Internet in the process of looking for property. Your firm will place the property on all of those popular-kid sites. This is so easy to do and say that I doubt any seller would be “like-wow! That’s amazing.” So you need to do something different than blast listing syndication because everyone does that. Heck, it’s a free service from every MLS in the nation. That is why I am so bullish on Buyside – it allows the agent to tell a seller how many buyers they are working with today who is looking for a home like theirs. If I am hungry to sell my house, I would choose the agent who has 10 buyers in their hand over an agent that plans to go shake the bush to find one. Show results from online marketing, not your online marketing plan. Tell the seller “every agent you interview is going to tell you about how they are going to plaster your home all over the Internet. I […]

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